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You can’t think about the sales without thinking about parking problems. These parking problems inevitably result in parking stress and frustration.

That’s why buscompany De Lijn placed parking stress punching balls in 11 major cities in Flanders. Every driver could ventilate his parking stress and received a free bus ticket. So their next trip to the city would be more relaxed.

Continue reading Buscompany De Lijn takes care of parking stress →

Yesterday, on the closing night of the Cannes Festival, a bronze lion was given to the tv-campaign for the National Milk Board (VLAM).  The campaign consists of two commercials : Milk “Jumpers” and Milk “Freestyler”.

This brings us to a total of 4 lions and 9 shortlists after one week of judging. Please scroll down if you want to relive the week once more.

On the closing night of this year’s Cannes Festival, we have  four chances to get our fourth lion . The following tv-commercials are shortlisted : Spa Barissart “Barfight”, Mercator “Milkman”, Milk “Jumpers”, Milk “Freestyler”.

Continue reading 4 shortlists in film →

More good news. With tv still to be judged, here are another 2 bronze lions and 2 shortlists. The first bronze is for the the radio-commercial “crisis” for Brussels Airlines, the second bronze goes to De Lijn “business cards” in the category Direct. The latter also received a shortlist in Design. In print there was a shortlist for the the ad “motorcyclist” for Re-born to be Alive. 

Awaiting the first official Cannes results, here is the final score for the New York Festivals. In total we won 2 Gold World Medals, 1 Silver and 3 Bronze.

Gold is for the ad “Save 8 lives” for Re-born to be Alive, both in print and in best use of media. Silver goes to the print campaign for Lazer Helmets. The Bronze awards are for De Lijn “Penguins” in best TV-animation, Komatsu in Direct and again Re-born for the print ad “Motorcyclist”.

Brussels Airlines wants complete transparency for its costumers, meaning no hidden costs and no unpleasant surprises. Today Brussels Airlines even goes one step further: instead of pushing single trip tickets, they simply give the price for a round trip ticket. In this way, you immediately know how much the flight will cost you. With this measure Brussels Airlines once again shows it is the low fare you can trust.

In Belgium you can only become a donor if you first sign an official document. Since few people are aware of this, Re-born launched a national newspaper campaign in order to make it known to the population.
The two ads generated a lot of traffic to the site and prompted more than a hundred people to register themselves as an organ donor. For both pictures professional dancers where cast, so nobody got hurt during the shooting.

Thanks to Brussels Airlines you don’t have to save money on your travel expenses anymore. You can fly to as many as 50 European destinations for as little as 49,99 euro. One way only, so you don’t have to come back if you don’t want to.

Animal rights organization GAIA has launched its Year End campaign against foie gras. This time, GAIA asks everyone to replace the foie gras with Faux Gras de GAIA. This vegetarian alternative is festive too, but shows greater respect for animals.

The product is on sale while stocks last, at Bio Shop and Origin’O. On www.fauxgras.be people can find all points of sale. The site also offers inspiration for a festive dinner without foie gras, and a list of restaurants that don’t serve foie gras.

The product launch is accompanied by point of sale material, newspaper ads, radio commercials and a tasting tour in various Belgian cities.

In the new edition of The Gunn Report, Duval Guillaume is ranked 27th in the list of the world’s most awarded agencies. In this world ranking, which can be compared with the ATP in tennis, Duval Guillaume is in the good company of Wieden+Kennedy Portland and 180 Amsterdam. Duval Guillaume is the only Belgian agency in the top 50.

“A Blind Call” in top 10 most awarded campaigns worldwide

The good ranking is largely the success of the campaign “A Blind Call” for the League of the Blind. Among other festivals, it was awarded at the three biggest award shows. It received a golden pencil at The One Show, a gold lion in Cannes, topping with a Grand Clio.

This got “A Blind Call” on the 7th place of most awarded campaigns in “All Gunns Blazing”, a category especially made for innovative ideas and campaigns. It’s in the nice company of “HBO Voyeur” by BBDO New York and “Whopper freakout” by Crispin Porter+Bogusky. The campaign “A Blind Call” is described as being “intelligent and directly inspired by real life.”