Archive for the ‘Duval Guillaume’ Category

To promote a new series of world biographies of De Morgen newspaper, we created facebook profiles of famous people. Through the facebook status we spread quotes and photo’s featured in the biographies. We also announced the release date of each book and triggered discussions by commenting on things happening in the world. If you became a facebook friend of Nicolas Sarkozy or Fidel Castro, you could learn to know them a bit. But only by getting the biography you learned to know them really well.

As part of the sales promotion campaign during the Brussels car show,
Alfa Romeo has converted 50 bus shelters around Belgium into free classified ad hoardings. After all, since a new Alfa Romeo is now so cheap, you’ll want
to be getting rid of your current wheels pretty quick.

More pictures here.

As part of a sales promotion campaign this ambient stunt in Belgium’s
busiest shopping places illustrates just how easy it is to buy an Alfa Romeo
Mito when the price is incredibly reduced. The headline reads ‘Your chance
to own an Alfa Romeo’ and invites people to discover all the reduced prices
at Alfaromeo.be.

More pictures here.

Every two years in january, hundreds of car salesmen gather together in Brussels at the ‘Brussels Auto & Moto salon’ with the aim of selling as many cars as they can. So a huge amount is spent on advertising. Or rather, it’s spent on media. But Alfa Romeo, as a non-conformist brand, briefed us to do something different for their 147 model. But just like the others, the only thing we could talk about was price. Their exact words were ‘we can’t go any lower’. We took that literally.

Antwerp, November 19, 2009 – As it celebrates its 25th anniversary, Exact, the international and Euronext quoted business software solutions provider, has unveiled a new brand strategy as well as a new visual identity. Rooted in Exact’s entrepreneurial mindset towards doing business, the brand strategy centers around providing freedom and control to the entrepreneurial world. For this strategic brand exercise, Exact turned to Duval Guillaume Corporate, a division of Duval Guillaume that specializes in branding and corporate communication.

Continue reading Duval Guillaume Develops New Brand Identity for Exact →

To coincide with National Architecture day Belgium’s biggest demolition company STALLAERT is giving the public the chance to vote for Belgium’s ugliest building. STALLAERT will offer the owner of the winning construction to knock his building down. To cast your vote, visit www.hetlelijkstegebouw.be or www.lebatimentlepluslaid.be, before November 6.

Brussels/New York, 21 September 2009 - Financial transaction services
provider Euroclear was awarded two Grand Awards for its 2008 annual
report at the ARC Awards ceremony held in New York on 17 September.
The company achieved the highest accolades in two categories: “Best of
International” and “Best Cover Design”. The ARC Awards Competition is
considered the most highly respected and prestigious competition in the
industry.

The annual report entitled “Challenges can make you stronger” was
written and edited by Euroclear, and conceived and designed by leading
communication agency Duval Guillaume.

Duval Guillaume has made the new web worldwide commercial for TABASCO, the American icon brand from Louisiana.
The new commercial, called “streaker”, follows the humorous approach introduced by the brand with the famous ‘Mosquito’-spot that was first shown during the Super Bowl in 1997. The message underlines the TABASCO® brand’s fiery character, as well as its uniqueness in combining spiciness with flavor.

The commercial opens on a naked man face down on the gras during a soccer game with a bunch of policemen on top of him. In the subsequent images, the commercial is turned backwards and we see how the streaker runs in reverse out of the stadion, gets on his clothes again and finally ends up in an Italian restaurant where he generously puts TABASCO® Brand Pepper Sauce on his pizza. The commercial was directed by the international director Manu Coeman from the production house Latcho Drom.

At this years edition of the RMB Cyberlions award, Komatsu received the Gold medal in the category ‘Viral Advertising’ with the ‘Xtreme precision’-emailing.
Check it out:

In a new TV-commercial, Spa&Fruit wants to position itself more then ever as a low calorie soft drink. Spa&Fruit can rightfully make this claim, because it has a unique combination of natural Spa mineral water and fruit juice.

In the commercial, directed by Henry Littlechild, we see a woman who doesn’t succeed in killing a spider. Every time she steps on the spider, the spider just walks on like nothing has happened. What’s more, the spider even manages to walk on when the woman’s foot is on his back. On this image the pay-off appears: Spa&Fruit, your lightweight lemonade.