Archive for the ‘Campaign’ Category

This morning newspaper De Morgen scored a scoop with the first ever live radio commercial. A professional voice-over and a couple of musicians played the commercial live during Ornelis & Rogiers radio show on Q-music. The past days they had been rehearsing to fit their music and message within the assigned 30 seconds. Luckily they were backed-up by the enthusiasm and technical support of radio station Q-music.

This live radio commercial is De Morgen’s original way to announce its “Legendary Live Albums”, a new series of twelve legendary concerts of bands like Nirvana, Coldplay and Deep Purple. Readers of De Morgen can collect the live cd’s as from 26th June.

Normally radio commercials are delivered to the radio station perfectly recorded and mixed, with the correct words, music and jingle. For once the voice-over and musicians performed it live on air. The next days the recording of this live session will be broadcast again during the commercial breaks, including false notes and slips of the tongue.

From now on, readers of De Morgen can express their opinion in the completely restyled opinion page “De Gedachte”. No need to demonstrate in the street anymore if you don’t agree with something.

We all know milk keeps you flexible. To stress this benefit, the Flemish Milkboard (VLAM Melk) developed its own version of the world famous Twister game. Everyone can order his version of the “Melktwister” on www.drinkmelk.be. Don’t forget to drink milk before you start playing.

If you take the bus or tram, you are already thinking about the environment. With the Green Pass (Bospas) you get the chance to do an extra effort for nature. For each Green Pass sold, public bus company De Lijn will plant one tree. And with 10.000 Green Passes sold already, we can start making plans to plant a real forest. The flyers announcing this action were distributed online, in order to save trees

To promote the fact that mtv.be is the best place to discover new music we created this spot to show how new trends are – euh – formed.

So waste your money, but get your calls and texts for free with TMF Mobile.

With a new African campaign, Brussels Airlines wants to stress its superior service. In a 60” tv-commercial we see a stewardess performing her typical kindness and service in everyday situations on the ground. We see her bring coffee to a guy stuck in straffic or giving a small toy to a child looking bored during a museum visit. Every time the people react pleasantly surprised when seeing the stewardess appearing out of nowhere. The series of scenes is concluded with the line : “The kind of service you only expect in the sky”, followed by the logo of Brussels Airlines. The commercial is currently shown on CNN and TV5 in Africa.

Other magazines might blow out some candles when celebrating their birthday. But when Ché – Belgiums favourite Men’s Magazine – celebrates it’s 10th anniversary they allow everybody to blow something much more interesting: skirts!

Try it.

In Belgium we have a good habit of eating something sweet with our coffee. Preferably a Lotus caramelised biscuit.

Lotus Bakeries now has the ambition of turning this Belgian habit into a worldwide way of drinking coffee. They start the new international campaign during the world expo in Shangai, showing coffee and Lotus as a perfect match. In their homecountry, Lotus Bakeries already started a nationwide tv-campaign reminding everyone it’s best to have a lotus caramelised biscuit (speculoos) when you’re drinking your coffee.

News site Vandaag.be has found a new way to share articles. Every visitor can go to the site, choose an article and then read it like a real newsreader. By using your own webcam and with the help of a computer auto cue, you can choose a professional studio or your own place as background. A news jingle is added to every news item. By recruiting newsreaders, Vandaag.be wants to stress that they bring news people want to share.

Read all the details about the campaign right here.