Duval Guillaume News

Ambient campaign for public bus company De Lijn

Duval Guillaume Brussels — Wed, 25 Aug 2010 14:52:45 +0000

Every year De Lijn is looking for the right trigger to convince drivers to go to the city by bus instead of by car. This year they addressed drivers when it hurt most, while they were looking for that unfindable parking space.

Cannes final result: 3 Lions, 9 Shortlists

Duval Guillaume Brussels — Sat, 26 Jun 2010 10:57:55 +0000

With 2 more bronze lions in the categories film and interactive film, we end the week with 3 lions in total. The film lions both go to Telenet, the first for “Evi Naked”, the second for “Extras”, where we show how extras claim to be recognized in the street since the introduction of the sharp image of Telenet Digital tv.

The third bronze was won for a national radio campaign for Bongo giftboxes. In the commercial soap actor Herbert Flack plays the role of himself as an actor you can hire to open your x-mas presents.

Next to this, there were shortlists for De Lijn “nightbuses” in direct, Ché “Blowjob” in media and cyber, Spa “Barfight” in film, MTV “stayingalive.org” and Stallaert “ugliest building” in cyber.

De Morgen performs radio commercial live

Duval Guillaume — Tue, 22 Jun 2010 13:30:17 +0000

This morning newspaper De Morgen scored a scoop with the first ever live radio commercial. A professional voice-over and a couple of musicians played the commercial live during Ornelis & Rogiers radio show on Q-music. The past days they had been rehearsing to fit their music and message within the assigned 30 seconds. Luckily they were backed-up by the enthusiasm and technical support of radio station Q-music.

This live radio commercial is De Morgen’s original way to announce its “Legendary Live Albums”, a new series of twelve legendary concerts of bands like Nirvana, Coldplay and Deep Purple. Readers of De Morgen can collect the live cd’s as from 26th June.

Normally radio commercials are delivered to the radio station perfectly recorded and mixed, with the correct words, music and jingle. For once the voice-over and musicians performed it live on air. The next days the recording of this live session will be broadcast again during the commercial breaks, including false notes and slips of the tongue.

Click here to view the embedded video.

Most awarded agency of the decade.

Duval Guillaume Brussels — Wed, 16 Jun 2010 06:47:39 +0000

We were already Belgium’s most awarded creative agency, but as of yesterday we’re also the agency with the most EFFIE awards from the last decade. Our three new awards take our grand total to 13 Belgian, 1 in The Netherlands and 1 European EFFIE. Proof that creative work built on consumer insights, strong ideas and credible promises results in stronger sales and even stronger brands. You can (re)discover all 15 cases below.

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• 2010: Lotus Speculoospasta (Lotus Bakeries) - Liefde geven is liefde krijgen.
Click here to view the embedded video.
Download case here (in dutch)

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• 2010: Wakkere Bakker (VLAM) - Je haalt er meer dan brood alleen.
Click here to view the embedded video.
Download case here (in dutch)

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• 2010: Axa Bank – Redefining standards in turbulente tijden.
Click here to view the embedded video.
Download case here (in dutch)

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• 2009: Weight Watchers - Speel ze kwijt, voor altijd.
Click here to view the embedded video.
Download case here (in dutch)

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• 2008: Douwe Egberts (Sara Lee Coffee & Tea Belgium) - Fokkie!
Click here to view the embedded video.
Download case here (in dutch)

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• 2008: Lotus Peperkoek (Lotus Bakeries) - Want een zwak moment komt altijd ongelegen.
Click here to view the embedded video.
Download case here (in dutch)

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• 2007: Come a casa (Ter Beke) - Naturalmente.
Click here to view the embedded video.
Download case here (in dutch)

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• 2005: Spa Reine (Spadel) - Het zuiverende water.
Click here to view the embedded video.
Download case here (in dutch)

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• 2004: Come a casa (Ter Beke) - Lekker snel is lekker vers.
Click here to view the embedded video.
Download case here (in dutch)

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• 2003: Belgacom ADSL (Belgacom) - En je bent het wachten niet meer gewoon.
Click here to view the embedded video.
Download case here (in dutch)

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• 2003: Humo (Sanoma Magazines) - Die ochtend in de krantenwinkel.
Click here to view the embedded video.
Download case here (in dutch)

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• 2003: Senseo (Douwe Egberts & Philips) - Een sensationeel succes.
Click here to view the embedded video.
Download case here (in dutch)

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• 2002 EACA: Senseo (Douwe Egberts & Philips) - Never disturb someone having a Senseo.
Click here to view the embedded video.
Download case here (in english)

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• 2001: Dexia Bank - Niet langsgaan bij het Gemeentekrediet, ge meent dat toch niet.
Click here to view the embedded video.
Download case here (in dutch)

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Duval Guillaume: Most Awarded Belgian Agency of the Decade.
Download all cases here

New opinion page for De Morgen newspaper

Duval Guillaume Brussels — Wed, 09 Jun 2010 14:23:02 +0000

From now on, readers of De Morgen can express their opinion in the completely restyled opinion page “De Gedachte”. No need to demonstrate in the street anymore if you don’t agree with something.

Belgian advertising awards : triumph for Duval Guillaume with 19 awards

Duval Guillaume Brussels — Sun, 06 Jun 2010 13:14:04 +0000

During the Belgian advertising awards (CCB awards), Duval Guillaume was called on stage 19 times. Awards were won in almost all categories for almost all major clients. The annual gala took place in the casino of Knokke and on the adjacent beach, giving the ceremony a playful reference to the advertising festival of Cannes.

Here is the list with winning work : Gold for Brussels Airlines “Crisis”, Vlam Milk “freestylers and jumpers”, Vlam Milk “Leon” in innovative and best use of tv and GAIA “menu 1 and menu 2”. Silver for De Lijn “resto tickets”, Spa Barissart “Barfight”, Stallaert “The ugliest Building of Belgium” and Douwe Egberts “Fokkie in the dictionary”. Bronze for Telenet “Evi Naked”, Bongo “Herbert Flack does radio”, AXA “windowcleaner” and AXA “poles”.

This overall result got Duval Guillaume Brussels on the second place in the ranking of Agency of the year, Duval Guillaume Antwerp got ranked fifth.

Milk launches special edition of Twister

Duval Guillaume Brussels — Thu, 27 May 2010 09:37:51 +0000

We all know milk keeps you flexible. To stress this benefit, the Flemish Milkboard (VLAM Melk) developed its own version of the world famous Twister game. Everyone can order his version of the “Melktwister” on www.drinkmelk.be. Don’t forget to drink milk before you start playing.

To save trees, public bus company De Lijn hands out its flyers online

Duval Guillaume Brussels — Fri, 30 Apr 2010 19:01:04 +0000

Click here to view the embedded video.

If you take the bus or tram, you are already thinking about the environment. With the Green Pass (Bospas) you get the chance to do an extra effort for nature. For each Green Pass sold, public bus company De Lijn will plant one tree. And with 10.000 Green Passes sold already, we can start making plans to plant a real forest. The flyers announcing this action were distributed online, in order to save trees

Duval Guillaume and MTV go at it like bunnies.

Duval Guillaume Antwerp — Wed, 28 Apr 2010 10:43:49 +0000

To promote the fact that mtv.be is the best place to discover new music we created this spot to show how new trends are – euh – formed.

Click here to view the embedded video.

Being young is expensive.

Duval Guillaume Antwerp — Wed, 28 Apr 2010 07:12:58 +0000

So waste your money, but get your calls and texts for free with TMF Mobile.

Click here to view the embedded video.

Duval Guillaume Introduces Duval Guillaume Modem

Duval Guillaume — Tue, 27 Apr 2010 14:44:05 +0000

A call for change in digital marketing

Antwerp/Brussels, April 27th, 2010 - Duval Guillaume today announced the launch of Duval Guillaume Modem, the agency’s new interactive expert unit. Duval Guillaume Modem will be dedicated to creating and managing interactive brand experiences and relationships, through an innovative relationship platform approach.

Giving advertisers more value for money

“The demand for digital solutions that create value is growing rapidly”, says Klaus Lommatzsch, CEO Duval Guillaume. “Creating Duval Guillaume Modem allows us to offer our clients a powerful solution to integrate the digital offering in such a way that it contributes to their overall business success. Powered by our interactive know-how and relevant creative excellence made by Duval Guillaume, Duval Guillaume Modem has the scope to set a new kind of connected agency.”

Johan Van Mol, Managing Partner Duval Guillaume Modem adds: “Today, a lot of energy and money is lost in campaign-based ad hoc marketing. Duval Guillaume Modem calls for a change. We believe that brands can only establish value-creating relationships with customers through progressive relationship platforms that continuously improve based on market and consumer insights, stakeholder interaction and metrics. We are convinced that well-managed relationship platforms have the ability to become true assets to a brand.”

Progressive Relationship Platform®

Progressive Relationship Platforms® are a new dynamic way of looking at how brands connect with their stakeholders in a digital world. In essence, a Progressive Relationship Platform® is composed of a strong brand idea and an effective digital architecture that supports and carries the idea and the brand. A Progressive Relationship Platform® is a true asset to a brand, because it grows and becomes stronger over time. Platforms connect people and brands by means of conversations, entertainment and information.

Progressive Relationship Platforms® also need intelligent strategies to be effective in connecting the brand to its customers and allowing for a continuous feed of the platform. Today, consumers use fragmented media, control the conversation and have more impact on a brand. A one-way connection strategy is no longer relevant.

Duval Guillaume Modem, part of Duval Guillaume

Duval Guillaume Modem is an expert unit of Duval Guillaume next to the other units Duval Guillaume Antwerp (through-the-line advertising) and Duval Guillaume Brussels (through-the-line advertising), Duval Guillaume Dialog (CRM, direct marketing and brand activation) and Duval Guillaume Corporate (corporate branding, employer branding, reputation management and PR, publishing). Duval Guillaume Modem is headed by Johan Van Mol (Managing Partner), Lansen Walraet (Creative Director) for the Antwerp office and Kris Hoet (Head of Digital Strategy) and Peter Ampe and Katrien Bottez (Creative Directors) for the Brussels office.

Duval Guillaume Modem will also represent the international Modem network in Belgium. Modem is the worldwide digital experience agency network of Publicis Worldwide, active in 40 countries and counting 2500 employees.

Superior service of Brussels Airlines shown in new pan-african campaign

Duval Guillaume Brussels — Mon, 26 Apr 2010 18:08:03 +0000

Click here to view the embedded video.

With a new African campaign, Brussels Airlines wants to stress its superior service. In a 60” tv-commercial we see a stewardess performing her typical kindness and service in everyday situations on the ground. We see her bring coffee to a guy stuck in straffic or giving a small toy to a child looking bored during a museum visit. Every time the people react pleasantly surprised when seeing the stewardess appearing out of nowhere. The series of scenes is concluded with the line : “The kind of service you only expect in the sky”, followed by the logo of Brussels Airlines. The commercial is currently shown on CNN and TV5 in Africa.

Don’t blow candles. Blow skirts!

Duval Guillaume Antwerp — Tue, 20 Apr 2010 08:01:38 +0000

Other magazines might blow out some candles when celebrating their birthday. But when Ché – Belgiums favourite Men’s Magazine – celebrates it’s 10th anniversary they allow everybody to blow something much more interesting: skirts!

Try it.

Lotus bakeries wants caramelised biscuits with every coffee

Duval Guillaume Brussels — Sat, 17 Apr 2010 15:39:47 +0000

In Belgium we have a good habit of eating something sweet with our coffee. Preferably a Lotus caramelised biscuit.

Lotus Bakeries now has the ambition of turning this Belgian habit into a worldwide way of drinking coffee. They start the new international campaign during the world expo in Shangai, showing coffee and Lotus as a perfect match. In their homecountry, Lotus Bakeries already started a nationwide tv-campaign reminding everyone it’s best to have a lotus caramelised biscuit (speculoos) when you’re drinking your coffee.

Click here to view the embedded video.

Right around the world on solar energy

Duval Guillaume Antwerp — Thu, 01 Apr 2010 06:40:37 +0000

For Solvay (www.solvay.com), an acclaimed international industrial Group active in Chemistry, the corporate communication division of Duval Guillaume came up with a pretty idea for promoting one of Solvay’s main partner projects: ‘Solar Impulse’ ( www.solarimpulse.com).
In a world depending on fossil energies, the Solar Impulse project is a paradox, almost a provocation: it aims to have an airplane take off and fly autonomously, day and night, propelled uniquely by solar energy, right round the world without fuel or pollution. An unachievable goal without pushing back the current technological limits in all fields…
Another example on how innovation should touch all of our ‘flying’ hearts.

New way of sharing articles : read them like a real newsreader

Duval Guillaume Brussels — Sat, 27 Feb 2010 16:39:34 +0000

News site Vandaag.be has found a new way to share articles. Every visitor can go to the site, choose an article and then read it like a real newsreader. By using your own webcam and with the help of a computer auto cue, you can choose a professional studio or your own place as background. A news jingle is added to every news item. By recruiting newsreaders, Vandaag.be wants to stress that they bring news people want to share.

Read all the details about the campaign right here.

Facebook profiles read like biographies, so we used them to promote biographies

Duval Guillaume Brussels — Thu, 28 Jan 2010 20:08:33 +0000

To promote a new series of world biographies of De Morgen newspaper, we created facebook profiles of famous people. Through the facebook status we spread quotes and photo’s featured in the biographies. We also announced the release date of each book and triggered discussions by commenting on things happening in the world. If you became a facebook friend of Nicolas Sarkozy or Fidel Castro, you could learn to know them a bit. But only by getting the biography you learned to know them really well.

Alfa Romeo helps people sell their cars

Duval Guillaume Antwerp — Fri, 22 Jan 2010 10:00:25 +0000

As part of the sales promotion campaign during the Brussels car show,
Alfa Romeo has converted 50 bus shelters around Belgium into free classified ad hoardings. After all, since a new Alfa Romeo is now so cheap, you’ll want
to be getting rid of your current wheels pretty quick.

More pictures here.

Extras become famous thanks to the sharp image of Telenet digital tv

Duval Guillaume Brussels — Tue, 19 Jan 2010 20:04:22 +0000

Click here to view the embedded video.

In a new tv-commercial for Telenet digital tv, a guy named Patrick tells us how it feels to play an extra in films and series. He tells us that more people start recognizing him in the street, which is pretty cool. According to him this is the result of more and more people switching to the outstanding image quality of Telenet digital tv.

For the commercial a real extra was used. The lead actor who greets the extra, is Roel Vanderstukken, a famous Belgian actor and ditto singer.

A real Alfa Romeo MiTo in a real caddy

Duval Guillaume Antwerp — Tue, 19 Jan 2010 09:04:19 +0000

As part of a sales promotion campaign this ambient stunt in Belgium’s
busiest shopping places illustrates just how easy it is to buy an Alfa Romeo
Mito when the price is incredibly reduced. The headline reads ‘Your chance
to own an Alfa Romeo’ and invites people to discover all the reduced prices
at Alfaromeo.be.

More pictures here.

Duval Guillaume News

Ambient campaign for public bus company De Lijn

Cannes final result: 3 Lions, 9 Shortlists

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De Morgen performs radio commercial live

Most awarded agency of the decade.

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New opinion page for De Morgen newspaper

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Belgian advertising awards : triumph for Duval Guillaume with 19 awards

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Milk launches special edition of Twister

To save trees, public bus company De Lijn hands out its flyers online

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Duval Guillaume and MTV go at it like bunnies.

Being young is expensive.

Duval Guillaume Introduces Duval Guillaume Modem

Superior service of Brussels Airlines shown in new pan-african campaign

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Don’t blow candles. Blow skirts!

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Lotus bakeries wants caramelised biscuits with every coffee

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Right around the world on solar energy

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New way of sharing articles : read them like a real newsreader

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Facebook profiles read like biographies, so we used them to promote biographies

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Alfa Romeo helps people sell their cars

Extras become famous thanks to the sharp image of Telenet digital tv

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A real Alfa Romeo MiTo in a real caddy

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