Archive for the ‘News’ Category

To celebrate Valentine, Brussels Airlines has developed an online game you can only play with two, with 4 hands on 1 keyboard. A real “quatre mains”, as the French say. Brussels Airlines launches this game in 18 European countries and in each country they will look for the perfect couple. The couples with the highest socre win a romantic trip for two. If you want to start your fourplay, get close together and go to http://www.brusselsairlinesgames.com/valentine/

A simple experiment of Quality paper De Morgen to test the oneness of the euro. 1 euro of each member of the European State is put for sale on eBay. May the strongest currency win.

You can bid during the European summit in Brussels this week, this summit will be dominated by the monetary oneness of the Euro.

Bid here on a Euro [bidding has ended]

With a gold and two silver in the Media Category Duval Guillaume did well at this years Eurobest festival. Gold and 1 silver were handed out to AXA bank&insurance for their ‘axa brings print ad to life’ campaign. In Belgium this campaign was already awarded with gold and named ‘innovative campaign of the year’ at the Mixx Awards (Belgian award for creative excellence in Digital). The second silver was for ‘little robin’ and Opvoedingslijn, a parental hotline for out of control kids.

Next to this there were 5 more shortlists for ‘axa brings print ad to life’ in direct, promo&activation, press and media. There was 1 more shortlist ‘little robin’ in outdoor. The other shortlists were: ‘the house of inventions’ for SOSidee in outdoor, ‘Police Ribbon’ for CAW in outdoor, ‘Classified ads’ for Alfa Romeo in outdoor, ‘Sex’ and ‘dance’ for TMFTravel in film, ‘Extras’ for Telenet in film, ‘Euphoric’ for Bongo in radio, ‘First Radio Flyer’ for De Lijn in Radio and ‘The Blow Job’ for Ché Men’s Magazine in Promo&Activation.

In Belgium it is very common to play Secret Santa at Christmas or New Years Eve. The rules are simple: write your name on a piece of paper. Put all the papers in a box. Take one out and discover who you are going to buy a gift for. Fun. But for Belgian mediashop Eci.be we came with a solution that is even more fun: the giftshaker.

This April, there’s a huge poetry event called ‘Nacht van de Poezie’. From eight in the evening to eight in the morning, 50 world famous poets will give it everything they’ve got. To build some buzz around this unique event and to get people in the mood for some rhymes, we created an online contest: book poetry.

USG People, one of the world’s biggest Outsourcing companies, launched ikki.be. A new portal for freelancers in search of new projects. Our mission was to build awareness among freelancers and make them sign up at ikki.be. We learned that one of freelancers biggest concerns is to get their money in time. Which they usually don’t. But as from now any freelancer will be able to recall the accounts department of their late payment. With a little smile.

This personalised DM talks about Trimetal’s online webbuilder which enables painters to build their own website in a few simple steps. At the same time, it invites them to immediately promote the newly created website, as the DM on itself is a sticker with a personalised URL printed on the front. With this sticker pasted on their minivans, painters can advertise their services and work to potential clients while driving to existing clients. 4.500 Belgian painters received this mail piece with their personalised URL sticker.

With the radiocampagne for Bongo Gift Boxes, Duval Guillaume Brussels won silver at this year’s LIA (London International Awards). The commercial features soap and film actor Herbert Flack playing himself as an actor who helps people who cannot act surprised anymore when getting another cliché christmas present. For those who don’t understand Dutch, we have added a backtranslation.

V: Here you are, darling, your Christmas present.

M: Yes, well, I’m sorry, but every year the same gift, I really can’t pretend to be happy with it anymore. So I have hired a professional actor…

HF: Merry Christmas, this is Herbert Flack… I assume this is a bottle of champagne? How would you like me to accept it? Euphoric, neutral, just say it…

M: Eh, euphoric will do fine.

HF: OK…

SFX: Opens gift, music.

HF: Waaaah, a bottle of champagne! Great! Let’s pop that one, shall we! (plop!)

VO: Instead of always the same gift, you’d better give a Bongo.

Jingle

During the Mixx awards (the Belgian award show for interactive excellence rewarding the best digital campaigns of the year) Duval Guillaume won 3 out of 7 campaign awards that were handed out. On top Duval Guillaume Antwerp/Modem won the award for ‘most innovative campaign’ and was named ‘agency of the year’.

Here’s the winning work: Gold and most innovative campaign award for ‘Axa brings print ads to life’. Bronze for Ché Men’s Magazine ‘the blow job’ and bronze for Vandaag.be ‘newsreaders’.

Invitation to make a testdrive with the new, ecological Hyundai Santa Fe, with an emission of 169gr. To make the testdrive even more ecological, we included two free bus tickets.