Archive for the ‘Awards’ Category

Great news from New York: Duval Guillaume has won three awards in this year’s Advertising Awards at the New York Festivals: Gold for the Bazooka ‘Airbag’ ad, Silver for the TV commercial ‘Dad’ for the League of the Blind, and Bronze for ‘Never trust a Man’, a TV commercial we made for Mercator.

The New York Festivals is one of the major advertising awards and was organized for the 51st time this year. It received entries from over 70 countries that were judged by a Grand Jury consisting of no less than 246 creative directors from 48 countries.

Continue reading Gold, Silver & Bronze at the New York Festivals →

At the Cannes Advertising Festival, Duval Guillaume has been awarded with a Golden Lion. The prize was handed out in the section ‘mobile phone advertising’ to the campaign ‘A Blind Call’ for the League of the Blind. With over 28.000 entries, the festival is the worlds biggest and most prestigious advertising award show.
Next to this Golden Lion, Duval Guillaume also received three Silver Lions. A Silver for Bazooka in both the Print and Poster section. And a Silver in the category Direct for a direct mailing for Scottex.

Continue reading Duval Guillaume wins Gold in Cannes →

Belgium’s leading coffee brand Douwe Egberts has won a Golden Effie Award with its ‘breakfast’ campaign, created by Duval Guillaume. The campaign succeeded in raising sales volume and market share, in reaching unseen likeability scores and in attracting new young consumers for the category.

Breakfast and morning use are key moments for coffee use. But the share of coffee in the morning had been declining for years. With the so called ‘Foccee’ campaign (dyslectic version of ‘coffee’), Douwe Egberts managed to turn this trend around. Each of the campaign waves had a significant effect both on sales (average +12%) and on share of stomach.

This year, Douwe Egberts has already been awarded at the CCB, and has been elected as Advertiser of the Year. The campaign has also been listed as Most Likeable campaign by both flemish as french speaking radio audiences.

Lotus is the Belgian reference brand in biscuits and baked goods. With last year’s launch campaign for their new product gingerbread, Lotus succeeded to give the brand a new lease of life and at the same time claim leadership in this new category. The campaign took home a Bronze trophee at this year’s Effie Awards.

Gingerbread used to be a rather stuffy category with an ageing user base and was not attracting new consumers anymore. It was key to teach young Belgian consumers to eat gingerbread again. The point of departure was to position gingerbread as a good energy provider, containing sugar, but no fats.

The “energy” proposition came to life in a TV commercial of which the soundtrack became a real earwurm. Annoying to some, it definitely had a strong impact on many. The brand awareness reached new heights and the campaign managed to raise sales both for the new product and for the whole brand.

Duval Guillaume and Lotus are glad to already win an Effie with their very first campaign in their very first year of collaboration. The Belgian evergreen cookie brand is glad to be back and as the latest growth updates show, this is only the beginning.

Viva Dexia, the longest commerial in the history of Duval Guillaume, has been awarded at The Festival for Company Films. Viva Dexia was made for Dexia Bank and was used for internal training.

It is based on a well known tv-format where people have to overcome their fears. In the film we show how the people at Dexia can overcome their fear for having a closer and more open contact with their clients.

Viva Dexia is directed by Jan Matthijs and has a cast starring Sien Eggers, Gene Bervoets en Koen Van Impe. The jury of The Festival for Company Films consisted of directors, journalists and director Lieven Debrauwer, past winner at the Cannes Film Festival.

Continue reading “Viva Dexia!” voted best company film →

Duval Guillaume Brussels and Tabasco have won a national competition to design the most creative bus. The competition was organised by De Lijn, responsible for public transport in Flanders, and its saleshouse LijnCom.

The winning bus will be used in real public transport in the city of Antwerp.

Continue reading Tabasco makes public transport hot →

The Creative Club of Belgium organizes the annual Gala of the CCB Awards. The most creative ideas in marketing, communication and advertising are rewarded by the Belgian industry. The Gala CCB for 2008 took place in Knokke and was themed ‘Comme A Cannes Belgium’.

Duval Guillaume and its clients received many awards. Twenty-five statues were taken home by the Duval Guillaume offices in Antwerp and Brussels, including a Grand Prix. You can find a full overview below.

Continue reading 2008 CCB Awards for Duval Guillaume →

DE Senseo received a San Accent for its recent Café Choco campaign, created by Duval Guillaume Brussels. The award is organized by the SAN (Stichting Adverteerdersjury Nederland) and is the most prestigious award for Dutch advertisers in the Netherlands.

Duval Guillaume Brussels is awarded with a Grand Clio for the campaign ‘A Blind Call’ for the League of the Blind. It’s the first time a Belgian agency wins a Grand Clio.

The Clio Awards is an international recognized advertising competition, with 20.000 entries from all over the world. They have as strong focus on innovation in the advertising industry and groundbreaking work.

The Grand Clio was awarded in the category innovative media. The jury praised the campaign for its new way of thinking and approaching advertising.

Good news from The One Show in New York: Duval Guillaume Brussels wins a golden pencil for the campaign “A blind call” for the League of the blind. As from today, we’ll be writing with a golden pencil.

The One Show is one of the highest appreciated award concours on the planet. For this year’s 2008 edition there were 25.000 submissions worldwide. As far as we can recall, this is the first gold pencil ever for a Belgian-based advertising agency. For the record: our memory only goes back to halfway the nineties.