News from Duval Guillaume

This new tv-commercial for Spa Barisart gives a new dimension to the baseline “Spa Barisart, the explosive water.” It shows spectacular action scenes that are completely filmed under water. Erik Bulckens directed the film, which was shot in a gigantic underwater tank in Berlin. The actors and stuntmen had a hard time, but the hardest job was for the cameraman, who had to spend a whole day underwater.

With this new tv-ad, Spa Barisart wants to strengthen its position as the most sparkling water on the Belgian market.

As the capital of the EEC, Brussels is regularly invaded by demonstrators from all over Europe. We often see them demonstrating in the streets of Brussels: German Nurses, Spanish Peace Activists, Italian Cheese Makers, Polish Syndicalists, and so on.

But why do they always come to Brussels to demonstrate?

More info on www.brusselsairlines.com

Duval Guillaume has made the new web worldwide commercial for TABASCO, the American icon brand from Louisiana.
The new commercial, called “streaker”, follows the humorous approach introduced by the brand with the famous ‘Mosquito’-spot that was first shown during the Super Bowl in 1997. The message underlines the TABASCO® brand’s fiery character, as well as its uniqueness in combining spiciness with flavor.

The commercial opens on a naked man face down on the gras during a soccer game with a bunch of policemen on top of him. In the subsequent images, the commercial is turned backwards and we see how the streaker runs in reverse out of the stadion, gets on his clothes again and finally ends up in an Italian restaurant where he generously puts TABASCO® Brand Pepper Sauce on his pizza. The commercial was directed by the international director Manu Coeman from the production house Latcho Drom.

In comparison with the supermarkets, the local bakeries don’t only have better products, they also have that extra social dimension. This social aspect is highlighted in a new TV campaign for the Flemish Union of Fresh Bakers.

In realistic and humouristic way the relationship between the local bakers and their clients is portrayed. For the commercials we used the best possible casting, including Flemish actress Tania Van den Sande, well known for leading roles in some of Flanders’ cult series.

Continue reading The social dimension of the local bakeries →

Every year the event industry loses millions of euros due to people not showing up at events and parties. This financial and ecological waste is no longer acceptable. From now on, people who confirmed their presence but then didn’t show up will be asked to donate a sum of money to UNICEF equalling the value of the money wasted. A viral campaign will be attached to all future invitations with the message: “If you don’t attend a confirmed event, you spoil more than just the party.”

At this years edition of the RMB Cyberlions award, Komatsu received the Gold medal in the category ‘Viral Advertising’ with the ‘Xtreme precision’-emailing.
Check it out:

Thanks to the 3 year long ‘fokkie’ campaign for Douwe Egberts, ‘fokkie’, and its french equivalent ‘faké’, have become regularly used words. Time to make it offical.

We started a petition to get these words into the official Dutch and French dictionary. The petition is supported by 3 radio commercials and a special Facebook fan page. You can help us to reach our goal by signing the petition on www.fokkietje.be or www.unpetitfake.be.

Get Fokkie in the dictionary

Listen to the radio commercials (Dutch):
Stop:
Onzin:
Met twee:

Listen to the radio commercials (French):
A deux:
Courant:
Insense:

To mark World Water Day, this mailing for Green Belgium was sent out to companies and the press.
The letter inside can only be read when held under water - proving that water really is the source of all knowledge.

More on Flickr.

In a new TV-commercial, Spa&Fruit wants to position itself more then ever as a low calorie soft drink. Spa&Fruit can rightfully make this claim, because it has a unique combination of natural Spa mineral water and fruit juice.

In the commercial, directed by Henry Littlechild, we see a woman who doesn’t succeed in killing a spider. Every time she steps on the spider, the spider just walks on like nothing has happened. What’s more, the spider even manages to walk on when the woman’s foot is on his back. On this image the pay-off appears: Spa&Fruit, your lightweight lemonade.

Print and online campaign for DUS, Drive Up Safety, Belgium’s most important
youth road safety organization.

More on Flickr.