Archive for the ‘Campaign’ Category

The most recent of fierce summer storms caused considerable water damage in one of the big stores of our client Top Interieur. This forced them to organise a giant clearance sale of their furniture.

To announce this sales action, we made a wet t-shirt print campaign. Sales start August 16th, but you can stop dreaming, the t-shirts are already dry again. So is the furniture.

On the first day of the Olympics, the Belgian Olympic Committee visited a number of Belgian maternities to congratulate parents with their newborn babies. Former Olympic champions gave all parents a symbolical 88 flowers. Attached was a greeting card with the message: “DEAR PARENTS, THANK YOU FOR GIVING US AN EXTRA SUPPORTER.”

This action was part of multimedia campaign with the campaignline: ““1.3 billion chinese, 10 million belgians, we are going to need all our supporters.” ”

The unexpected visit of Ulla Werbrouck (gold in Atlanta), Gella Vandecaveye (silver in Atlanta), Ingrid Lempereur (bronze Los Angeles) and Dominique Monami (bronze in Sydney) got a lot of media exposure, even making the frontpage of BelgiumÂ’s biggest newspaper.

Continue reading Belgian Olympic Committee welcomes newborn suporters →

Radio is the perfect medium for every sports fan. Using your cell phone, iPod or car radio, you can follow all the major sporting events wherever you go. This way, you don’t have to miss anything during the Tour de France or the Olympic Games.

To demonstrate this advantage, Radio 1 built small mobile stands where you can follow all the sports commentary live. The stands will be placed on beaches and shopping streets throughout the summer. The perfect opportunity for men to escape from an afternoon of shopping.

Duval Guillaume Brussels and Tabasco have won a national competition to design the most creative bus. The competition was organised by De Lijn, responsible for public transport in Flanders, and its saleshouse LijnCom.

The winning bus will be used in real public transport in the city of Antwerp.

Continue reading Tabasco makes public transport hot →

Dexia Bank wants to give you a better view on your future, by guiding you through the financial decisions you have to make. And by explaining their impact on your future life. Duval Guillaume Brussels created a campaign to introduce this.

The TV-campaign shows situations where people have to decide what to do in order to get their dreams realized. A Dexia-voice explains the consequences of their decision. The spots were shot in Argentina by director Koen Mortier (Czar).

In print, the campaign uses satellite views with a roadmap from point A to point B. Illustrating that it’s easier to reach your goal (point B), thanks to the guidance by Dexia. The campaign website guides you through important moments in your life.

Continue reading A better view on your future via Dexia →

Text Appeal is a well known adaptation, localisation, translation and transcreation agency based in London. In other words, they make sure your big international campaign doesn’t end up as a culture shock in another country. 

Duval Guillaume Antwerp created an entertaining video for Text Appeal. Elliot Polaks, CEO at Text Appeal, will give a speech at the Cannes Festival about ‘cultural disasters’ and use this video in his presentation. Have a look:

Self-love is still the strongest form of love. Animal rights organization GAIA and Duval Guillaume play on this insight in a membership recruitment campaign for GAIA.

They ask you to be kind to animals, because you never know how you will reincarnate. Maybe you might come back as a mouse suffering tests in a laboratory? Or as a baby seal? So you’d better take no chances and become a member of GAIA. Do it in this life.

Continue reading Be kind to animals, because you might end up as one →

To raise awareness about the dangers of Chlamydia and promote STD Month to young people, Duval Guillaume in New York developed a Facebook application that allows the disease to spread organically from person-to-person.
With the ‘MorphMonkey’ application, users can “Make a Love Child” with each other, by morphing an image of their face with those of their friends. In this way however, the Chlamydia bacteria is spread to between users, who are notified of their infection and directed to the website of the American Social Health Association. Within the first few days, more than 50,000 people were ‘infected’ and it continues to spread.
To design the application, Duval Guillaume collaborated with a team of programmers at Stanford and Carleton Universities.

A walk-through video can be viewed here. Download the application here.

The campaign had quite some media attention.

Kagome is a major Japanese brand currently launching their blended fruit & vegetable juices in the United States. After a successful 2007 campaign in Seattle that saw sales jump by 450%, Duval Guillaume in New York has put to air a new radio campaign building on the brand’s promise of “100% natural brainpower”.
This year, the campaign focuses on the notion that when you power your brain with the nutrients in Kagome juice, you power your imagination.

It is alleged that the creatives were forced to raid a local grocery store for the production of the spots.

In-store work for the brand will appear in the coming month.