Archive for the ‘video’ Category

’29 differences that really make a difference, only at Center Parcs’ is the theme of the new Center Parcs campaign. Aim is to emphasize the uniqueness of Center Parcs. To do that every TV commercial stresses one difference, it points out one item that can only be found at Center Parcs.

“Neigbour” highlights the huge windows and still 100% privacy. While “Clumsy couple” highlights the fact that children are always safe, even in the superfast Wild Water Rapid River. The campaign will be aired in The Netherlands and Flanders (Belgium). Here are both commercials:

Discover all the differences at www.centerparcs.be/29verschillen

In 2011 the Alfa Romeo MiTo and Giulietta achieved both 5 stars on the Euro Safety Test. This maximum score of 5 stars makes them the safest cars in their class.Instead of making a temporary campaign about this achievement, we decided to develop something more permanent and useful: the Alfa Romeo Crash Proof Folder. A free desktop application that protects all your digital files against a computer crash. Forever. So when you have a fatal computer crash, you just have to reinstall the crash poof folder on your new system and all your protected files will be visible again. From now on you’re not only protected against a car crash, but also against a computer crash.

Download at www.crashprooffolder.be

As the year-end holidays approach, the ACC (the Belgian Association of Communication Companies) is launching a new initiative to support the profession. Following last year’s Virtual Strike, this year the ACC decided on a positive incentive called the ‘Lorem Ipsum Take-Over’, an idea that we developed for them.

Via the ‘Lorem Ipsum Take-Over’ tool, the ACC is seeking to continually remind both advertisers and advertising agencies that the best guarantee of excellent work is still a sustainable, long-term professional relationship. The ACC is striving to send a strong positive signal to advertisers that a pitch is not always the ideal way to draw the best from the agencies.

The ACC itself is not so much launching a campaign with the ‘Lorem Ipsum Take-Over’, but rather a long-term approach. The free, downloadable tool automatically replaces all Lorem Ipsum dummy texts with an ACC text that reminds advertisers of the importance of long-lasting professional relations.

In total 43 agencies are participating in the ACC’s Lorem Ipsum Take-Over. Find the tool (and more information) at www.accbelgium.be/loremipsum

We all know Belgians aren’t the most patriotic of all people. That doesn’t mean we as a nation shouldn’t be proud of the Belgian delegation for the Olympics in London 2012. To make sure that we all feel connected with our athletes, the Belgian Olympic Committee wanted Belgians to show their enthousiasm and to cheer their athletes all the way to the podium in London. It is the cheers, the applause that makes athletes to transcend themselves.

To do this, the BOIC and Duval Guillaume Modem created an online platform – www.roadtolondon.be – on which all Belgians are invited to applaud for their favorite athletes. A small effort from each Belgian results in a massive applause from all of us. Because an Olympic effort deserves an Olympic applause. To kick off the campaign we created a TV commercial which is being aired right now.

Or check out www.roadtolondon.be so you can applaud with all of us.

To launch the new Olvarit ingredient range (a Nutricia babyfood brand) we selected 20 babies within the Olvarit client database and organized an exclusive baby-tasting-dinner in the famous Belgian Michelin starred restaurant ‘De Pastorie’.

In 2010, AXA was the first insurance company on the market to launch an iPhone application for car insurance. In 2011, AXA is taking this one step further and has developed an iPhone application for fire insurance. ‘Mobile Service Home’ is a first for the Belgian insurance market. This innovative product also deserves to be launched by a method that displays just as much inventiveness. This is why AXA has developed an i-Mercial. A television spot for viewers to step into, so to speak. `

It all starts with a TV commercial that shows a house. There is no door visible, only a QR code.

Ethias insurance company is always doing what’s right. In this case they are the first to offer an omnium car insurance for every type of car, from brandnew cars to second hand cars. This gives every driver the perfect peace of mind, because it’s nice to know you’re fully protected. Even a total loss cannot stop you anymore. The animation of the tv commercial and the online bannering was done by CC, the advertising cell of 3D production company Creative Conspiracy.

To celebrate Valentine, Brussels Airlines has developed an online game you can only play with two, with 4 hands on 1 keyboard. A real “quatre mains”, as the French say. Brussels Airlines launches this game in 18 European countries and in each country they will look for the perfect couple. The couples with the highest socre win a romantic trip for two. If you want to start your fourplay, get close together and go to http://www.brusselsairlinesgames.com/valentine/

USG People, one of the world’s biggest Outsourcing companies, launched ikki.be. A new portal for freelancers in search of new projects. Our mission was to build awareness among freelancers and make them sign up at ikki.be. We learned that one of freelancers biggest concerns is to get their money in time. Which they usually don’t. But as from now any freelancer will be able to recall the accounts department of their late payment. With a little smile.

Flanders DC and Duval Guillaume open a pop-up museum in Antwerp

SOSidee.be is a brand new website for anyone who wants to realize his business idea. To prove that nearly everything was invented, we opened The House of Inventions. In this charming little house, we labeled each and every object with the inventor and the year it was invented. Please visit the House of Inventions and be inspired…