Archive for the ‘Print’ Category

As part of the sales promotion campaign during the Brussels car show,
Alfa Romeo has converted 50 bus shelters around Belgium into free classified ad hoardings. After all, since a new Alfa Romeo is now so cheap, you’ll want
to be getting rid of your current wheels pretty quick.

More pictures here.

Drinking milk on a daily basis helps you stay fit and flexible. To prove this, we did a stunt during the tv-program “So You Think You Can Dance”.

Consternation, when a 64-year old man appears before the jury. Even more consternation when this 64-year old man does his audition in jump-style. The jury couldn’t believe their eyes. They got on their feet, applauded while Leon showed his moves and were flabbergasted when he ended his audition with a split. (*)

Jurymember Jan Kooijman commented: “I don’t think I’d be able to pull that of when I’m your age”. Exactly what we wanted to hear, because right after the show we revealed that the 64-year old was entered by Milk. With his performance, he proved that if you drink milk when you’re young, you’ll be able to dance like Leon when you’re older.

(*) Please don’t try this without drinking milk first.

Print and online campaign for DUS, Drive Up Safety, Belgium’s most important
youth road safety organization.

More on Flickr.

To emphasize the stability of AXA bank and its interest rates,
we made a house of cards out of 2m2 billboards in the Central Station, Brussels, Belgium.

More on Flickr.

Flemish public transport company De Lijn is constantly increasing its efforts to guarantee an eco-friendly public transport. To emphasize its involvement, De Lijn signed the international charter to support nature. In a new campaign De Lijn shows once again it is taking its green mission seriously.

In order to fullfil its role as the most green means of transport, De Lijn continuously invests in green measures: using 100% green energy, installing particulate filters on its buses, introducing Euro-5 norm diesel engines, … Even on an administrative level it developed a number of projects, like using recycled paper.

The result of this green attitude: when taking the bus or tram, you can reduce your ecological footprint by no less than 50 procent.

Just for once, forget the introduction and promise us to forward the
message. (Child Cry)

Self-love is still the strongest form of love. Animal rights organization GAIA and Duval Guillaume play on this insight in a membership recruitment campaign for GAIA.

They ask you to be kind to animals, because you never know how you will reincarnate. Maybe you might come back as a mouse suffering tests in a laboratory? Or as a baby seal? So you’d better take no chances and become a member of GAIA. Do it in this life.

Continue reading Be kind to animals, because you might end up as one →

Duval Guillaume in New York continues to carve out a voice for Le Pain Quotidien bakeries, with a series of new in-store cards for the US market. Printed on one side are some of the bakery’s most popular recipes. On the other, engaging stories and legends that cover the bakery’s rich traditions, such as their artisanal bread-making process, the origins of its distinctive olive oil, and the centerpiece communal table.

The cards are distributed in all US locations. Other markets worldwide are set to follow.

New work for Le Pain Quotidien is on the way, including a film for prospective and existing employees worldwide, an in-store brochure and other communication materials. Duval Guillaume is also in the process of building the new global Le Pain Quotidien website, which should go online in early summer.

Earlier we showed the print campaign for the Lazer Urbanize fashion helmet. Below you can find the print used for the Lazer Bike Helmets.

Two new print adds for the Lazer Urbanize fashion helmet. If you go down, at least do it with style wearing a Lazer fashion helmet.

“Go down in style.” Day and night version.