Archive for the ‘Clients’ Category

A launch campaign worth talking about for a TV channel worth talking about: TNT

After april 10th, the Flemish television landscape will never be the same. American drama station TNT Benelux (Turner Television Network) has taken its first tentative steps on Flemish soil. Their tagline: We know drama. And this is how we announced it.

In March 2012 EA released SSX extreme snowboarding and invited gamers to defy reality. But before SSX officially hit the slopes in Belgium, EA wanted us to generate extra buzz and free press.

Our idea? SSX Shakes, an exclusive event for a limited audience of popular bloggers and journalists. During the event, we brought them in the right mood with booze, snowboarding, music, chicks, tricks… and game play. But there was more. On the slope we placed a cocktail bar. Our invitees first had to choose 1 of the cocktails that were all named after a typical snowboard trick. The cocktails however, were not shaken by bartenders but by pro-riders who performed the corresponding snowboard trick and handed it over freshly shaken. Afterwards every blogger and journalist received a personalized movie with the making of his SSX shake to share with friends, fans & followers.

Watch the movies and photos on ssxshakes.be.

Duval Guillaume Modem and women’s magazine Flair have been awarded a Gold Facebook Studio Award for the Flair Fashiontag campaign. With the Facebook Studio Awards, Facebook – together with a panel of industry leaders – set out to celebrate initiatives that use Facebook in the most innovative way for marketing and communication purposes. Only 10 agencies worldwide

Starting from the insight that the primary source of fashion inspiration for women is each other, the Flair Fashiontag Facebook application leverages the well-known Facebook functionality of tagging pictures but changes the purpose of the tags. You don’t tag people, you tag their clothes. The best fashiontags are displayed in the Fashiontag gallery on Facebook, and the most interesting ones end up in the magazine. This way, a constant interaction between the Flair fan page on Facebook and the magazine is created.

This celebration follows another great recognition of last month, when the Flair Fashiontag was awarded Belgian Campaign of the Year at the annual Merit Awards.

For Duval Guillaume Modem, this is a great industry recognition for their enduring efforts to push the boundaries of communications and media.

’29 differences that really make a difference, only at Center Parcs’ is the theme of the new Center Parcs campaign. Aim is to emphasize the uniqueness of Center Parcs. To do that every TV commercial stresses one difference, it points out one item that can only be found at Center Parcs.

“Neigbour” highlights the huge windows and still 100% privacy. While “Clumsy couple” highlights the fact that children are always safe, even in the superfast Wild Water Rapid River. The campaign will be aired in The Netherlands and Flanders (Belgium). Here are both commercials:

Discover all the differences at www.centerparcs.be/29verschillen

In 2011 the Alfa Romeo MiTo and Giulietta achieved both 5 stars on the Euro Safety Test. This maximum score of 5 stars makes them the safest cars in their class.Instead of making a temporary campaign about this achievement, we decided to develop something more permanent and useful: the Alfa Romeo Crash Proof Folder. A free desktop application that protects all your digital files against a computer crash. Forever. So when you have a fatal computer crash, you just have to reinstall the crash poof folder on your new system and all your protected files will be visible again. From now on you’re not only protected against a car crash, but also against a computer crash.

Download at www.crashprooffolder.be

SOS Children’s Villages is calling on unborn babies in Belgium, to do something about the thousands of unborn babies in Africa that do not survive their own birth. Pregnant mothers have been recruited to use the in utero movements of their unborn children to paint pictures, which are then sold to raise funds. You can bid on the works on www.unbornartists.com. The exhibition will soon be displayed in the gallery of Isabelle de Borchgrave.

SOS children’s villages also provides do-it-yourself-packs for mothers who want to make an artwork with their unborn baby, at home. They can use it to decorate the baby’s room or even use the artwork as a birthcard. The do-it-yourself packs are being sold online, in hospitalshops and at several gynaecology practices.

As the year-end holidays approach, the ACC (the Belgian Association of Communication Companies) is launching a new initiative to support the profession. Following last year’s Virtual Strike, this year the ACC decided on a positive incentive called the ‘Lorem Ipsum Take-Over’, an idea that we developed for them.

Via the ‘Lorem Ipsum Take-Over’ tool, the ACC is seeking to continually remind both advertisers and advertising agencies that the best guarantee of excellent work is still a sustainable, long-term professional relationship. The ACC is striving to send a strong positive signal to advertisers that a pitch is not always the ideal way to draw the best from the agencies.

The ACC itself is not so much launching a campaign with the ‘Lorem Ipsum Take-Over’, but rather a long-term approach. The free, downloadable tool automatically replaces all Lorem Ipsum dummy texts with an ACC text that reminds advertisers of the importance of long-lasting professional relations.

In total 43 agencies are participating in the ACC’s Lorem Ipsum Take-Over. Find the tool (and more information) at www.accbelgium.be/loremipsum

At this years edition of the Eurobest advertising Festival in Lisbon Duval Guillaume Modem turned 9 shortlists into magic: 9 awards. The biggest ‘bad boy’ winner was Carlsberg ‘bikers’ that totalled 1 gold, 3 silver and 3 bronze awards, resulting in one of Belgiums most awarded campaigns at this edition of Eurobest. In the Media category there was also a Bronze reward for Axa ‘interactive tv-ad’ and Carlsberg’s ‘probably the best ad’. Needless to say that we are kinda happy. Muito Obrigado!

The experience gift voucher celebrates its 10th anniversary in Belgium. And to highlight this event Bongo presents ten luxurious versions of the experience gift voucher: The Bongo Bingo’s. Nine of these Bongo Bingo’s will be distributed just like all other Bongo vouchers and you might just be lucky buying one. But for the 10th Bongo Bingo, Bongo organizes a contest with a spectacular finale at the Brussels-South train station.

This tenth Bongo Bingo offers a seven-day vacation at the Maldives and you can win this trip by participating in the contest which will start on www.bongobingo.be. by registerating online, you will take place in a virtual queue. By collection points , you can improve your position in the queue. When you are one of the first 30 people in the queue on the 30th of November,  you will be able to participate in the final battle at the  Brussels-South train station on December 3. On this location, the ultimate Bongo Bingo will be hidden between 5000 regular Bongo’s. It’s up to the 30 finalists to find it. The better placed you are in the queue, the more time you get to search.

So register in the online queue and come and find the Bingo at the Brussels-South train station on December 3.

Every year in Belgium the IAB Mixx Awards honor the best cases in digital marketing. This year they asked us to apply the digital philosophy to their award show.

First medieval concept of award shows we wanted to change were the goodiebags. Mostly you end up carrying a bag that weighs more than the awards you might actually win, so we introduced the ‘digital goodiebag’. A more relevant, more eco-friendly and much more efficient promotional tool for sponsors.

Another tradition after the awards being handed out is the party. To practice what they preach we digitalized the party and introduced the ‘Tweejay party’, a party where the entire audience becomes a deejay.