News from Duval Guillaume

At this year’s IAB Mixx Awards (the Belgian award show for interactive excellence rewarding the best digital campaigns of the year) Duval Guillaume Modem won 1 Gold and 1 Silver award and on top of that it was named Digital ‘Agency of the Year’ for the second year in a row. We clearly must be doing something right ;-)

Here’s the winning work: Carlsberg “Bikers” (Gold), Ethias “Safest Route” (Silver) and nominations for Opvoedingslijn “Little Robin” and IKKI “The Crying Invoice”.

To reinforce the new baseline ‘That Calls for a Carlsberg’ Duval Guillaume Modem proposed an original experiment. In Belgian cinemas some innocent couples were confronted with a theatre filled with not-so-friendly gentlemen and only 2 seats left… How will they react? The result of this experiment can be seen in Kinepolis and online via YouTube.

In the beginning of this year, Carlsberg launched a new global positioning and baseline ‘That Calls for a Carlsberg’. Carlsberg is a well-known brand, but people didn’t necessarily know what the brand stands for. With this global positioning Carlsberg wants to add essence to the brand and tell the Carlsberg story, so every market understands that Carlsberg beer stands for tradition, quality, a great taste … and making the right choices.

In March we launched the Flair Fashiontag, an application for Belgian Women’s magazine Flair. It was one of the first cases that was ever featured on the Facebook Studio website, right after Facebook launched it. And today Duval Guillaume Modem is in the spotlight again on the Facebook Studio with some more background on the application and the strategy behind it. Something for which Facebook had a chat with our own Mattijs Devroedt, Strategic Planner at Duval Guillaume Modem.

Curious? Check out the interview on Facebook Studio.

Carlsberg takes you away from your computer and back to the bar! Treat your friends to a personalized Carlsberg online or via mobile and have a drink together at one of the many Carlsberg events or parties. Cheers!

The Tournée Digitale app by Carlsberg is available on the iTunes appstore and Android Market. For more information go to www.tourneedigitale.com

Interview (Dutch) with Executive Creative Directors Geoffrey Hantson and Katrien Bottez about the new Duval Guillaume.

Click on the article for larger size image.

At Duval Guillaume Corporate we help companies understand who they really are. Which elements contribute to the correct perception of their brand, and how they can communicate their story towards all their stakeholders, in particular to their (future) employees. Building brands & attracting talent in short. To highlight our work and cases in these fields we just launched our brand new site www.duvalguillaumecorporate.com. Go and have a peek. And if you’re interested to know more don’t hesitate to contact us.

Yesterday evening two of our most recent campaigns were rewarded at the prestigious EFFIE Awards. Which – of course – makes us very proud: it’s our 15th EFFIE Award since 2002. It makes us Belgium’s most EFFIE rewarded agency of this decade and confirms Duval Guillaume’s efficient creativity approach. Creativity not for the fun of it, but a great campaign idea, sharp media insight and excellent production execution, all anchored on an innovative strategic insight. Creativity that stands out and helps our clients business to be more successful.

Our Drink milk now for later campaign for VLAM Melk (the Milk Board of Flanders) was awarded a Gold EFFIE. The judges mainly praised the innovative strategic insight that milk allows you to stay flexible your whole life, and the consistency with which the strategy was translated to strong creative work. These two factors eventually lead to fantastic results with proven effect of communication: we succeeded to establish the first growth in milk consumption in Flanders in decades.

With the campaign Coffee and Lotus Speculoos, always together we won a Silver EFFIE. The strategic choice to grow Lotus Speculoos by focusing all our communication efforts consistently on one consumption moment, the coffee moment, proved to be effective and lead to significant growth with remarkable ROI results.

For more info about both cases, feel free to contact mattijs.devroedt@duvalguillaume.com

Public bus company De Lijn has launched a new campaign showing it’s smarter to take the bus or tram. Kick off is a commercial showing a group of ants beating an aardvark in a clever way. Pay-off : It’s smarter to travel in group, take the bus. The 3D-production was done by CC (Creative Conspiracy). De Lijn is also working on an smartphone game  featuring the ants of the commercial.

In follow up campaigns, De Lijn will also give the proof why it’s smarter to travel in group. These campaigns will focus on the nature friendliness of public transport and the fact that taking the bus gets you faster through traffic and helps you to get rid of the stress of finding a parking space.

Young women don’t drink enough Milk, although they all know the risk of getting osteoporosis at a later age. How can we reach these young women? We address them at a moment they are sensitive for messages about their health: right after they have given birth.

Staying in shape is about healthy food, but also about getting enough exercise. Milk wanted to help with them both, so we developed Milk MamaMoves, a fitness program all young mums can do using their baby as fitness weight. Now they can get in shape, without losing quality time with their newborn baby. Because the baby gains weight daily, the exercises will get harder every day. Milk MamaMoves is developed with FitClass and comprises 27 exercises that can be viewed online on www.drinkmelk.be or ordered on DVD for free. You can also order a baby bodysuit with the weight of your baby printed on it.

At the Belgian CCB awards Duval Guillaume was called on stage 21 times. Awards were won in all categories and for all major clients.

CCB Awards for AXA iAd (Photo by Dimitri Mundorff)

Here’s the list of winning work: Gold and silver for AXA “i-ad”, for USG People ‘the crying invoice’ and for Opvoedingslijn (hotline for out of control kids) ‘little Robin’. Silver went to De Lijn ‘nieuwjaarsbadge’. Bronze for De Lijn ‘garagestickers’, Melk ‘twister’, Reborn to be alive ‘N-Korea’, De Morgen ‘biografieën’, De Morgen ‘live radio commercial’, Nacht van de poëzie ‘book poetry’, Alfa romeo ‘MitoManiacs’ and SOS idee ‘house of inventions’.

This overall result got Duval Guillaume Antwerp/Modem on the second place in the Agency of the year ranking; Duval Guillaume Brussels got ranked seventh.