Archive for the ‘Duval Guillaume’ Category

Print and online campaign for DUS, Drive Up Safety, Belgium’s most important
youth road safety organization.

More on Flickr.

On the 19th of February 1996, today exactly 13 years ago, André Duval and Guillaume Van der Stighelen, signed the birth of Duval Guillaume. We wanted to share our first ad “little pony”, for the Belgian newspaper De Tijd. It was a reaction to the banning of the famous “horses” poster by Benetton, to promote creativity in advertising.

Little Pony

Benetton horses poster

And here’s another ad from the drawer, our agency opening ad:

In Belgium you can only become a donor if you first sign an official document. Since few people are aware of this, Re-born launched a national newspaper campaign in order to make it known to the population.
The two ads generated a lot of traffic to the site and prompted more than a hundred people to register themselves as an organ donor. For both pictures professional dancers where cast, so nobody got hurt during the shooting.

Communications agency puts strong leverage on interactive competence.

Advertising and communications group Duval Guillaume announces the integration of Atomik in the group’s activities. Atomik is a strong growing expert in interactive brand experiences. The strategic integration enables Duval Guillaume to strengthen its expertise and manpower in the field of interactive strategy, creation and production. Moreover, it underlines the group’s ambition to play a leading part in the online communication market and allows it to further focus on a central role of interaction in integrated communication plans.

Duval Guillaume always builds its campaigns based on a central brand idea. The integration of Atomik will allow us to strengthen the role of interactivity within this approach and synchronize it within strategy, creation and production. Duval Guillaume’s international growth and development will be accelerated in the future building on the digital revolution in the industry. Atomik is a vital part in that strategy.

Says André Duval, CEO of Duval Guillaume.

Animal rights organization GAIA has launched its Year End campaign against foie gras. This time, GAIA asks everyone to replace the foie gras with Faux Gras de GAIA. This vegetarian alternative is festive too, but shows greater respect for animals.

The product is on sale while stocks last, at Bio Shop and Origin’O. On www.fauxgras.be people can find all points of sale. The site also offers inspiration for a festive dinner without foie gras, and a list of restaurants that don’t serve foie gras.

The product launch is accompanied by point of sale material, newspaper ads, radio commercials and a tasting tour in various Belgian cities.

Think twice before you buy your x-mas presents, because people always see you as the present you give them. This insight lead to a new nationwide billboard campaign for Bongo gift boxes, the best possible present since it is always a personal present.

Continue reading Give a Bongo gift box →

In the new edition of The Gunn Report, Duval Guillaume is ranked 27th in the list of the world’s most awarded agencies. In this world ranking, which can be compared with the ATP in tennis, Duval Guillaume is in the good company of Wieden+Kennedy Portland and 180 Amsterdam. Duval Guillaume is the only Belgian agency in the top 50.

“A Blind Call” in top 10 most awarded campaigns worldwide

The good ranking is largely the success of the campaign “A Blind Call” for the League of the Blind. Among other festivals, it was awarded at the three biggest award shows. It received a golden pencil at The One Show, a gold lion in Cannes, topping with a Grand Clio.

This got “A Blind Call” on the 7th place of most awarded campaigns in “All Gunns Blazing”, a category especially made for innovative ideas and campaigns. It’s in the nice company of “HBO Voyeur” by BBDO New York and “Whopper freakout” by Crispin Porter+Bogusky. The campaign “A Blind Call” is described as being “intelligent and directly inspired by real life.”

Flemish public transport company De Lijn is constantly increasing its efforts to guarantee an eco-friendly public transport. To emphasize its involvement, De Lijn signed the international charter to support nature. In a new campaign De Lijn shows once again it is taking its green mission seriously.

In order to fullfil its role as the most green means of transport, De Lijn continuously invests in green measures: using 100% green energy, installing particulate filters on its buses, introducing Euro-5 norm diesel engines, … Even on an administrative level it developed a number of projects, like using recycled paper.

The result of this green attitude: when taking the bus or tram, you can reduce your ecological footprint by no less than 50 procent.

What do kitchen roll, industrial equipment and being dead have in common?
Not much. Except they’ve all had award-winning work made for them by Duval
Guillaume. The Eurobest jury gave Reborn to be Alive Bronze in Print, and
handed Scottex and Komatsu Bronze and Gold respectively in Direct. In
total, we were nominated 14 times for 11 different clients (the three above,
plus Axa, Dexia, Flair, Green Belgium, Lazer Helmets, Mediamarkt, Nikon and
Sporza). No other Belgian agency managed to get work recognised for so many
different clients.

Komatsu

Continue reading Eurobest: Komatsu, Scottex & Reborn to be alive win →

Great news from New York: Duval Guillaume has won three awards in this year’s Advertising Awards at the New York Festivals: Gold for the Bazooka ‘Airbag’ ad, Silver for the TV commercial ‘Dad’ for the League of the Blind, and Bronze for ‘Never trust a Man’, a TV commercial we made for Mercator.

The New York Festivals is one of the major advertising awards and was organized for the 51st time this year. It received entries from over 70 countries that were judged by a Grand Jury consisting of no less than 246 creative directors from 48 countries.

Continue reading Gold, Silver & Bronze at the New York Festivals →