Archive for the ‘Awards’ Category

At this years edition of the RMB Cyberlions award, Komatsu received the Gold medal in the category ‘Viral Advertising’ with the ‘Xtreme precision’-emailing.
Check it out:

In the new edition of The Gunn Report, Duval Guillaume is ranked 27th in the list of the world’s most awarded agencies. In this world ranking, which can be compared with the ATP in tennis, Duval Guillaume is in the good company of Wieden+Kennedy Portland and 180 Amsterdam. Duval Guillaume is the only Belgian agency in the top 50.

“A Blind Call” in top 10 most awarded campaigns worldwide

The good ranking is largely the success of the campaign “A Blind Call” for the League of the Blind. Among other festivals, it was awarded at the three biggest award shows. It received a golden pencil at The One Show, a gold lion in Cannes, topping with a Grand Clio.

This got “A Blind Call” on the 7th place of most awarded campaigns in “All Gunns Blazing”, a category especially made for innovative ideas and campaigns. It’s in the nice company of “HBO Voyeur” by BBDO New York and “Whopper freakout” by Crispin Porter+Bogusky. The campaign “A Blind Call” is described as being “intelligent and directly inspired by real life.”

What do kitchen roll, industrial equipment and being dead have in common?
Not much. Except they’ve all had award-winning work made for them by Duval
Guillaume. The Eurobest jury gave Reborn to be Alive Bronze in Print, and
handed Scottex and Komatsu Bronze and Gold respectively in Direct. In
total, we were nominated 14 times for 11 different clients (the three above,
plus Axa, Dexia, Flair, Green Belgium, Lazer Helmets, Mediamarkt, Nikon and
Sporza). No other Belgian agency managed to get work recognised for so many
different clients.

Komatsu

Continue reading Eurobest: Komatsu, Scottex & Reborn to be alive win →

In the first edition of the vacature awards for creative recruitment communication, two Duval Guillaume campaigns were awarded

In the category of corporate advertising, law firm Loyens&Loeff was rewarded for their young graduates campaign.

The second award went to Deloitte for their integrated recruitment communication. The Deloitte campaign is a perfect example of consistent communication through all channels.

Deloitte case

Loyens&Loeff

Duval Guillaume has won no less than 6 trophees at this year’s Shark Advertising Awards. The Shark Awards are a top creative advertising festival held yearly in Kinsale, Ireland.

The jury awarded A Blind Call for League of the Blind with a Gold Special Jury Award, honoring an idea “that exceeds any of the standard categories”. Bazooka’s Airbag ad won Gold in both Outdoor and Print. The Duel commercial for Sporza won Silver. And last but not least, the Spamfilters campaign we created for Ooops IT management won 2 awards for Best Copywriting: Silver for “Horny Housewives” and Bronze for “Tanzania”.

Continue reading 6 Shark Awards in Kinsale →

The ad ‘Save 8 lives’ for the donor association Re-born to be Alive has been voted best non profit ad by the national newspaper De Standaard. This year’s winner was praised for ‘its sexy and surprising interpretation of a very serious topic’.

It’s the sixth time De Standaard organises its so called ‘Standaard Solidarity Award’. The winner will be rewarded with free advertising space.

Great news from New York: Duval Guillaume has won three awards in this year’s Advertising Awards at the New York Festivals: Gold for the Bazooka ‘Airbag’ ad, Silver for the TV commercial ‘Dad’ for the League of the Blind, and Bronze for ‘Never trust a Man’, a TV commercial we made for Mercator.

The New York Festivals is one of the major advertising awards and was organized for the 51st time this year. It received entries from over 70 countries that were judged by a Grand Jury consisting of no less than 246 creative directors from 48 countries.

Continue reading Gold, Silver & Bronze at the New York Festivals →

At the Cannes Advertising Festival, Duval Guillaume has been awarded with a Golden Lion. The prize was handed out in the section ‘mobile phone advertising’ to the campaign ‘A Blind Call’ for the League of the Blind. With over 28.000 entries, the festival is the worlds biggest and most prestigious advertising award show.
Next to this Golden Lion, Duval Guillaume also received three Silver Lions. A Silver for Bazooka in both the Print and Poster section. And a Silver in the category Direct for a direct mailing for Scottex.

Continue reading Duval Guillaume wins Gold in Cannes →

Belgium’s leading coffee brand Douwe Egberts has won a Golden Effie Award with its ‘breakfast’ campaign, created by Duval Guillaume. The campaign succeeded in raising sales volume and market share, in reaching unseen likeability scores and in attracting new young consumers for the category.

Breakfast and morning use are key moments for coffee use. But the share of coffee in the morning had been declining for years. With the so called ‘Foccee’ campaign (dyslectic version of ‘coffee’), Douwe Egberts managed to turn this trend around. Each of the campaign waves had a significant effect both on sales (average +12%) and on share of stomach.

This year, Douwe Egberts has already been awarded at the CCB, and has been elected as Advertiser of the Year. The campaign has also been listed as Most Likeable campaign by both flemish as french speaking radio audiences.

Lotus is the Belgian reference brand in biscuits and baked goods. With last year’s launch campaign for their new product gingerbread, Lotus succeeded to give the brand a new lease of life and at the same time claim leadership in this new category. The campaign took home a Bronze trophee at this year’s Effie Awards.

Gingerbread used to be a rather stuffy category with an ageing user base and was not attracting new consumers anymore. It was key to teach young Belgian consumers to eat gingerbread again. The point of departure was to position gingerbread as a good energy provider, containing sugar, but no fats.

The “energy” proposition came to life in a TV commercial of which the soundtrack became a real earwurm. Annoying to some, it definitely had a strong impact on many. The brand awareness reached new heights and the campaign managed to raise sales both for the new product and for the whole brand.

Duval Guillaume and Lotus are glad to already win an Effie with their very first campaign in their very first year of collaboration. The Belgian evergreen cookie brand is glad to be back and as the latest growth updates show, this is only the beginning.