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To celebrate Valentine, Brussels Airlines has developed an online game you can only play with two, with 4 hands on 1 keyboard. A real “quatre mains”, as the French say. Brussels Airlines launches this game in 18 European countries and in each country they will look for the perfect couple. The couples with the highest socre win a romantic trip for two. If you want to start your fourplay, get close together and go to http://www.brusselsairlinesgames.com/valentine/

A simple experiment of Quality paper De Morgen to test the oneness of the euro. 1 euro of each member of the European State is put for sale on eBay. May the strongest currency win.

You can bid during the European summit in Brussels this week, this summit will be dominated by the monetary oneness of the Euro.

Bid here on a Euro [bidding has ended]

This personalised DM talks about Trimetal’s online webbuilder which enables painters to build their own website in a few simple steps. At the same time, it invites them to immediately promote the newly created website, as the DM on itself is a sticker with a personalised URL printed on the front. With this sticker pasted on their minivans, painters can advertise their services and work to potential clients while driving to existing clients. 4.500 Belgian painters received this mail piece with their personalised URL sticker.

With the radiocampagne for Bongo Gift Boxes, Duval Guillaume Brussels won silver at this year’s LIA (London International Awards). The commercial features soap and film actor Herbert Flack playing himself as an actor who helps people who cannot act surprised anymore when getting another cliché christmas present. For those who don’t understand Dutch, we have added a backtranslation.

V: Here you are, darling, your Christmas present.

M: Yes, well, I’m sorry, but every year the same gift, I really can’t pretend to be happy with it anymore. So I have hired a professional actor…

HF: Merry Christmas, this is Herbert Flack… I assume this is a bottle of champagne? How would you like me to accept it? Euphoric, neutral, just say it…

M: Eh, euphoric will do fine.

HF: OK…

SFX: Opens gift, music.

HF: Waaaah, a bottle of champagne! Great! Let’s pop that one, shall we! (plop!)

VO: Instead of always the same gift, you’d better give a Bongo.

Jingle

Invitation to make a testdrive with the new, ecological Hyundai Santa Fe, with an emission of 169gr. To make the testdrive even more ecological, we included two free bus tickets.

Soon, readers of De Morgen will be able to consult their paper on iPad. They will be able to choose between sticking their head into the paper or their index finger.

Every year De Lijn is looking for the right trigger to convince drivers to go to the city by bus instead of by car. This year they addressed drivers when it hurt most, while they were looking for that unfindable parking space.

With 2 more bronze lions in the categories film and interactive film, we end the week with 3 lions in total. The film lions both go to Telenet, the first for “Evi Naked�, the second for “Extras�, where we show how extras claim to be recognized in the street since the introduction of the sharp image of Telenet Digital tv.

The third bronze was won for a national radio campaign for Bongo giftboxes. In the commercial soap actor Herbert Flack plays the role of himself as an actor you can hire to open your x-mas presents.

Next to this, there were shortlists for De Lijn “nightbusesâ€? in direct, Ché “Blowjobâ€? in media and cyber, Spa “Barfight” in film, MTV “stayingalive.org” and Stallaert “ugliest building” in cyber.

We were already Belgium’s most awarded creative agency, but as of yesterday we’re also the agency with the most EFFIE awards from the last decade. Our three new awards take our grand total to 13 Belgian, 1 in The Netherlands and 1 European EFFIE. Proof that creative work built on consumer insights, strong ideas and credible promises results in stronger sales and even stronger brands. You can (re)discover all 15 cases below.

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• 2010: Lotus Speculoospasta (Lotus Bakeries) – Liefde geven is liefde krijgen.

Download case here (in dutch)

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• 2010: Wakkere Bakker (VLAM) – Je haalt er meer dan brood alleen.

Download case here (in dutch)

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• 2010: Axa Bank – Redefining standards in turbulente tijden.

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• 2009: Weight Watchers – Speel ze kwijt, voor altijd.

Download case here (in dutch)

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• 2008: Douwe Egberts (Sara Lee Coffee & Tea Belgium) – Fokkie!

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• 2008: Lotus Peperkoek (Lotus Bakeries) – Want een zwak moment komt altijd ongelegen.

Download case here (in dutch)

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• 2007: Come a casa (Ter Beke) – Naturalmente.

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• 2005: Spa Reine (Spadel) – Het zuiverende water.

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• 2004: Come a casa (Ter Beke) – Lekker snel is lekker vers.

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• 2003: Belgacom ADSL (Belgacom) – En je bent het wachten niet meer gewoon.

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• 2003: Humo (Sanoma Magazines) – Die ochtend in de krantenwinkel.

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• 2003: Senseo (Douwe Egberts & Philips) – Een sensationeel succes.

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• 2002 EACA: Senseo (Douwe Egberts & Philips) – Never disturb someone having a Senseo.

Download case here (in english)

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• 2001: Dexia Bank – Niet langsgaan bij het Gemeentekrediet, ge meent dat toch niet.

Download case here (in dutch)

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Duval Guillaume: Most Awarded Belgian Agency of the Decade.
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From now on, readers of De Morgen can express their opinion in the completely restyled opinion page “De Gedachte”. No need to demonstrate in the street anymore if you don’t agree with something.