Archive for the ‘Print’ Category

TMF Travel organises party trips for 16-24 years olds to top party destinations around Europe. To get some extra attention for their latest promotion, they created a unique wild poster campaign: one normal poster of a guy is surrounded by five close-ups of bikinis… in Push-up style.

Book for five and you go free! Explore a world of fun

To celebrate Valentine, Brussels Airlines has developed an online game you can only play with two, with 4 hands on 1 keyboard. A real “quatre mains”, as the French say. Brussels Airlines launches this game in 18 European countries and in each country they will look for the perfect couple. The couples with the highest socre win a romantic trip for two. If you want to start your fourplay, get close together and go to http://www.brusselsairlinesgames.com/valentine/

Axa is the first insurance company in Belgium to launch an iPhone application. Their iPhone app helps you out when you have a car accident. Such innovative product deserves an equally innovative way to launch it.

As part of the sales promotion campaign during the Brussels car show,
Alfa Romeo has converted 50 bus shelters around Belgium into free classified ad hoardings. After all, since a new Alfa Romeo is now so cheap, you’ll want
to be getting rid of your current wheels pretty quick.

More pictures here.

Drinking milk on a daily basis helps you stay fit and flexible. To prove this, we did a stunt during the tv-program “So You Think You Can Dance�.

Consternation, when a 64-year old man appears before the jury. Even more consternation when this 64-year old man does his audition in jump-style. The jury couldn’t believe their eyes. They got on their feet, applauded while Leon showed his moves and were flabbergasted when he ended his audition with a split. (*)

Jurymember Jan Kooijman commented: “I don’t think I’d be able to pull that of when I’m your age�. Exactly what we wanted to hear, because right after the show we revealed that the 64-year old was entered by Milk. With his performance, he proved that if you drink milk when you’re young, you’ll be able to dance like Leon when you’re older.

(*) Please don’t try this without drinking milk first.

Print and online campaign for DUS, Drive Up Safety, Belgium’s most important
youth road safety organization.

More on Flickr.

To emphasize the stability of AXA bank and its interest rates,
we made a house of cards out of 2m2 billboards in the Central Station, Brussels, Belgium.

More on Flickr.

Flemish public transport company De Lijn is constantly increasing its efforts to guarantee an eco-friendly public transport. To emphasize its involvement, De Lijn signed the international charter to support nature. In a new campaign De Lijn shows once again it is taking its green mission seriously.

In order to fullfil its role as the most green means of transport, De Lijn continuously invests in green measures: using 100% green energy, installing particulate filters on its buses, introducing Euro-5 norm diesel engines, … Even on an administrative level it developed a number of projects, like using recycled paper.

The result of this green attitude: when taking the bus or tram, you can reduce your ecological footprint by no less than 50 procent.

Just for once, forget the introduction and promise us to forward the
message. (Child Cry)

Self-love is still the strongest form of love. Animal rights organization GAIA and Duval Guillaume play on this insight in a membership recruitment campaign for GAIA.

They ask you to be kind to animals, because you never know how you will reincarnate. Maybe you might come back as a mouse suffering tests in a laboratory? Or as a baby seal? So you’d better take no chances and become a member of GAIA. Do it in this life.

Continue reading Be kind to animals, because you might end up as one →