The Belgian women's magazine Flair aims to inspire women to turn their dreams into plans. With the digitalisation in mind, Flair does not want to restrict itself to being just a magazine, but additionally wants to create a strong online presence offering both content and products. It's Flair's aim to become top of mind with women between the ages of 18 and 35. In order to get a refreshingly new view on the future of the brand and to ensure the latest techniques regarding digitalisation of the magazine market are employed to its full potential, Flair organised a pitch. After consulting several different agencies, Duval Guillaume came out as the most suitable partner. A reconfirmation of Flair's trust in the agency, since Duval Guillaume has been Flair's advertising partner for the last 13 years.