The radio campaign that Duval Guillaume created for Re-born is a finalist in the non-profit awareness category at The One Show Creative Week in New York. Re-born to be alive is a nonprofit organisation that stands for the promotion of organ donation and transplantation. Its campaigns are meant to spark discussions about the topic and bring it closer to the public. The ultimate goal of the organization is to give second chances.
Duval Guillaume created a radio campaign to raise awareness around organ donation, and activate people to register at www.reborntobealive.be as an organ donor. The campaign focuses on the fact that life can be passed on and that someone’s death doesn’t need to be meaningless. The radio campaign “heartbeats” is a result of a collaboration between Duval Guillaume and Ray Gun and will be aired on FM Brussels.
See the campaign here.