Archive for the ‘News’ Category

During the Mixx awards (the Belgian award show for interactive excellence rewarding the best digital campaigns of the year) Duval Guillaume won 3 out of 7 campaign awards that were handed out. On top Duval Guillaume Antwerp/Modem won the award for ‘most innovative campaign’ and was named ‘agency of the year’.

Here’s the winning work: Gold and most innovative campaign award for ‘Axa brings print ads to life’. Bronze for Ché Men’s Magazine ‘the blow job’ and bronze for Vandaag.be ‘newsreaders’.

Invitation to make a testdrive with the new, ecological Hyundai Santa Fe, with an emission of 169gr. To make the testdrive even more ecological, we included two free bus tickets.

Soon, readers of De Morgen will be able to consult their paper on iPad. They will be able to choose between sticking their head into the paper or their index finger.

So buy your music, films, books and games at Eci.be, Belgium’s fastest media shop! We created a new campaign to highlight just that.

Is it a banner? Is it a race? It’s a bannerrace! MiTomaniacs is a cooperation between Alfa Romeo, Think Media and Clint.be and is the first game that lets Alfa Romeo MiTo fans literally race through their everyday online world. During a non-stop race from site to site, from homepage to homepage, every banner comes to life and lets you discover challenges and tricks along the way. It’s a banner-ride you won’t easily forget.

Oh yes, the best racer will drive away with his very own real Alfa Romeo MiTo!

Start your engines on www.mitomaniacs.be

Axa is the first insurance company in Belgium to launch an iPhone application. Their iPhone app helps you out when you have a car accident. Such innovative product deserves an equally innovative way to launch it.

Our 2nd edition of the Miele Catwalk was a big success. Over 3000 fashion lovers came to see the show on 2 & 3 September 2010 in the prestigieus Tour&Taxis in Brussels. More than 50 models + 30 kids, showed the Winter collections of 14 different Belgian fashion brands & designers : Anne Kurris, Sarah Pacini, Olivier Strelli hommes & femmes, Hampton Bays, Just in Case, Marie Jo, Xandres, Essentiel hommes & femmes, Fabuleux Marcel de Bruxelles, Mlle Jean, Pierre-Antoine Vettorello, Sandrina Fassoli, Christophe Coppens & Tim Van Steenbergen.

Every year De Lijn is looking for the right trigger to convince drivers to go to the city by bus instead of by car. This year they addressed drivers when it hurt most, while they were looking for that unfindable parking space.

With 2 more bronze lions in the categories film and interactive film, we end the week with 3 lions in total. The film lions both go to Telenet, the first for “Evi Naked�, the second for “Extras�, where we show how extras claim to be recognized in the street since the introduction of the sharp image of Telenet Digital tv.

The third bronze was won for a national radio campaign for Bongo giftboxes. In the commercial soap actor Herbert Flack plays the role of himself as an actor you can hire to open your x-mas presents.

Next to this, there were shortlists for De Lijn “nightbusesâ€? in direct, Ché “Blowjobâ€? in media and cyber, Spa “Barfight” in film, MTV “stayingalive.org” and Stallaert “ugliest building” in cyber.

This morning newspaper De Morgen scored a scoop with the first ever live radio commercial. A professional voice-over and a couple of musicians played the commercial live during Ornelis & Rogiers radio show on Q-music. The past days they had been rehearsing to fit their music and message within the assigned 30 seconds. Luckily they were backed-up by the enthusiasm and technical support of radio station Q-music.

This live radio commercial is De Morgen’s original way to announce its “Legendary Live Albums”, a new series of twelve legendary concerts of bands like Nirvana, Coldplay and Deep Purple. Readers of De Morgen can collect the live cd’s as from 26th June.

Normally radio commercials are delivered to the radio station perfectly recorded and mixed, with the correct words, music and jingle. For once the voice-over and musicians performed it live on air. The next days the recording of this live session will be broadcast again during the commercial breaks, including false notes and slips of the tongue.