Archive for the ‘Campaign’ Category

To celebrate Valentine, Brussels Airlines has developed an online game you can only play with two, with 4 hands on 1 keyboard. A real “quatre mains”, as the French say. Brussels Airlines launches this game in 18 European countries and in each country they will look for the perfect couple. The couples with the highest socre win a romantic trip for two. If you want to start your fourplay, get close together and go to http://www.brusselsairlinesgames.com/valentine/

A magazine ad that allows you to open a bottle of probably the best beer in the world. Check it out for yourself.

A great car at a great price. Once you know about it, it won’t let go. Alfa Romeo took that quite litteraly. There’s no getting away from an offer this good.

USG People, one of the world’s biggest Outsourcing companies, launched ikki.be. A new portal for freelancers in search of new projects. Our mission was to build awareness among freelancers and make them sign up at ikki.be. We learned that one of freelancers biggest concerns is to get their money in time. Which they usually don’t. But as from now any freelancer will be able to recall the accounts department of their late payment. With a little smile.

Soon, readers of De Morgen will be able to consult their paper on iPad. They will be able to choose between sticking their head into the paper or their index finger.

Flanders DC and Duval Guillaume open a pop-up museum in Antwerp

SOSidee.be is a brand new website for anyone who wants to realize his business idea. To prove that nearly everything was invented, we opened The House of Inventions. In this charming little house, we labeled each and every object with the inventor and the year it was invented. Please visit the House of Inventions and be inspired…

Raising your kids isn’t always easy. Luckily, there’s Opvoedingslijn, a hotline for parents with out of control kids…

Is it a banner? Is it a race? It’s a bannerrace! MiTomaniacs is a cooperation between Alfa Romeo, Think Media and Clint.be and is the first game that lets Alfa Romeo MiTo fans literally race through their everyday online world. During a non-stop race from site to site, from homepage to homepage, every banner comes to life and lets you discover challenges and tricks along the way. It’s a banner-ride you won’t easily forget.

Oh yes, the best racer will drive away with his very own real Alfa Romeo MiTo!

Start your engines on www.mitomaniacs.be

Axa is the first insurance company in Belgium to launch an iPhone application. Their iPhone app helps you out when you have a car accident. Such innovative product deserves an equally innovative way to launch it.

This morning newspaper De Morgen scored a scoop with the first ever live radio commercial. A professional voice-over and a couple of musicians played the commercial live during Ornelis & Rogiers radio show on Q-music. The past days they had been rehearsing to fit their music and message within the assigned 30 seconds. Luckily they were backed-up by the enthusiasm and technical support of radio station Q-music.

This live radio commercial is De Morgen’s original way to announce its “Legendary Live Albums”, a new series of twelve legendary concerts of bands like Nirvana, Coldplay and Deep Purple. Readers of De Morgen can collect the live cd’s as from 26th June.

Normally radio commercials are delivered to the radio station perfectly recorded and mixed, with the correct words, music and jingle. For once the voice-over and musicians performed it live on air. The next days the recording of this live session will be broadcast again during the commercial breaks, including false notes and slips of the tongue.