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At this years edition of the Eurobest advertising Festival in Lisbon Duval Guillaume Modem turned 9 shortlists into magic: 9 awards. The biggest ‘bad boy’ winner was Carlsberg ‘bikers’ that totalled 1 gold, 3 silver and 3 bronze awards, resulting in one of Belgiums most awarded campaigns at this edition of Eurobest. In the Media category there was also a Bronze reward for Axa ‘interactive tv-ad’ and Carlsberg’s ‘probably the best ad’. Needless to say that we are kinda happy. Muito Obrigado!

The experience gift voucher celebrates its 10th anniversary in Belgium. And to highlight this event Bongo presents ten luxurious versions of the experience gift voucher: The Bongo Bingo’s. Nine of these Bongo Bingo’s will be distributed just like all other Bongo vouchers and you might just be lucky buying one. But for the 10th Bongo Bingo, Bongo organizes a contest with a spectacular finale at the Brussels-South train station.

This tenth Bongo Bingo offers a seven-day vacation at the Maldives and you can win this trip by participating in the contest which will start on www.bongobingo.be. by registerating online, you will take place in a virtual queue. By collection points , you can improve your position in the queue. When you are one of the first 30 people in the queue on the 30th of November,  you will be able to participate in the final battle at the  Brussels-South train station on December 3. On this location, the ultimate Bongo Bingo will be hidden between 5000 regular Bongo’s. It’s up to the 30 finalists to find it. The better placed you are in the queue, the more time you get to search.

So register in the online queue and come and find the Bingo at the Brussels-South train station on December 3.

For several years now the the Agricultural Marketing Board of Flanders (VLAM) has been highlighting the importance of drinking milk. This is important for everyone but especially for women between age … and … to help reduce the risk of osteoporosis when they’re old. Milk is a very important part of a balanced and varied nutrition.

For their new campaign VLAM is building further on the “Drink milk now for later” baseline. This time the campaign is based on a well-known fact, namely that women outlive men. With this in mind it is even more important for women to drink milk for later. This way they stay in shape their whole life. Discover the 2 new tv commercials of this campaign below:

We all know Belgians aren’t the most patriotic of all people. That doesn’t mean we as a nation shouldn’t be proud of the Belgian delegation for the Olympics in London 2012. To make sure that we all feel connected with our athletes, the Belgian Olympic Committee wanted Belgians to show their enthousiasm and to cheer their athletes all the way to the podium in London. It is the cheers, the applause that makes athletes to transcend themselves.

To do this, the BOIC and Duval Guillaume Modem created an online platform – www.roadtolondon.be – on which all Belgians are invited to applaud for their favorite athletes. A small effort from each Belgian results in a massive applause from all of us. Because an Olympic effort deserves an Olympic applause. To kick off the campaign we created a TV commercial which is being aired right now.

Or check out www.roadtolondon.be so you can applaud with all of us.

Every year in Belgium the IAB Mixx Awards honor the best cases in digital marketing. This year they asked us to apply the digital philosophy to their award show.

First medieval concept of award shows we wanted to change were the goodiebags. Mostly you end up carrying a bag that weighs more than the awards you might actually win, so we introduced the ‘digital goodiebag’. A more relevant, more eco-friendly and much more efficient promotional tool for sponsors.

Another tradition after the awards being handed out is the party. To practice what they preach we digitalized the party and introduced the ‘Tweejay party’, a party where the entire audience becomes a deejay.

At this year’s IAB Mixx Awards (the Belgian award show for interactive excellence rewarding the best digital campaigns of the year) Duval Guillaume Modem won 1 Gold and 1 Silver award and on top of that it was named Digital ‘Agency of the Year’ for the second year in a row. We clearly must be doing something right ;-)

Here’s the winning work: Carlsberg “Bikers” (Gold), Ethias “Safest Route” (Silver) and nominations for Opvoedingslijn “Little Robin” and IKKI “The Crying Invoice”.

To reinforce the new baseline ‘That Calls for a Carlsberg’ Duval Guillaume Modem proposed an original experiment. In Belgian cinemas some innocent couples were confronted with a theatre filled with not-so-friendly gentlemen and only 2 seats left… How will they react? The result of this experiment can be seen in Kinepolis and online via YouTube.

In the beginning of this year, Carlsberg launched a new global positioning and baseline ‘That Calls for a Carlsberg’. Carlsberg is a well-known brand, but people didn’t necessarily know what the brand stands for. With this global positioning Carlsberg wants to add essence to the brand and tell the Carlsberg story, so every market understands that Carlsberg beer stands for tradition, quality, a great taste … and making the right choices.

In March we launched the Flair Fashiontag, an application for Belgian Women’s magazine Flair. It was one of the first cases that was ever featured on the Facebook Studio website, right after Facebook launched it. And today Duval Guillaume Modem is in the spotlight again on the Facebook Studio with some more background on the application and the strategy behind it. Something for which Facebook had a chat with our own Mattijs Devroedt, Strategic Planner at Duval Guillaume Modem.

Curious? Check out the interview on Facebook Studio.

Carlsberg takes you away from your computer and back to the bar! Treat your friends to a personalized Carlsberg online or via mobile and have a drink together at one of the many Carlsberg events or parties. Cheers!

The Tournée Digitale app by Carlsberg is available on the iTunes appstore and Android Market. For more information go to www.tourneedigitale.com