Archive for the ‘Campaign’ Category

’29 differences that really make a difference, only at Center Parcs’ is the theme of the new Center Parcs campaign. Aim is to emphasize the uniqueness of Center Parcs. To do that every TV commercial stresses one difference, it points out one item that can only be found at Center Parcs.

“Neigbour” highlights the huge windows and still 100% privacy. While “Clumsy couple” highlights the fact that children are always safe, even in the superfast Wild Water Rapid River. The campaign will be aired in The Netherlands and Flanders (Belgium). Here are both commercials:

Discover all the differences at www.centerparcs.be/29verschillen

In 2011 the Alfa Romeo MiTo and Giulietta achieved both 5 stars on the Euro Safety Test. This maximum score of 5 stars makes them the safest cars in their class.Instead of making a temporary campaign about this achievement, we decided to develop something more permanent and useful: the Alfa Romeo Crash Proof Folder. A free desktop application that protects all your digital files against a computer crash. Forever. So when you have a fatal computer crash, you just have to reinstall the crash poof folder on your new system and all your protected files will be visible again. From now on you’re not only protected against a car crash, but also against a computer crash.

Download at www.crashprooffolder.be

SOS Children’s Villages is calling on unborn babies in Belgium, to do something about the thousands of unborn babies in Africa that do not survive their own birth. Pregnant mothers have been recruited to use the in utero movements of their unborn children to paint pictures, which are then sold to raise funds. You can bid on the works on www.unbornartists.com. The exhibition will soon be displayed in the gallery of Isabelle de Borchgrave.

SOS children’s villages also provides do-it-yourself-packs for mothers who want to make an artwork with their unborn baby, at home. They can use it to decorate the baby’s room or even use the artwork as a birthcard. The do-it-yourself packs are being sold online, in hospitalshops and at several gynaecology practices.

‘De Opvoedingslijn’ is a Flemish advice hotline for parents with out of control kids. Last year they had Little Robin go mad in a shopping mall, this Christmas a children’s choir was singing christmas carols with out of control lyrics… enjoy!

As the year-end holidays approach, the ACC (the Belgian Association of Communication Companies) is launching a new initiative to support the profession. Following last year’s Virtual Strike, this year the ACC decided on a positive incentive called the ‘Lorem Ipsum Take-Over’, an idea that we developed for them.

Via the ‘Lorem Ipsum Take-Over’ tool, the ACC is seeking to continually remind both advertisers and advertising agencies that the best guarantee of excellent work is still a sustainable, long-term professional relationship. The ACC is striving to send a strong positive signal to advertisers that a pitch is not always the ideal way to draw the best from the agencies.

The ACC itself is not so much launching a campaign with the ‘Lorem Ipsum Take-Over’, but rather a long-term approach. The free, downloadable tool automatically replaces all Lorem Ipsum dummy texts with an ACC text that reminds advertisers of the importance of long-lasting professional relations.

In total 43 agencies are participating in the ACC’s Lorem Ipsum Take-Over. Find the tool (and more information) at www.accbelgium.be/loremipsum

At this years edition of the Eurobest advertising Festival in Lisbon Duval Guillaume Modem turned 9 shortlists into magic: 9 awards. The biggest ‘bad boy’ winner was Carlsberg ‘bikers’ that totalled 1 gold, 3 silver and 3 bronze awards, resulting in one of Belgiums most awarded campaigns at this edition of Eurobest. In the Media category there was also a Bronze reward for Axa ‘interactive tv-ad’ and Carlsberg’s ‘probably the best ad’. Needless to say that we are kinda happy. Muito Obrigado!

The experience gift voucher celebrates its 10th anniversary in Belgium. And to highlight this event Bongo presents ten luxurious versions of the experience gift voucher: The Bongo Bingo’s. Nine of these Bongo Bingo’s will be distributed just like all other Bongo vouchers and you might just be lucky buying one. But for the 10th Bongo Bingo, Bongo organizes a contest with a spectacular finale at the Brussels-South train station.

This tenth Bongo Bingo offers a seven-day vacation at the Maldives and you can win this trip by participating in the contest which will start on www.bongobingo.be. by registerating online, you will take place in a virtual queue. By collection points , you can improve your position in the queue. When you are one of the first 30 people in the queue on the 30th of November,  you will be able to participate in the final battle at the  Brussels-South train station on December 3. On this location, the ultimate Bongo Bingo will be hidden between 5000 regular Bongo’s. It’s up to the 30 finalists to find it. The better placed you are in the queue, the more time you get to search.

So register in the online queue and come and find the Bingo at the Brussels-South train station on December 3.

We all know Belgians aren’t the most patriotic of all people. That doesn’t mean we as a nation shouldn’t be proud of the Belgian delegation for the Olympics in London 2012. To make sure that we all feel connected with our athletes, the Belgian Olympic Committee wanted Belgians to show their enthousiasm and to cheer their athletes all the way to the podium in London. It is the cheers, the applause that makes athletes to transcend themselves.

To do this, the BOIC and Duval Guillaume Modem created an online platform – www.roadtolondon.be – on which all Belgians are invited to applaud for their favorite athletes. A small effort from each Belgian results in a massive applause from all of us. Because an Olympic effort deserves an Olympic applause. To kick off the campaign we created a TV commercial which is being aired right now.

Or check out www.roadtolondon.be so you can applaud with all of us.

At this year’s IAB Mixx Awards (the Belgian award show for interactive excellence rewarding the best digital campaigns of the year) Duval Guillaume Modem won 1 Gold and 1 Silver award and on top of that it was named Digital ‘Agency of the Year’ for the second year in a row. We clearly must be doing something right ;-)

Here’s the winning work: Carlsberg “Bikers” (Gold), Ethias “Safest Route” (Silver) and nominations for Opvoedingslijn “Little Robin” and IKKI “The Crying Invoice”.

To reinforce the new baseline ‘That Calls for a Carlsberg’ Duval Guillaume Modem proposed an original experiment. In Belgian cinemas some innocent couples were confronted with a theatre filled with not-so-friendly gentlemen and only 2 seats left… How will they react? The result of this experiment can be seen in Kinepolis and online via YouTube.

In the beginning of this year, Carlsberg launched a new global positioning and baseline ‘That Calls for a Carlsberg’. Carlsberg is a well-known brand, but people didn’t necessarily know what the brand stands for. With this global positioning Carlsberg wants to add essence to the brand and tell the Carlsberg story, so every market understands that Carlsberg beer stands for tradition, quality, a great taste … and making the right choices.