Don’t tag people, tag their clothes
Women are always looking for inspiration for their wardrobe and most of the time they find this inspiration by looking at other women.
This inspired women’s magazine Flair to develop the Flair Fashiontag. The Flair Fashiontag is a Facebook application: instead of tagging people, you can tag people’s clothes or accessories and ask them where they got them.
All fashiontags are displayed in a Facebook gallery, the best are published in the weekly magazine Flair. This way there is a constant interaction between the facebook application and the magazine itself.
| Duval Guillaume, Campaign, Clients, Duval Guillaume, News | 3 comments |
AXA makes tv ad you can step into
In 2010, AXA was the first insurance company on the market to launch an iPhone application for car insurance. In 2011, AXA is taking this one step further and has developed an iPhone application for fire insurance. ‘Mobile Service Home’ is a first for the Belgian insurance market. This innovative product also deserves to be launched by a method that displays just as much inventiveness. This is why AXA has developed an i-Mercial. A television spot for viewers to step into, so to speak. `
It all starts with a TV commercial that shows a house. There is no door visible, only a QR code.
| Duval Guillaume Antwerp, Campaign, Clients, Duval Guillaume, Media, News, video | 1 comment |
Don’t let a total loss stop you
Ethias insurance company is always doing what’s right. In this case they are the first to offer an omnium car insurance for every type of car, from brandnew cars to second hand cars. This gives every driver the perfect peace of mind, because it’s nice to know you’re fully protected. Even a total loss cannot stop you anymore. The animation of the tv commercial and the online bannering was done by CC, the advertising cell of 3D production company Creative Conspiracy.
| Duval Guillaume Brussels, Campaign, Clients, Duval Guillaume, News, video | 1 comment |
The TMF Party Travel Push-Up Posters
TMF Travel organises party trips for 16-24 years olds to top party destinations around Europe. To get some extra attention for their latest promotion, they created a unique wild poster campaign: one normal poster of a guy is surrounded by five close-ups of bikinis… in Push-up style.
Book for five and you go free! Explore a world of fun
| Duval Guillaume Antwerp, Campaign, Clients, Duval Guillaume, Print | 1 comment |
AXA Bank creates giant QR Code from thousands of paint pots
For the launch of their respective renovation loan, AXA bank has again come up with an awesome campaign. They have created one of the largest and possibly also one of the most beautiful QR codes in Belgium. They have achieved this by placing thousands of different colours of tins of paint to form a gigantic QR code. Anyone who scans in the code will immediately be transferred to the AXA mobile site where they can immediately find out the exact details of what the triple benefits of their renovation loan entail.
| Duval Guillaume Antwerp, Campaign, Clients, Duval Guillaume, News | 1 comment |
Allez Albert, courage!
After 249 days Belgium is still without a government. No less than 6 mediators have abandoned and returned their formation assignment to our Belgian King, Albert ll.
Cup-a-Soup is all about lightening the load. So, together we created a support page to encourage the King with a heartfelt message. Cup-a-Soup, a Cup & Hup.
Support the Belgian King in Dutch: facebook.com/hupgroep
Support the Belgian King in French: facebook.com/groupehop
| Duval Guillaume Brussels, Campaign, Clients, Duval Guillaume, News | No comments yet |
Start Valentine with a fourplay
To celebrate Valentine, Brussels Airlines has developed an online game you can only play with two, with 4 hands on 1 keyboard. A real “quatre mains”, as the French say. Brussels Airlines launches this game in 18 European countries and in each country they will look for the perfect couple. The couples with the highest socre win a romantic trip for two. If you want to start your fourplay, get close together and go to http://www.brusselsairlinesgames.com/valentine/
| Duval Guillaume Brussels, Campaign, Clients, Duval Guillaume, News, Print, Radio, video | 1 comment |
Probably the best ad in the world
A magazine ad that allows you to open a bottle of probably the best beer in the world. Check it out for yourself.
| Duval Guillaume Antwerp, Campaign, Clients, Duval Guillaume, Media, Press | 1 comment |
Alfa Romeo: there’s no getting away from an offer this good
A great car at a great price. Once you know about it, it won’t let go. Alfa Romeo took that quite litteraly. There’s no getting away from an offer this good.
| Duval Guillaume Antwerp, Campaign, Clients, Duval Guillaume | 4 comments |
Radio silver at London International Awards
With the radiocampagne for Bongo Gift Boxes, Duval Guillaume Brussels won silver at this year’s LIA (London International Awards). The commercial features soap and film actor Herbert Flack playing himself as an actor who helps people who cannot act surprised anymore when getting another cliché christmas present. For those who don’t understand Dutch, we have added a backtranslation.
V: Here you are, darling, your Christmas present.
M: Yes, well, I’m sorry, but every year the same gift, I really can’t pretend to be happy with it anymore. So I have hired a professional actor…
HF: Merry Christmas, this is Herbert Flack… I assume this is a bottle of champagne? How would you like me to accept it? Euphoric, neutral, just say it…
M: Eh, euphoric will do fine.
HF: OK…
SFX: Opens gift, music.
HF: Waaaah, a bottle of champagne! Great! Let’s pop that one, shall we! (plop!)
VO: Instead of always the same gift, you’d better give a Bongo.
Jingle

| Duval Guillaume Brussels, Awards, Clients, Media, News | 2 comments |
About Duval Guillaume Modem
Duval Guillaume Modem is an idea-centric communications agency in antwerp.
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