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Interview (Dutch) with Executive Creative Directors Geoffrey Hantson and Katrien Bottez about the new Duval Guillaume.

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Yesterday evening two of our most recent campaigns were rewarded at the prestigious EFFIE Awards. Which – of course – makes us very proud: it’s our 15th EFFIE Award since 2002. It makes us Belgium’s most EFFIE rewarded agency of this decade and confirms Duval Guillaume’s efficient creativity approach. Creativity not for the fun of it, but a great campaign idea, sharp media insight and excellent production execution, all anchored on an innovative strategic insight. Creativity that stands out and helps our clients business to be more successful.

Our Drink milk now for later campaign for VLAM Melk (the Milk Board of Flanders) was awarded a Gold EFFIE. The judges mainly praised the innovative strategic insight that milk allows you to stay flexible your whole life, and the consistency with which the strategy was translated to strong creative work. These two factors eventually lead to fantastic results with proven effect of communication: we succeeded to establish the first growth in milk consumption in Flanders in decades.

With the campaign Coffee and Lotus Speculoos, always together we won a Silver EFFIE. The strategic choice to grow Lotus Speculoos by focusing all our communication efforts consistently on one consumption moment, the coffee moment, proved to be effective and lead to significant growth with remarkable ROI results.

For more info about both cases, feel free to contact mattijs.devroedt@duvalguillaume.com

Public bus company De Lijn has launched a new campaign showing it’s smarter to take the bus or tram. Kick off is a commercial showing a group of ants beating an aardvark in a clever way. Pay-off : It’s smarter to travel in group, take the bus. The 3D-production was done by CC (Creative Conspiracy). De Lijn is also working on an smartphone game  featuring the ants of the commercial.

In follow up campaigns, De Lijn will also give the proof why it’s smarter to travel in group. These campaigns will focus on the nature friendliness of public transport and the fact that taking the bus gets you faster through traffic and helps you to get rid of the stress of finding a parking space.

Young women don’t drink enough Milk, although they all know the risk of getting osteoporosis at a later age. How can we reach these young women? We address them at a moment they are sensitive for messages about their health: right after they have given birth.

Staying in shape is about healthy food, but also about getting enough exercise. Milk wanted to help with them both, so we developed Milk MamaMoves, a fitness program all young mums can do using their baby as fitness weight. Now they can get in shape, without losing quality time with their newborn baby. Because the baby gains weight daily, the exercises will get harder every day. Milk MamaMoves is developed with FitClass and comprises 27 exercises that can be viewed online on www.drinkmelk.be or ordered on DVD for free. You can also order a baby bodysuit with the weight of your baby printed on it.

“New York Streetnames”, a fundraising idea for the homeless of New York, has been entered for the Cannes Lions Good Work Competition, a new category awarding proactive ideas for Non Profit Organisations. Best entries will be selected by a professional jury and will get a chance to be presented to the chosen organisation.

There is a good reason why the streets in New York City have no name. It gives us the opportunity to turn New York from the city where the streets have no name and the homeless have no future, into the city where the streets have a name and the homeless have a future. Famous people, brands and organisations will get the opportunity to name a New York Street after them. In an ideal world the city of New York would concede in posting those streetnames for a year. In an even more ideal world enough money will be raised to do something fundamental for the homeless and poor in New York.

With the GPS iPhone app “Safest Route” , insurance company Ethias wants to offer its clients a safe alternative for the shortest and the fastest route.

The route planner gives an auditive warning everytime you approach a dangerous point on Belgian roads. It can do so, because Ethias is the first to use the official list of dangerous points in Belgium and integrate it in a route planner.

Users also have the ability to add so-called black points themselves. With the “Safest Route” Ethias wants to be there for their clients even before anything happens.

Facebook just launched their new site Facebook Studio. According to the marketing team of Facebook  “it is a site recognizing and rewarding amazing creativity on Facebook”. It will also be a resource for education, questions, and collateral.

Flair “Fashiontag” has the honour to feature on the homepage of this newly launched site. The Fashiontag is a facebook app developed for Belgium’s leading women’s magazine Flair. With the Fashiontag you don’t tag people anymore, you tag their clothes, giving you the chance to find inspiration for your wardrobe.

If you want to know more, you can always contact peter.ampe@duvalguillaume.com or katrien.bottez@duvalguillaume.com.

Ethias insurance company is always doing what’s right. In this case they are the first to offer an omnium car insurance for every type of car, from brandnew cars to second hand cars. This gives every driver the perfect peace of mind, because it’s nice to know you’re fully protected. Even a total loss cannot stop you anymore. The animation of the tv commercial and the online bannering was done by CC, the advertising cell of 3D production company Creative Conspiracy.

After 249 days Belgium is still without a government. No less than 6 mediators have abandoned and returned their formation assignment to our Belgian King, Albert ll.

Cup-a-Soup is all about lightening the load. So, together we created a support page to encourage the King with a heartfelt message. Cup-a-Soup, a Cup & Hup.

Support the Belgian King in Dutch: facebook.com/hupgroep
Support the Belgian King in French: facebook.com/groupehop

From now on interactive agency The Parking Lot and our Brussels agency will work under one roof. The Parking Lot will keep its own name and own clients, but it will work exclusively for Duval  Guillaume Brussels as an advertising agency. Evan Van Lissum from The Parking Lot about the collaboration : “I have the feeling ideas and technology will meet eachother swiftly, I’m very eager to see the first results.” For Duval Guillaume the input of The Parking Lot fits perfectly in the philosophy of the agency, namely bringing together the best talents for our clients.

Management The Parking Lot