Archive for the ‘News’ Category

With the GPS iPhone app “Safest Route” , insurance company Ethias wants to offer its clients a safe alternative for the shortest and the fastest route.

The route planner gives an auditive warning everytime you approach a dangerous point on Belgian roads. It can do so, because Ethias is the first to use the official list of dangerous points in Belgium and integrate it in a route planner.

Users also have the ability to add so-called black points themselves. With the “Safest Route” Ethias wants to be there for their clients even before anything happens.

Facebook just launched their new site Facebook Studio. According to the marketing team of Facebook  “it is a site recognizing and rewarding amazing creativity on Facebook”. It will also be a resource for education, questions, and collateral.

Flair “Fashiontag” has the honour to feature on the homepage of this newly launched site. The Fashiontag is a facebook app developed for Belgium’s leading women’s magazine Flair. With the Fashiontag you don’t tag people anymore, you tag their clothes, giving you the chance to find inspiration for your wardrobe.

If you want to know more, you can always contact peter.ampe@duvalguillaume.com or katrien.bottez@duvalguillaume.com.

Women are always looking for inspiration for their wardrobe and most of the time they find this inspiration by looking at other women.

This inspired women’s magazine Flair to develop the Flair Fashiontag. The Flair Fashiontag is a Facebook application: instead of tagging people, you can tag people’s clothes or accessories and ask them where they got them.

All fashiontags are displayed in a Facebook gallery, the best are published in the weekly magazine Flair. This way there is a constant interaction between the facebook application and the magazine itself.

In 2010, AXA was the first insurance company on the market to launch an iPhone application for car insurance. In 2011, AXA is taking this one step further and has developed an iPhone application for fire insurance. ‘Mobile Service Home’ is a first for the Belgian insurance market. This innovative product also deserves to be launched by a method that displays just as much inventiveness. This is why AXA has developed an i-Mercial. A television spot for viewers to step into, so to speak. `

It all starts with a TV commercial that shows a house. There is no door visible, only a QR code.

Ethias insurance company is always doing what’s right. In this case they are the first to offer an omnium car insurance for every type of car, from brandnew cars to second hand cars. This gives every driver the perfect peace of mind, because it’s nice to know you’re fully protected. Even a total loss cannot stop you anymore. The animation of the tv commercial and the online bannering was done by CC, the advertising cell of 3D production company Creative Conspiracy.

For the launch of their respective renovation loan, AXA bank has again come up with an awesome campaign. They have created one of the largest and possibly also one of the most beautiful QR codes in Belgium. They have achieved this by placing thousands of different colours of tins of paint to form a gigantic QR code. Anyone who scans in the code will immediately be transferred to the AXA mobile site where they can immediately find out the exact details of what the triple benefits of their renovation loan entail.

In September 1995 we met in Kinsale. County Cork.

André had just resigned from TBWA and came to visit Guillaume who had left Y&R half a year earlier and was in the jury of the Irish Advertising Festival. André had this idea about a new agency and wanted to talk about it right here:

Two months later we sat in the piano bar on top of the Park Hyatt in Tokyo, which you may know from Sofia Copolla’s “Lost in Translation”.
Very recommended if you want to dream about a new venture. Good jazz music too, though the piano player in the movie looks a lot better than the real one.

We both had our own ideas about the future of the business and what a new agency should look like. We talked and talked to each other for months. And when that didn’t work, we tried out a whole new concept: we started listening to one another. That seemed to work better and after our wives Nadine and Kris gave their blessing, we opened for business on 19 February 1996 on the Boulevard Souverain in Brussels, right here in this beautiful house.

Today Duval Guillaume is what André and Guillaume had agreed it would become: An environment where talented advertising people and advertisers with creative ambitions could meet, motivate and inspire each other. In 2009 Campaign did a great article about that.

It has always been a great place to be for all those who want to make a difference. And looking at the new generation, it will be for at least another fifteen years.

Andre & Guillaume

After 249 days Belgium is still without a government. No less than 6 mediators have abandoned and returned their formation assignment to our Belgian King, Albert ll.

Cup-a-Soup is all about lightening the load. So, together we created a support page to encourage the King with a heartfelt message. Cup-a-Soup, a Cup & Hup.

Support the Belgian King in Dutch: facebook.com/hupgroep
Support the Belgian King in French: facebook.com/groupehop

From now on interactive agency The Parking Lot and our Brussels agency will work under one roof. The Parking Lot will keep its own name and own clients, but it will work exclusively for Duval  Guillaume Brussels as an advertising agency. Evan Van Lissum from The Parking Lot about the collaboration : “I have the feeling ideas and technology will meet eachother swiftly, I’m very eager to see the first results.” For Duval Guillaume the input of The Parking Lot fits perfectly in the philosophy of the agency, namely bringing together the best talents for our clients.

Management The Parking Lot

Last Friday Geoffrey Hantson – creative director of Duval Guillaume Antwerp/Modem – was unanimously elected ‘creative of the year’ by the Merit Awards jury (consisting of the editorial staff of Media Marketing and members of ACC). Champaign!

Read the full article in Dutch / French.