Duval Guillaume News

New way of sharing articles : read them like a real newsreader

Duval Guillaume Brussels — Sat, 27 Feb 2010 16:39:34 +0000

News site Vandaag.be has found a new way to share articles. Every visitor can go to the site, choose an article and then read it like a real newsreader. By using your own webcam and with the help of a computer auto cue, you can choose a professional studio or your own place as background. A news jingle is added to every news item. By recruiting newsreaders, Vandaag.be wants to stress that they bring news people want to share.

Read all the details about the campaign right here.

Facebook profiles read like biographies, so we used them to promote biographies

Duval Guillaume Brussels — Thu, 28 Jan 2010 20:08:33 +0000

To promote a new series of world biographies of De Morgen newspaper, we created facebook profiles of famous people. Through the facebook status we spread quotes and photo’s featured in the biographies. We also announced the release date of each book and triggered discussions by commenting on things happening in the world. If you became a facebook friend of Nicolas Sarkozy or Fidel Castro, you could learn to know them a bit. But only by getting the biography you learned to know them really well.

Alfa Romeo helps people sell their cars

Duval Guillaume Antwerp — Fri, 22 Jan 2010 10:00:25 +0000

As part of the sales promotion campaign during the Brussels car show,
Alfa Romeo has converted 50 bus shelters around Belgium into free classified ad hoardings. After all, since a new Alfa Romeo is now so cheap, you’ll want
to be getting rid of your current wheels pretty quick.

More pictures here.

Extras become famous thanks to the sharp image of Telenet digital tv

Duval Guillaume Brussels — Tue, 19 Jan 2010 20:04:22 +0000

Click here to view the embedded video.

In a new tv-commercial for Telenet digital tv, a guy named Patrick tells us how it feels to play an extra in films and series. He tells us that more people start recognizing him in the street, which is pretty cool. According to him this is the result of more and more people switching to the outstanding image quality of Telenet digital tv.

For the commercial a real extra was used. The lead actor who greets the extra, is Roel Vanderstukken, a famous Belgian actor and ditto singer.

A real Alfa Romeo MiTo in a real caddy

Duval Guillaume Antwerp — Tue, 19 Jan 2010 09:04:19 +0000

As part of a sales promotion campaign this ambient stunt in Belgium’s
busiest shopping places illustrates just how easy it is to buy an Alfa Romeo
Mito when the price is incredibly reduced. The headline reads ‘Your chance
to own an Alfa Romeo’ and invites people to discover all the reduced prices
at Alfaromeo.be.

More pictures here.

Good resolutions for 2010 : see your friends more often

Duval Guillaume Brussels — Mon, 18 Jan 2010 20:24:42 +0000

The ticket-to-me is a new product, developed for the new year’s campaign of public bus company De Lijn. It gave all seasonal ticketholders the chance to fulfill their good resolutions of 2010 : see their friends more often. Everyone could enter the names of his or her best friends on a special website. De Lijn saw to it these friends got a ticket-to-me by post.

Time to grow up.

Duval Guillaume Antwerp — Thu, 14 Jan 2010 16:17:08 +0000

TMF Travel is Belgiums favourite party travel organiser for teenagers between 16 and 25. And when you’re having a clubbing holiday, it’s quite obvious that you’ll soon learn to leave mummy and daddy behind.

Click here to view the embedded video.

Advertising 11.000 meters below sea level.

Duval Guillaume Antwerp — Thu, 14 Jan 2010 15:31:36 +0000

Every two years in january, hundreds of car salesmen gather together in Brussels at the ‘Brussels Auto & Moto salon’ with the aim of selling as many cars as they can. So a huge amount is spent on advertising. Or rather, it’s spent on media. But Alfa Romeo, as a non-conformist brand, briefed us to do something different for their 147 model. But just like the others, the only thing we could talk about was price. Their exact words were ‘we can’t go any lower’. We took that literally.

Click here to view the embedded video.

8 Eurobest awards for Duval Guillaume

Duval Guillaume — Tue, 01 Dec 2009 09:32:40 +0000

Brussels, November 30th 2009 – Advertising and communications group Duval Guillaume won 8 awards at the prestigious Eurobest Awards in advertising. In total, Duval Guillaume won 2 golden awards, 2 silver and 4 bronze awards. The agency contributed to Belgium’s success at this year’s award ceremony, as the most awarded country together with Germany.

Once again Duval Guillaume scored well at the Eurobest Awards. Duval Guillaume Brussels won a gold award for the ‘Freestyler/Jumpers’ campaign for VLAM in the category TV/Cinema. It won one silver award for the ‘Streaker’ campaign for Tabasco, also in TV/Cinema en another one for the Brussels Airlines campaign ‘Crisis’ in the category Radio. The bronze awards went to ‘Evy Naked’ for Telenet in the category Direct and ‘Motorcyclist’ and ‘Painter’ for Reborn to be Alive in Print.

Duval Guillaume Antwerp secured two awards for ‘The Ugliest Building’ campaign for Stallaert: one gold in the category Media and one Bronze in Direct. Duval Guillaume Antwerp landed a second bronze award for its MTV campaign ‘Virtual Sexually Transmitted Disease’ in Interactive.

The following links offer footage of the golden, silver and bronze award winning campaigns:

Freestyler/Jumpers campaign for VLAM

Click here to view the embedded video. Click here to view the embedded video.

Streaker campaign - Tabasco

Click here to view the embedded video.

The Ugliest Building website for Stallaert

New medium : De Lijn uses VAT-receipts to promote the night bus

Duval Guillaume Brussels — Sat, 21 Nov 2009 18:57:41 +0000

In Belgium it is obligatory to give VAT receipts with the bills in restaurants. Bus Company De Lijn is the first to use these VAT receipts as an advertising medium. On each receipt we added a message, inviting people to think about their choice of transport. If they consider taking the night bus, they don’t have to worry about ordering that extra drink.

. The branded VAT receipts will be distributed by 50 restaurants in 5 major cities. Later on another 30 restaurants will be added to this list.

Duval Guillaume is looking for online talent

Duval Guillaume — Thu, 19 Nov 2009 18:29:27 +0000

Duval Guillaume is looking for a talented online creative and a front-end / flash developer

Interaction designer / online creative, Antwerp
Interaction designer, online creative, ’strative’, whatever you want to call it, your job is to create and design interactive sites, campaigns and applications. You work in team or on your own. Starting from a strategic or creative briefing you are able to create a sitemap, an interaction concept, a navigation concept and a look and feel. You know how to present the project to a client and brief it to our development team.

Competencies: 2-5 years experience, a great designer, a creative mind, good at brainstorming; Photoshop, Illustrator, charting tools; knowledge of online branding, social media, search engine marketing, storytelling, animation concepts; positive attitude, entrepreneurial, team worker; Dutch & English.

Duval Guillaume offers creative challenges, the ability to put your mark on projects and brands, a competitive salary with extralegal benefits s.a. luncheon vouchers, hospitalization insurance, extra holidays, …

Please send your CV and portfolio to martien.geelen@duvalguillaume.com

Front-end developer / Flash developer, Antwerp
Your job is to develop the front-end of brand experiences on interactive platforms. You are a coder with sufficient graphical and animation skills to take a project to a higher level. You will be developing mainly in Flash, JavaScript and PHP. Your input is an information architecture document and a graphic design. Your output is a completely tested and deployed interactive website, campaign or application.

Competencies: 2-5 years experience, great coder in Flash, JavaScript, PHP, HTML/CSS and other web technologies; knowledge of online branding, social media, search engine marketing, animation concepts; positive attitude, entrepreneurial, team worker, Dutch & English.

Please send your CV and portfolio to martien.geelen@duvalguillaume.com

Duval Guillaume Develops New Brand Identity for Exact

Duval Guillaume — Thu, 19 Nov 2009 15:30:58 +0000

Antwerp, November 19, 2009 – As it celebrates its 25th anniversary, Exact, the international and Euronext quoted business software solutions provider, has unveiled a new brand strategy as well as a new visual identity. Rooted in Exact’s entrepreneurial mindset towards doing business, the brand strategy centers around providing freedom and control to the entrepreneurial world. For this strategic brand exercise, Exact turned to Duval Guillaume Corporate, a division of Duval Guillaume that specializes in branding and corporate communication.

Exact originated 25 years ago from entrepreneurial DNA and has become a leading international provider of business software solutions for small and medium organizations. In order to confirm its positioning towards entrepreneurs and to communicate globally in a consistent way, the company has developed a new brand strategy.

For the development, Exact turned to Duval Guillaume Corporate, a specialized division of communication agency Duval Guillaume, which previously completed international brand exercises for companies including Telindus, InBev, Mio and Niko.

Clemens Riedl, Exact‘s Marketing Director. ”Based on a comprehensive strategic exercise we have uncovered Exact’s DNA and translated it into a brand strategy focusing on what our company has

been doing since 25 years and will continue to do in the future. Duval Guillaume Corporate proved to be a partner with a remarkable strategic capability to understand our identity.”

„Our goal was to help Exact to discover the link between what they have been doing for the past 25 years with their vision for the future, and to bring that forward in a way that is meaningful to their customers. When working with Exact, it became clear that their strength as a company has been their unrelenting entrepreneurial spirit and their ability to bring their expertise and knowledge as entrepreneurs to the SMB market,” says Jeroen de Wit, Creative Director of Duval Guillaume Corporate.

Word created for radio campaign ends up in the dictionary: “fokkie”

Duval Guillaume Brussels — Fri, 13 Nov 2009 10:20:02 +0000

At the end of 2006 the newly found word “fokkie” was used for the first time in a radio commercial for leading coffee brand Douwe Egberts. It was part of a dyslectic series of commercials illustrating you mix up words when you haven’t had your coffee yet. Soon the word “fokkie” began to lead a live outside advertising and at one point it began to pop up in chat sessions, it was used by radio hosts and the scriptwriters of one of belgium’s popular soaps used it in their dialogues. And no, this was not the result of product placement. Last summer we organised an online petition to get “fokkie” in de official Dutch dictionary. More than 7.000 people signed the petition and 12.000 became fan on facebook. And so, three years later, the unthinkable happened: fokkie is accepted as an official entry in the new yearbook of the official Van Dale Dutch dictionary. If you make it to the yearbook a couple of times, you are permanently part of the official daily language.

Shall we let these guys in?

Duval Guillaume — Fri, 06 Nov 2009 10:26:22 +0000

Two young creatives decided to stay outside… until they get an internship at Duval Guillaume here in in Brussels. What do you think? Shall we let these guys in?

Here they are on VTM news (dutch):

Click here to view the embedded video.

Claiming existing event posters to promote the night bus

Duval Guillaume Brussels — Sun, 01 Nov 2009 10:00:16 +0000

To promote the evening and night buses, public bus company De Lijn has launched a large scale guerilla campaign. In all major cities they stuck passe-partouts on existing event posters with the text: whatever you are planning tonight, also plan your transport.
The campaign also has an interactive part. Organisers of events are given the chance to promote their event on the real buses of De Lijn. All they have to do, is to upload their poster on www.nachtlijn.be.

Employer branding is dead, so what now?

Duval Guillaume Antwerp — Tue, 27 Oct 2009 09:04:40 +0000

Last Friday 23rd of October, Duval Guillaume organized a seminar in Antwerp about employer reputation management (“Employer branding is dead, so what now?”). Attendees included corporate communications and HR professionals of 50 top companies like Alfacam Group/EXQI, AstraZeneca, BASF, Electrabel, Euroclear,Fedex, GDF Suez, Ideal Standard, Mediamarkt, RealDolmen, Sara Lee, Solvay, Spadel and Siemens.

The conclusion to the seminar was that no, Employer Branding is not dead, but that it has had to adapt to the new business landscape and social behaviours. Whether it’s achieving recruitment goals, managing employer reputations, or perhaps most importantly inspiring talent and enhancing the manner in which employees interact, Employer Branding is very much alive and kicking. But it cannot be seen as something that is the sole responsibility of the HR department. An attractive employer reputation is the result of a joint effort between HR, internal communications, corporate communications, PR and marketing.

Inspiring speakers illustrated this statement.

Vera Janssens, Corporate communications Manager Southwest Europe at Siemens, who took attendees on a journey of experiences and real life examples, showing how important internal communications are as part of an integrated communications approach.

Kevin Keohane from SAS design in London provided insights about trends and best practices in employer branding management and employee engagement. SAS design and Duval Guillaume are two of the leading agencies in the recently launched Publicis Global Brand & Talent network.
Duval Guillaume’s expert in digital communications Johan Van Mol presented a new tool to help companies build sustainable on line relations with the talent market. Olivier Trop, Head of the PR and corporate reputation management practice, revealed the results of a study conducted by Duval Guillaume about the impact of the corporate reputation of a company on its attractiveness as an employer.

The seminar, hosted by Isabelle Leleux (Head of employer branding at Duval Guillaume) was concluded by a relaxed networking lunch and drinks. An inspiring Friday morning…

Feedback from the event

“Ik vond het interessant en van een goed niveau en dat was ook wat de meeste andere mensen vonden bij de babbel achteraf.En dat kan niet van alle seminars gezegd worden.”

Mercuri Urval

“Bedankt voor dit interessante seminarie! Ik heb zeker iets opgestoken!”

Euroclear

Wrongly addressed mail encourages you to move more

Duval Guillaume Brussels — Sun, 25 Oct 2009 13:04:31 +0000

For fitness center HealthCity we made a wrongly addressed mailing. On purpose, of course. Everyone reveived a letter addressed to his or her neighbour. We counted on everyone to do what good neighbours do, namely go outside and put the letter in the neighbour’s mailbox. Like this everyone got some exercise. But that’s not enough to get in shape, that’s why the letter invited everyone for a free session at the HealthCity fitness center.

Airshake helps against the Swine Flu

Duval Guillaume Brussels — Thu, 22 Oct 2009 20:33:06 +0000

One of the measures taken against the Swine Flu is to dissuade people to shake hands. Since greeting is an essential part of our social life, a new way of greeting is needed. That’s why Telenet wants to introduce the airshake, that’s a handshake without touching each other and without infecting each other. Learn the airshake now and make it spread faster than the swine flu.

You can easily learn the airshake on www.airshake.be

Coffee cups designed to stimulate a good conversation

Duval Guillaume Brussels — Mon, 19 Oct 2009 18:58:05 +0000

A cup of coffee still is the best moment to have a meaningful conversation. Coffee brand Douwe Egberts wanted to underline this, so we designed cups that help you choose a topic to talk about. You can let your spoon decide on a subject ad random or you can slightly manipulate the choice, that’s up to you.
Last Sunday a special edition of the cup was handed out during the Antwerp referendum about the construction of the controversial bridge “The Lange Wapper”. By handing out coffee, we invited people to have one last good conversation before taking a vote. We even gave a cup of Douwe Egberts to the mayor of Antwerp, even though he already had made up his mind.

Katrien Bottez in Jury Eurobest

Duval Guillaume Brussels — Wed, 14 Oct 2009 20:42:00 +0000

Creative Director Katrien Bottez is invited to be part of the 2009 Eurobest jury. She will be judging television, print, outdoor and radio. Eurobest, the European equivalent of the Cannes Lions, will be taking place in Amsterdam from November 22nd onwards. On www.eurobest.com you can check how much Katrien and the other members of the jury liked your work.

Duval Guillaume News

New way of sharing articles : read them like a real newsreader

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Facebook profiles read like biographies, so we used them to promote biographies

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Alfa Romeo helps people sell their cars

Extras become famous thanks to the sharp image of Telenet digital tv

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A real Alfa Romeo MiTo in a real caddy

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Good resolutions for 2010 : see your friends more often

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8 Eurobest awards for Duval Guillaume

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New medium : De Lijn uses VAT-receipts to promote the night bus

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Duval Guillaume is looking for online talent

Duval Guillaume Develops New Brand Identity for Exact

Word created for radio campaign ends up in the dictionary: “fokkie”

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Claiming existing event posters to promote the night bus

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Employer branding is dead, so what now?

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Wrongly addressed mail encourages you to move more

Airshake helps against the Swine Flu

Coffee cups designed to stimulate a good conversation

Katrien Bottez in Jury Eurobest