Following a pitch conducted earlier this year, Publicis 133 and Duval Guillaume won the Scotch & Soda account, a renowned Dutch fashion brand.
The two agencies have joined forces to unite their unique strengths and skills: Publicis 133 for its creativity, culture, luxury and fashion brands and expertise in crafting beautiful campaigns and Duval Guillaume for its ability to fundamentally reframe brands based on strong strategic insights and digital activation ideas that leave no one indifferent.
Scotch & Soda's first integrated brand campaign is a visual nod to the way the brand creates and crafts its pieces: Scotch & Soda collections are born when its designers begin their journey to unearth remarkable finds that spark the creation process back home. This could lead them anywhere in the world, and the discovery could be anything; a poem, a vintage fabric, a ruin or artefact. We curate and remix our finds back home: ‘From Amsterdam, From Everywhere.’
Shot by Emma Summerton and styled by Ondine Azoulay, the campaign features Amsterdam born model and star Imaan Hammam and Naleye Junior. Both were asked to join the Scotch & Soda family because of their worldly yet Amsterdam roots. Models Ellen de Weer (BE), Laura Julie (DK), Ryad Slimani (FR), Ryan Keating (CAN) complete the line-up.
The campaign will run in print, out of home as well as online through a film. The media focus is Germany and the Netherlands - where the brand will concentrate its growth strategy over the next three years.