Archive for the ‘Duval Guillaume’ Category

Duval Guillaume has made the new web worldwide commercial for TABASCO, the American icon brand from Louisiana.
The new commercial, called “streaker”, follows the humorous approach introduced by the brand with the famous ‘Mosquito’-spot that was first shown during the Super Bowl in 1997. The message underlines the TABASCO® brand’s fiery character, as well as its uniqueness in combining spiciness with flavor.

The commercial opens on a naked man face down on the gras during a soccer game with a bunch of policemen on top of him. In the subsequent images, the commercial is turned backwards and we see how the streaker runs in reverse out of the stadion, gets on his clothes again and finally ends up in an Italian restaurant where he generously puts TABASCO® Brand Pepper Sauce on his pizza. The commercial was directed by the international director Manu Coeman from the production house Latcho Drom.

At this years edition of the RMB Cyberlions award, Komatsu received the Gold medal in the category ‘Viral Advertising’ with the ‘Xtreme precision’-emailing.
Check it out:

In a new TV-commercial, Spa&Fruit wants to position itself more then ever as a low calorie soft drink. Spa&Fruit can rightfully make this claim, because it has a unique combination of natural Spa mineral water and fruit juice.

In the commercial, directed by Henry Littlechild, we see a woman who doesn’t succeed in killing a spider. Every time she steps on the spider, the spider just walks on like nothing has happened. What’s more, the spider even manages to walk on when the woman’s foot is on his back. On this image the pay-off appears: Spa&Fruit, your lightweight lemonade.

Print and online campaign for DUS, Drive Up Safety, Belgium’s most important
youth road safety organization.

More on Flickr.

On the 19th of February 1996, today exactly 13 years ago, André Duval and Guillaume Van der Stighelen, signed the birth of Duval Guillaume. We wanted to share our first ad “little pony”, for the Belgian newspaper De Tijd. It was a reaction to the banning of the famous “horses” poster by Benetton, to promote creativity in advertising.

Little Pony

Benetton horses poster

And here’s another ad from the drawer, our agency opening ad:

In Belgium you can only become a donor if you first sign an official document. Since few people are aware of this, Re-born launched a national newspaper campaign in order to make it known to the population.
The two ads generated a lot of traffic to the site and prompted more than a hundred people to register themselves as an organ donor. For both pictures professional dancers where cast, so nobody got hurt during the shooting.

Communications agency puts strong leverage on interactive competence.

Advertising and communications group Duval Guillaume announces the integration of Atomik in the group’s activities. Atomik is a strong growing expert in interactive brand experiences. The strategic integration enables Duval Guillaume to strengthen its expertise and manpower in the field of interactive strategy, creation and production. Moreover, it underlines the group’s ambition to play a leading part in the online communication market and allows it to further focus on a central role of interaction in integrated communication plans.

Duval Guillaume always builds its campaigns based on a central brand idea. The integration of Atomik will allow us to strengthen the role of interactivity within this approach and synchronize it within strategy, creation and production. Duval Guillaume’s international growth and development will be accelerated in the future building on the digital revolution in the industry. Atomik is a vital part in that strategy.

Says André Duval, CEO of Duval Guillaume.

Animal rights organization GAIA has launched its Year End campaign against foie gras. This time, GAIA asks everyone to replace the foie gras with Faux Gras de GAIA. This vegetarian alternative is festive too, but shows greater respect for animals.

The product is on sale while stocks last, at Bio Shop and Origin’O. On www.fauxgras.be people can find all points of sale. The site also offers inspiration for a festive dinner without foie gras, and a list of restaurants that don’t serve foie gras.

The product launch is accompanied by point of sale material, newspaper ads, radio commercials and a tasting tour in various Belgian cities.

Think twice before you buy your x-mas presents, because people always see you as the present you give them. This insight lead to a new nationwide billboard campaign for Bongo gift boxes, the best possible present since it is always a personal present.

Continue reading Give a Bongo gift box →

In the new edition of The Gunn Report, Duval Guillaume is ranked 27th in the list of the world’s most awarded agencies. In this world ranking, which can be compared with the ATP in tennis, Duval Guillaume is in the good company of Wieden+Kennedy Portland and 180 Amsterdam. Duval Guillaume is the only Belgian agency in the top 50.

“A Blind Call” in top 10 most awarded campaigns worldwide

The good ranking is largely the success of the campaign “A Blind Call” for the League of the Blind. Among other festivals, it was awarded at the three biggest award shows. It received a golden pencil at The One Show, a gold lion in Cannes, topping with a Grand Clio.

This got “A Blind Call” on the 7th place of most awarded campaigns in “All Gunns Blazing”, a category especially made for innovative ideas and campaigns. It’s in the nice company of “HBO Voyeur” by BBDO New York and “Whopper freakout” by Crispin Porter+Bogusky. The campaign “A Blind Call” is described as being “intelligent and directly inspired by real life.”