Archive for the ‘Media’ Category

’29 differences that really make a difference, only at Center Parcs’ is the theme of the new Center Parcs campaign. Aim is to emphasize the uniqueness of Center Parcs. To do that every TV commercial stresses one difference, it points out one item that can only be found at Center Parcs.

“Neigbour” highlights the huge windows and still 100% privacy. While “Clumsy couple” highlights the fact that children are always safe, even in the superfast Wild Water Rapid River. The campaign will be aired in The Netherlands and Flanders (Belgium). Here are both commercials:

Discover all the differences at www.centerparcs.be/29verschillen

At this years edition of the Eurobest advertising Festival in Lisbon Duval Guillaume Modem turned 9 shortlists into magic: 9 awards. The biggest ‘bad boy’ winner was Carlsberg ‘bikers’ that totalled 1 gold, 3 silver and 3 bronze awards, resulting in one of Belgiums most awarded campaigns at this edition of Eurobest. In the Media category there was also a Bronze reward for Axa ‘interactive tv-ad’ and Carlsberg’s ‘probably the best ad’. Needless to say that we are kinda happy. Muito Obrigado!

We all know Belgians aren’t the most patriotic of all people. That doesn’t mean we as a nation shouldn’t be proud of the Belgian delegation for the Olympics in London 2012. To make sure that we all feel connected with our athletes, the Belgian Olympic Committee wanted Belgians to show their enthousiasm and to cheer their athletes all the way to the podium in London. It is the cheers, the applause that makes athletes to transcend themselves.

To do this, the BOIC and Duval Guillaume Modem created an online platform – www.roadtolondon.be – on which all Belgians are invited to applaud for their favorite athletes. A small effort from each Belgian results in a massive applause from all of us. Because an Olympic effort deserves an Olympic applause. To kick off the campaign we created a TV commercial which is being aired right now.

Or check out www.roadtolondon.be so you can applaud with all of us.

In 2010, AXA was the first insurance company on the market to launch an iPhone application for car insurance. In 2011, AXA is taking this one step further and has developed an iPhone application for fire insurance. ‘Mobile Service Home’ is a first for the Belgian insurance market. This innovative product also deserves to be launched by a method that displays just as much inventiveness. This is why AXA has developed an i-Mercial. A television spot for viewers to step into, so to speak. `

It all starts with a TV commercial that shows a house. There is no door visible, only a QR code.

A magazine ad that allows you to open a bottle of probably the best beer in the world. Check it out for yourself.

With the radiocampagne for Bongo Gift Boxes, Duval Guillaume Brussels won silver at this year’s LIA (London International Awards). The commercial features soap and film actor Herbert Flack playing himself as an actor who helps people who cannot act surprised anymore when getting another cliché christmas present. For those who don’t understand Dutch, we have added a backtranslation.

V: Here you are, darling, your Christmas present.

M: Yes, well, I’m sorry, but every year the same gift, I really can’t pretend to be happy with it anymore. So I have hired a professional actor…

HF: Merry Christmas, this is Herbert Flack… I assume this is a bottle of champagne? How would you like me to accept it? Euphoric, neutral, just say it…

M: Eh, euphoric will do fine.

HF: OK…

SFX: Opens gift, music.

HF: Waaaah, a bottle of champagne! Great! Let’s pop that one, shall we! (plop!)

VO: Instead of always the same gift, you’d better give a Bongo.

Jingle

For Solvay (www.solvay.com), an acclaimed international industrial Group active in Chemistry, the corporate communication division of Duval Guillaume came up with a pretty idea for promoting one of Solvay’s main partner projects: ‘Solar Impulse’ ( www.solarimpulse.com).
In a world depending on fossil energies, the Solar Impulse project is a paradox, almost a provocation: it aims to have an airplane take off and fly autonomously, day and night, propelled uniquely by solar energy, right round the world without fuel or pollution. An unachievable goal without pushing back the current technological limits in all fields…
Another example on how innovation should touch all of our ‘flying’ hearts.

As part of the sales promotion campaign during the Brussels car show,
Alfa Romeo has converted 50 bus shelters around Belgium into free classified ad hoardings. After all, since a new Alfa Romeo is now so cheap, you’ll want
to be getting rid of your current wheels pretty quick.

More pictures here.

As part of a sales promotion campaign this ambient stunt in Belgium’s
busiest shopping places illustrates just how easy it is to buy an Alfa Romeo
Mito when the price is incredibly reduced. The headline reads ‘Your chance
to own an Alfa Romeo’ and invites people to discover all the reduced prices
at Alfaromeo.be.

More pictures here.

In Belgium it is obligatory to give VAT receipts with the bills in restaurants. Bus Company De Lijn is the first to use these VAT receipts as an advertising medium. On each receipt we added a message, inviting people to think about their choice of transport. If they consider taking the night bus, they don’t have to worry about ordering that extra drink.

. The branded VAT receipts will be distributed by 50 restaurants in 5 major cities. Later on another 30 restaurants will be added to this list.