News from Duval Guillaume

Duval Guillaume is looking for a talented online creative and a front-end / flash developer
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Antwerp, November 19, 2009 – As it celebrates its 25th anniversary, Exact, the international and Euronext quoted business software solutions provider, has unveiled a new brand strategy as well as a new visual identity. Rooted in Exact’s entrepreneurial mindset towards doing business, the brand strategy centers around providing freedom and control to the entrepreneurial world. For this strategic brand exercise, Exact turned to Duval Guillaume Corporate, a division of Duval Guillaume that specializes in branding and corporate communication.

Continue reading Duval Guillaume Develops New Brand Identity for Exact →

At the end of 2006 the newly found word “fokkie” was used for the first time in a radio commercial for leading coffee brand Douwe Egberts. It was part of a dyslectic series of commercials illustrating you mix up words when you haven’t had your coffee yet. Soon the word “fokkie” began to lead a live outside advertising and at one point it began to pop up in chat sessions, it was used by radio hosts and the scriptwriters of one of belgium’s popular soaps used it in their dialogues. And no, this was not the result of product placement. Last summer we organised an online petition to get “fokkie” in de official Dutch dictionary. More than 7.000 people signed the petition and 12.000 became fan on facebook. And so, three years later, the unthinkable happened: fokkie is accepted as an official entry in the new yearbook of the official Van Dale Dutch dictionary. If you make it to the yearbook a couple of times, you are permanently part of the official daily language.

Two young creatives decided to stay outside… until they get an internship at Duval Guillaume here in in Brussels. What do you think? Shall we let these guys in?

Here they are on VTM news (dutch):

To promote the evening and night buses, public bus company De Lijn has launched a large scale guerilla campaign. In all major cities they stuck passe-partouts on existing event posters with the text: whatever you are planning tonight, also plan your transport.
The campaign also has an interactive part. Organisers of events are given the chance to promote their event on the real buses of De Lijn. All they have to do, is to upload their poster on www.nachtlijn.be.

Last Friday 23rd of October, Duval Guillaume organized a seminar in Antwerp about employer reputation management (“Employer branding is dead, so what now?”). Attendees included corporate communications and HR professionals of 50 top companies like Alfacam Group/EXQI, AstraZeneca, BASF, Electrabel, Euroclear,Fedex, GDF Suez, Ideal Standard, Mediamarkt, RealDolmen,  Sara Lee, Solvay, Spadel and Siemens.

Continue reading Employer branding is dead, so what now? →

For fitness center HealthCity we made a wrongly addressed mailing. On purpose, of course. Everyone reveived a letter addressed to his or her neighbour. We counted on everyone to do what good neighbours do, namely go outside and put the letter in the neighbour’s mailbox. Like this everyone got some exercise. But that’s not enough to get in shape, that’s why the letter invited everyone for a free session at the HealthCity fitness center.

One of the measures taken against the Swine Flu is to dissuade people to shake hands. Since greeting is an essential part of our social life, a new way of greeting is needed. That’s why Telenet wants to introduce the airshake, that’s a handshake without touching each other and without infecting each other. Learn the airshake now and make it spread faster than the swine flu.

You can easily learn the airshake on www.airshake.be

A cup of coffee still is the best moment to have a meaningful conversation. Coffee brand Douwe Egberts wanted to underline this, so we designed cups that help you choose a topic to talk about. You can let your spoon decide on a subject ad random or you can slightly manipulate the choice, that’s up to you.
Last Sunday a special edition of the cup was handed out during the Antwerp referendum about the construction of the controversial bridge “The Lange Wapper”. By handing out coffee, we invited people to have one last good conversation before taking a vote. We even gave a cup of Douwe Egberts to the mayor of Antwerp, even though he already had made up his mind.

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Creative Director Katrien Bottez is invited to be part of the 2009 Eurobest jury. She will be judging television, print, outdoor and radio. Eurobest, the European equivalent of the Cannes Lions, will be taking place in Amsterdam from November 22nd onwards. On www.eurobest.com you can check how much Katrien and the other members of the jury liked your work.