Archive for the ‘Campaign’ Category

Women are always looking for inspiration for their wardrobe and most of the time they find this inspiration by looking at other women.

This inspired women’s magazine Flair to develop the Flair Fashiontag. The Flair Fashiontag is a Facebook application: instead of tagging people, you can tag people’s clothes or accessories and ask them where they got them.

All fashiontags are displayed in a Facebook gallery, the best are published in the weekly magazine Flair. This way there is a constant interaction between the facebook application and the magazine itself.

In 2010, AXA was the first insurance company on the market to launch an iPhone application for car insurance. In 2011, AXA is taking this one step further and has developed an iPhone application for fire insurance. ‘Mobile Service Home’ is a first for the Belgian insurance market. This innovative product also deserves to be launched by a method that displays just as much inventiveness. This is why AXA has developed an i-Mercial. A television spot for viewers to step into, so to speak. `

It all starts with a TV commercial that shows a house. There is no door visible, only a QR code.

Ethias insurance company is always doing what’s right. In this case they are the first to offer an omnium car insurance for every type of car, from brandnew cars to second hand cars. This gives every driver the perfect peace of mind, because it’s nice to know you’re fully protected. Even a total loss cannot stop you anymore. The animation of the tv commercial and the online bannering was done by CC, the advertising cell of 3D production company Creative Conspiracy.

TMF Travel organises party trips for 16-24 years olds to top party destinations around Europe. To get some extra attention for their latest promotion, they created a unique wild poster campaign: one normal poster of a guy is surrounded by five close-ups of bikinis… in Push-up style.

Book for five and you go free! Explore a world of fun

For the launch of their respective renovation loan, AXA bank has again come up with an awesome campaign. They have created one of the largest and possibly also one of the most beautiful QR codes in Belgium. They have achieved this by placing thousands of different colours of tins of paint to form a gigantic QR code. Anyone who scans in the code will immediately be transferred to the AXA mobile site where they can immediately find out the exact details of what the triple benefits of their renovation loan entail.

After 249 days Belgium is still without a government. No less than 6 mediators have abandoned and returned their formation assignment to our Belgian King, Albert ll.

Cup-a-Soup is all about lightening the load. So, together we created a support page to encourage the King with a heartfelt message. Cup-a-Soup, a Cup & Hup.

Support the Belgian King in Dutch: facebook.com/hupgroep
Support the Belgian King in French: facebook.com/groupehop

To celebrate Valentine, Brussels Airlines has developed an online game you can only play with two, with 4 hands on 1 keyboard. A real “quatre mains”, as the French say. Brussels Airlines launches this game in 18 European countries and in each country they will look for the perfect couple. The couples with the highest socre win a romantic trip for two. If you want to start your fourplay, get close together and go to http://www.brusselsairlinesgames.com/valentine/

A magazine ad that allows you to open a bottle of probably the best beer in the world. Check it out for yourself.

A great car at a great price. Once you know about it, it won’t let go. Alfa Romeo took that quite litteraly. There’s no getting away from an offer this good.

USG People, one of the world’s biggest Outsourcing companies, launched ikki.be. A new portal for freelancers in search of new projects. Our mission was to build awareness among freelancers and make them sign up at ikki.be. We learned that one of freelancers biggest concerns is to get their money in time. Which they usually don’t. But as from now any freelancer will be able to recall the accounts department of their late payment. With a little smile.