Archive for the ‘Duval Guillaume’ Category

With 2 more bronze lions in the categories film and interactive film, we end the week with 3 lions in total. The film lions both go to Telenet, the first for “Evi Naked”, the second for “Extras”, where we show how extras claim to be recognized in the street since the introduction of the sharp image of Telenet Digital tv.

The third bronze was won for a national radio campaign for Bongo giftboxes. In the commercial soap actor Herbert Flack plays the role of himself as an actor you can hire to open your x-mas presents.

Next to this, there were shortlists for De Lijn “nightbuses” in direct, Ché “Blowjob” in media and cyber, Spa “Barfight” in film, MTV “stayingalive.org” and Stallaert “ugliest building” in cyber.

This morning newspaper De Morgen scored a scoop with the first ever live radio commercial. A professional voice-over and a couple of musicians played the commercial live during Ornelis & Rogiers radio show on Q-music. The past days they had been rehearsing to fit their music and message within the assigned 30 seconds. Luckily they were backed-up by the enthusiasm and technical support of radio station Q-music.

This live radio commercial is De Morgen’s original way to announce its “Legendary Live Albums”, a new series of twelve legendary concerts of bands like Nirvana, Coldplay and Deep Purple. Readers of De Morgen can collect the live cd’s as from 26th June.

Normally radio commercials are delivered to the radio station perfectly recorded and mixed, with the correct words, music and jingle. For once the voice-over and musicians performed it live on air. The next days the recording of this live session will be broadcast again during the commercial breaks, including false notes and slips of the tongue.

From now on, readers of De Morgen can express their opinion in the completely restyled opinion page “De Gedachte”. No need to demonstrate in the street anymore if you don’t agree with something.

During the Belgian advertising awards (CCB awards), Duval Guillaume was called on stage 19 times. Awards were won in almost all categories for almost all major clients. The annual gala took place in the casino of Knokke and on the adjacent beach, giving the ceremony a playful reference to the advertising festival of Cannes.

Here is the list with winning work : Gold for Brussels Airlines “Crisis”, Vlam Milk “freestylers and jumpers”, Vlam Milk “Leon” in innovative and best use of tv and GAIA “menu 1 and menu 2”. Silver for De Lijn “resto tickets”, Spa Barissart “Barfight”, Stallaert “The ugliest Building of Belgium” and Douwe Egberts “Fokkie in the dictionary”. Bronze for Telenet “Evi Naked”, Bongo “Herbert Flack does radio”, AXA “windowcleaner” and AXA “poles”.

This overall result got Duval Guillaume Brussels on the second place in the ranking of Agency of the year, Duval Guillaume Antwerp got ranked fifth.

We all know milk keeps you flexible. To stress this benefit, the Flemish Milkboard (VLAM Melk) developed its own version of the world famous Twister game. Everyone can order his version of the “Melktwister” on www.drinkmelk.be. Don’t forget to drink milk before you start playing.

To promote the fact that mtv.be is the best place to discover new music we created this spot to show how new trends are – euh – formed.

So waste your money, but get your calls and texts for free with TMF Mobile.

A call for change in digital marketing

Antwerp/Brussels, April 27th, 2010 - Duval Guillaume today announced the launch of Duval Guillaume Modem, the agency’s new interactive expert unit. Duval Guillaume Modem will be dedicated to creating and managing interactive brand experiences and relationships, through an innovative relationship platform approach.

Giving advertisers more value for money

“The demand for digital solutions that create value is growing rapidly”, says Klaus Lommatzsch, CEO Duval Guillaume. “Creating Duval Guillaume Modem allows us to offer our clients a powerful solution to integrate the digital offering in such a way that it contributes to their overall business success. Powered by our interactive know-how and relevant creative excellence made by Duval Guillaume, Duval Guillaume Modem has the scope to set a new kind of connected agency.”

Johan Van Mol, Managing Partner Duval Guillaume Modem adds: “Today, a lot of energy and money is lost in campaign-based ad hoc marketing. Duval Guillaume Modem calls for a change. We believe that brands can only establish value-creating relationships with customers through progressive relationship platforms that continuously improve based on market and consumer insights, stakeholder interaction and metrics. We are convinced that well-managed relationship platforms have the ability to become true assets to a brand.”

Progressive Relationship Platform®

Progressive Relationship Platforms® are a new dynamic way of looking at how brands connect with their stakeholders in a digital world. In essence, a Progressive Relationship Platform® is composed of a strong brand idea and an effective digital architecture that supports and carries the idea and the brand. A Progressive Relationship Platform® is a true asset to a brand, because it grows and becomes stronger over time. Platforms connect people and brands by means of conversations, entertainment and information.

Progressive Relationship Platforms® also need intelligent strategies to be effective in connecting the brand to its customers and allowing for a continuous feed of the platform. Today, consumers use fragmented media, control the conversation and have more impact on a brand. A one-way connection strategy is no longer relevant.

Duval Guillaume Modem, part of Duval Guillaume

Duval Guillaume Modem is an expert unit of Duval Guillaume next to the other units Duval Guillaume Antwerp (through-the-line advertising) and Duval Guillaume Brussels (through-the-line advertising), Duval Guillaume Dialog (CRM, direct marketing and brand activation) and Duval Guillaume Corporate (corporate branding, employer branding, reputation management and PR, publishing). Duval Guillaume Modem is headed by Johan Van Mol (Managing Partner), Lansen Walraet (Creative Director) for the Antwerp office and Kris Hoet (Head of Digital Strategy) and Peter Ampe and Katrien Bottez (Creative Directors) for the Brussels office.

Duval Guillaume Modem will also represent the international Modem network in Belgium. Modem is the worldwide digital experience agency network of Publicis Worldwide, active in 40 countries and counting 2500 employees.

Other magazines might blow out some candles when celebrating their birthday. But when Ché – Belgiums favourite Men’s Magazine – celebrates it’s 10th anniversary they allow everybody to blow something much more interesting: skirts!

Try it.

In Belgium we have a good habit of eating something sweet with our coffee. Preferably a Lotus caramelised biscuit.

Lotus Bakeries now has the ambition of turning this Belgian habit into a worldwide way of drinking coffee. They start the new international campaign during the world expo in Shangai, showing coffee and Lotus as a perfect match. In their homecountry, Lotus Bakeries already started a nationwide tv-campaign reminding everyone it’s best to have a lotus caramelised biscuit (speculoos) when you’re drinking your coffee.