Archive for the ‘Campaign’ Category

News site Vandaag.be has found a new way to share articles. Every visitor can go to the site, choose an article and then read it like a real newsreader. By using your own webcam and with the help of a computer auto cue, you can choose a professional studio or your own place as background. A news jingle is added to every news item. By recruiting newsreaders, Vandaag.be wants to stress that they bring news people want to share.

Read all the details about the campaign right here.

To promote a new series of world biographies of De Morgen newspaper, we created facebook profiles of famous people. Through the facebook status we spread quotes and photo’s featured in the biographies. We also announced the release date of each book and triggered discussions by commenting on things happening in the world. If you became a facebook friend of Nicolas Sarkozy or Fidel Castro, you could learn to know them a bit. But only by getting the biography you learned to know them really well.

As part of the sales promotion campaign during the Brussels car show,
Alfa Romeo has converted 50 bus shelters around Belgium into free classified ad hoardings. After all, since a new Alfa Romeo is now so cheap, you’ll want
to be getting rid of your current wheels pretty quick.

More pictures here.

In a new tv-commercial for Telenet digital tv, a guy named Patrick tells us how it feels to play an extra in films and series. He tells us that more people start recognizing him in the street, which is pretty cool. According to him this is the result of more and more people switching to the outstanding image quality of Telenet digital tv.

For the commercial a real extra was used. The lead actor who greets the extra, is Roel Vanderstukken, a famous Belgian actor and ditto singer.

As part of a sales promotion campaign this ambient stunt in Belgium’s
busiest shopping places illustrates just how easy it is to buy an Alfa Romeo
Mito when the price is incredibly reduced. The headline reads ‘Your chance
to own an Alfa Romeo’ and invites people to discover all the reduced prices
at Alfaromeo.be.

More pictures here.

Every two years in january, hundreds of car salesmen gather together in Brussels at the ‘Brussels Auto & Moto salon’ with the aim of selling as many cars as they can. So a huge amount is spent on advertising. Or rather, it’s spent on media. But Alfa Romeo, as a non-conformist brand, briefed us to do something different for their 147 model. But just like the others, the only thing we could talk about was price. Their exact words were ‘we can’t go any lower’. We took that literally.

In Belgium it is obligatory to give VAT receipts with the bills in restaurants. Bus Company De Lijn is the first to use these VAT receipts as an advertising medium. On each receipt we added a message, inviting people to think about their choice of transport. If they consider taking the night bus, they don’t have to worry about ordering that extra drink.

. The branded VAT receipts will be distributed by 50 restaurants in 5 major cities. Later on another 30 restaurants will be added to this list.

To promote the evening and night buses, public bus company De Lijn has launched a large scale guerilla campaign. In all major cities they stuck passe-partouts on existing event posters with the text: whatever you are planning tonight, also plan your transport.
The campaign also has an interactive part. Organisers of events are given the chance to promote their event on the real buses of De Lijn. All they have to do, is to upload their poster on www.nachtlijn.be.

A cup of coffee still is the best moment to have a meaningful conversation. Coffee brand Douwe Egberts wanted to underline this, so we designed cups that help you choose a topic to talk about. You can let your spoon decide on a subject ad random or you can slightly manipulate the choice, that’s up to you.
Last Sunday a special edition of the cup was handed out during the Antwerp referendum about the construction of the controversial bridge “The Lange Wapper”. By handing out coffee, we invited people to have one last good conversation before taking a vote. We even gave a cup of Douwe Egberts to the mayor of Antwerp, even though he already had made up his mind.

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Drinking milk on a daily basis helps you stay fit and flexible. To prove this, we did a stunt during the tv-program “So You Think You Can Dance”.

Consternation, when a 64-year old man appears before the jury. Even more consternation when this 64-year old man does his audition in jump-style. The jury couldn’t believe their eyes. They got on their feet, applauded while Leon showed his moves and were flabbergasted when he ended his audition with a split. (*)

Jurymember Jan Kooijman commented: “I don’t think I’d be able to pull that of when I’m your age”. Exactly what we wanted to hear, because right after the show we revealed that the 64-year old was entered by Milk. With his performance, he proved that if you drink milk when you’re young, you’ll be able to dance like Leon when you’re older.

(*) Please don’t try this without drinking milk first.