Archive for the ‘Campaign’ Category

Self-love is still the strongest form of love. Animal rights organization GAIA and Duval Guillaume play on this insight in a membership recruitment campaign for GAIA.

They ask you to be kind to animals, because you never know how you will reincarnate. Maybe you might come back as a mouse suffering tests in a laboratory? Or as a baby seal? So you’d better take no chances and become a member of GAIA. Do it in this life.

Continue reading Be kind to animals, because you might end up as one →

To raise awareness about the dangers of Chlamydia and promote STD Month to young people, Duval Guillaume in New York developed a Facebook application that allows the disease to spread organically from person-to-person.
With the ‘MorphMonkey’ application, users can “Make a Love Child” with each other, by morphing an image of their face with those of their friends. In this way however, the Chlamydia bacteria is spread to between users, who are notified of their infection and directed to the website of the American Social Health Association. Within the first few days, more than 50,000 people were ‘infected’ and it continues to spread.
To design the application, Duval Guillaume collaborated with a team of programmers at Stanford and Carleton Universities.

A walk-through video can be viewed here. Download the application here.

The campaign had quite some media attention.

Kagome is a major Japanese brand currently launching their blended fruit & vegetable juices in the United States. After a successful 2007 campaign in Seattle that saw sales jump by 450%, Duval Guillaume in New York has put to air a new radio campaign building on the brand’s promise of “100% natural brainpower”.
This year, the campaign focuses on the notion that when you power your brain with the nutrients in Kagome juice, you power your imagination.

It is alleged that the creatives were forced to raid a local grocery store for the production of the spots.

In-store work for the brand will appear in the coming month.

Over the past year, the Belgian Wafels & Dinges truck has become a familiar sight in New York City, selling the original Brussels and Liege Waffles on the streets. On your waffle you can get ‘dinges’, which is Flemish for ’stuff’.

To gain some extra attention for the mobile vendor, Duval Guillaume in New York took to the streets with a bucket of acrylic paint turning the city’s grills into Belgian waffles.

Continue reading Big Apple, Big Waffle →

Duval Guillaume in New York continues to carve out a voice for Le Pain Quotidien bakeries, with a series of new in-store cards for the US market. Printed on one side are some of the bakery’s most popular recipes. On the other, engaging stories and legends that cover the bakery’s rich traditions, such as their artisanal bread-making process, the origins of its distinctive olive oil, and the centerpiece communal table.

The cards are distributed in all US locations. Other markets worldwide are set to follow.

New work for Le Pain Quotidien is on the way, including a film for prospective and existing employees worldwide, an in-store brochure and other communication materials. Duval Guillaume is also in the process of building the new global Le Pain Quotidien website, which should go online in early summer.

During the night of Saturday 29th March to Sunday 30th March Belgians switched to the summer hour. Three o’clock became two o’clock and we all missed out on one hour of sleep.

To make sure everybody got out of bed Sunday morning Douwe Egberts launched the a wake-up-call service called Fokkiefoon (Dutch) and Faké Service (French).

You can order a wake-up-call for yourself or for your friends through the website www.fokkiefoon.be (Dutch) and www.fakeservice.be (French). You can choose the dyslectic message people will hear when waked up.

Looking at the database, we see most people want to get their friends out of bed around six in the morning. Quite a prank. Since many people are jetlagged during the whole week, the service will be available until Friday 4th of April. Enjoy.

Sporza, the sports channel of public broadcaster VRT, will cover the Olympics this summer. It’s their ambition to bring an overview of and some guidance in the wide offer of sportive events.

Duval Guillaume created a tv spot that was directed by Bram Van Riet from production company Caviar. Sugar Jackson, current European boxing champion in the welter weights, fights an unusual duel with Michael Bracke, an international fencing revelation. Both athletes are Belgian.

The punchline we us as a signature is:

68 sports in 17 days can be confusing.
Sporza Olympia keeps you on track.

Carlsberg “probably the best beer in the world” came out with a new bottle. Duval Guillaume helped spreading the word.

In Brussels and in Antwerp the Carlsberg logo was formed using the new Carlsberg bottles, an impressive amount on each billboard.

Just for once the well known Carlsberg baseline was adapted into ‘Probably the best new bottle in the world’.

Duval Guillaume has a long history working for Ché Men’s Magazine. All recent ads refer to the punchline “Let us keep on dreaming of a better world.” The “Calendar Girl” print ad is the most recent work in this series.

STOP THE TRAFFIK went to the Compass Jobs & Career Convention in London to expose the harsh reality about women being trafficked into prostitution.

Sign the 1 Million Names petition while you’re online now at www.stopthetraffik.org.