Flair sharpens its image with Duval Guillaume

The Belgian women's magazine Flair aims to inspire women to turn their dreams into plans. With the digitalisation in mind, Flair does not want to restrict itself to being just a magazine, but additionally wants to create a strong online presence offering both content and products. It's Flair's aim to become top of mind with women between the ages of 18 and 35. In order to get a refreshingly new view on the future of the brand and to ensure the latest techniques regarding digitalisation of the magazine market are employed to its full potential, Flair organised a pitch. After consulting several different agencies, Duval Guillaume came out as the most suitable partner. A reconfirmation of Flair's trust in the agency, since Duval Guillaume has been Flair's advertising partner for the last 13 years.