Archive for the ‘Duval Guillaume’ Category

Young women don’t drink enough Milk, although they all know the risk of getting osteoporosis at a later age. How can we reach these young women? We address them at a moment they are sensitive for messages about their health: right after they have given birth.

Staying in shape is about healthy food, but also about getting enough exercise. Milk wanted to help with them both, so we developed Milk MamaMoves, a fitness program all young mums can do using their baby as fitness weight. Now they can get in shape, without losing quality time with their newborn baby. Because the baby gains weight daily, the exercises will get harder every day. Milk MamaMoves is developed with FitClass and comprises 27 exercises that can be viewed online on www.drinkmelk.be or ordered on DVD for free. You can also order a baby bodysuit with the weight of your baby printed on it.

At the Belgian CCB awards Duval Guillaume was called on stage 21 times. Awards were won in all categories and for all major clients.

CCB Awards for AXA iAd (Photo by Dimitri Mundorff)

Here’s the list of winning work: Gold and silver for AXA “i-ad”, for USG People ‘the crying invoice’ and for Opvoedingslijn (hotline for out of control kids) ‘little Robin’. Silver went to De Lijn ‘nieuwjaarsbadge’. Bronze for De Lijn ‘garagestickers’, Melk ‘twister’, Reborn to be alive ‘N-Korea’, De Morgen ‘biografieën’, De Morgen ‘live radio commercial’, Nacht van de poëzie ‘book poetry’, Alfa romeo ‘MitoManiacs’ and SOS idee ‘house of inventions’.

This overall result got Duval Guillaume Antwerp/Modem on the second place in the Agency of the year ranking; Duval Guillaume Brussels got ranked seventh.

“New York Streetnames”, a fundraising idea for the homeless of New York, has been entered for the Cannes Lions Good Work Competition, a new category awarding proactive ideas for Non Profit Organisations. Best entries will be selected by a professional jury and will get a chance to be presented to the chosen organisation.

There is a good reason why the streets in New York City have no name. It gives us the opportunity to turn New York from the city where the streets have no name and the homeless have no future, into the city where the streets have a name and the homeless have a future. Famous people, brands and organisations will get the opportunity to name a New York Street after them. In an ideal world the city of New York would concede in posting those streetnames for a year. In an even more ideal world enough money will be raised to do something fundamental for the homeless and poor in New York.

With the GPS iPhone app “Safest Route” , insurance company Ethias wants to offer its clients a safe alternative for the shortest and the fastest route.

The route planner gives an auditive warning everytime you approach a dangerous point on Belgian roads. It can do so, because Ethias is the first to use the official list of dangerous points in Belgium and integrate it in a route planner.

Users also have the ability to add so-called black points themselves. With the “Safest Route” Ethias wants to be there for their clients even before anything happens.

Young parents all over Belgium rely on Nutricia babyfoods every day. And now, Nutricia has found a way to support mums even before their baby is born – with Baby Connection: a unique iPhone app that helps gets the dad more involved in the pregnancy.

Baby Connection works best when you use it as a couple. There’s a mum version and a dad version – and everything each parent adds is automatically synced with their partners’ phone. The app can even transform two iPhones into one big screen.

Have a look at the demo to see how it works:

To launch Baby Connection, we came up with a campaign that’s as unique as the app itself. Have a look at what we did here:

Women are always looking for inspiration for their wardrobe and most of the time they find this inspiration by looking at other women.

This inspired women’s magazine Flair to develop the Flair Fashiontag. The Flair Fashiontag is a Facebook application: instead of tagging people, you can tag people’s clothes or accessories and ask them where they got them.

All fashiontags are displayed in a Facebook gallery, the best are published in the weekly magazine Flair. This way there is a constant interaction between the facebook application and the magazine itself.

In 2010, AXA was the first insurance company on the market to launch an iPhone application for car insurance. In 2011, AXA is taking this one step further and has developed an iPhone application for fire insurance. ‘Mobile Service Home’ is a first for the Belgian insurance market. This innovative product also deserves to be launched by a method that displays just as much inventiveness. This is why AXA has developed an i-Mercial. A television spot for viewers to step into, so to speak. `

It all starts with a TV commercial that shows a house. There is no door visible, only a QR code.

Ethias insurance company is always doing what’s right. In this case they are the first to offer an omnium car insurance for every type of car, from brandnew cars to second hand cars. This gives every driver the perfect peace of mind, because it’s nice to know you’re fully protected. Even a total loss cannot stop you anymore. The animation of the tv commercial and the online bannering was done by CC, the advertising cell of 3D production company Creative Conspiracy.

TMF Travel organises party trips for 16-24 years olds to top party destinations around Europe. To get some extra attention for their latest promotion, they created a unique wild poster campaign: one normal poster of a guy is surrounded by five close-ups of bikinis… in Push-up style.

Book for five and you go free! Explore a world of fun

For the launch of their respective renovation loan, AXA bank has again come up with an awesome campaign. They have created one of the largest and possibly also one of the most beautiful QR codes in Belgium. They have achieved this by placing thousands of different colours of tins of paint to form a gigantic QR code. Anyone who scans in the code will immediately be transferred to the AXA mobile site where they can immediately find out the exact details of what the triple benefits of their renovation loan entail.