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At the end of 2006 the newly found word “fokkie” was used for the first time in a radio commercial for leading coffee brand Douwe Egberts. It was part of a dyslectic series of commercials illustrating you mix up words when you haven’t had your coffee yet. Soon the word “fokkie” began to lead a live outside advertising and at one point it began to pop up in chat sessions, it was used by radio hosts and the scriptwriters of one of belgium’s popular soaps used it in their dialogues. And no, this was not the result of product placement. Last summer we organised an online petition to get “fokkie” in de official Dutch dictionary. More than 7.000 people signed the petition and 12.000 became fan on facebook. And so, three years later, the unthinkable happened: fokkie is accepted as an official entry in the new yearbook of the official Van Dale Dutch dictionary. If you make it to the yearbook a couple of times, you are permanently part of the official daily language.

To promote the evening and night buses, public bus company De Lijn has launched a large scale guerilla campaign. In all major cities they stuck passe-partouts on existing event posters with the text: whatever you are planning tonight, also plan your transport.
The campaign also has an interactive part. Organisers of events are given the chance to promote their event on the real buses of De Lijn. All they have to do, is to upload their poster on www.nachtlijn.be.

For fitness center HealthCity we made a wrongly addressed mailing. On purpose, of course. Everyone reveived a letter addressed to his or her neighbour. We counted on everyone to do what good neighbours do, namely go outside and put the letter in the neighbour’s mailbox. Like this everyone got some exercise. But that’s not enough to get in shape, that’s why the letter invited everyone for a free session at the HealthCity fitness center.

One of the measures taken against the Swine Flu is to dissuade people to shake hands. Since greeting is an essential part of our social life, a new way of greeting is needed. That’s why Telenet wants to introduce the airshake, that’s a handshake without touching each other and without infecting each other. Learn the airshake now and make it spread faster than the swine flu.

You can easily learn the airshake on www.airshake.be

A cup of coffee still is the best moment to have a meaningful conversation. Coffee brand Douwe Egberts wanted to underline this, so we designed cups that help you choose a topic to talk about. You can let your spoon decide on a subject ad random or you can slightly manipulate the choice, that’s up to you.
Last Sunday a special edition of the cup was handed out during the Antwerp referendum about the construction of the controversial bridge “The Lange Wapper”. By handing out coffee, we invited people to have one last good conversation before taking a vote. We even gave a cup of Douwe Egberts to the mayor of Antwerp, even though he already had made up his mind.

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Creative Director Katrien Bottez is invited to be part of the 2009 Eurobest jury. She will be judging television, print, outdoor and radio. Eurobest, the European equivalent of the Cannes Lions, will be taking place in Amsterdam from November 22nd onwards. On www.eurobest.com you can check how much Katrien and the other members of the jury liked your work.

Drinking milk on a daily basis helps you stay fit and flexible. To prove this, we did a stunt during the tv-program “So You Think You Can Dance�.

Consternation, when a 64-year old man appears before the jury. Even more consternation when this 64-year old man does his audition in jump-style. The jury couldn’t believe their eyes. They got on their feet, applauded while Leon showed his moves and were flabbergasted when he ended his audition with a split. (*)

Jurymember Jan Kooijman commented: “I don’t think I’d be able to pull that of when I’m your age�. Exactly what we wanted to hear, because right after the show we revealed that the 64-year old was entered by Milk. With his performance, he proved that if you drink milk when you’re young, you’ll be able to dance like Leon when you’re older.

(*) Please don’t try this without drinking milk first.

The commercial “barfight� for Spa Barisart won this year’s grand prix at the Kinsale shark awards. It was the only grand prix allotted in tv. The commercial, which was shot completely under water, also got a golden shark in the category non alcoholic drinks.

And there were more reasons to celebrate. De Lijn “Pinguins� was awarded a silver shark for best animation, Tabasco “Streaker� got shortlisted.

A very sparkling result calling for something very sparkling to drink.

For the opening of the brand new meeting centre SQUARE, we really want everyone to be present. Even the wellknown statue of King Albert I will be able to attend the opening festival. It took us some time, but we managed to put him backwards on his horse, making him the honorary guest.

The inauguration of SQUARE will take place on September 20^th, some 9000 guests are expected for this spectacular show including concerts, special events and fireworks.

New online impulses for Duval Guillaume. One of them is Lander Janssens. Lander won two eurobest awards last year and we won’t mind if he can achieve this once more as one of the new online creatives of Duval Guillaume. Besides Lander, the digital departement will be reinforced by Lieven Dewitte. He worked as a project manager for Sony Europe and will now form the important link between ideas and technique.