Author Archive

Brussels/New York, 21 September 2009 – Financial transaction services
provider Euroclear was awarded two Grand Awards for its 2008 annual
report at the ARC Awards ceremony held in New York on 17 September.
The company achieved the highest accolades in two categories: “Best of
International� and “Best Cover Design�. The ARC Awards Competition is
considered the most highly respected and prestigious competition in the
industry.

The annual report entitled “Challenges can make you stronger” was
written and edited by Euroclear, and conceived and designed by leading
communication agency Duval Guillaume.

As part of an elaborated citymarketing action plan for the city of Ghent, the corporate branding division of Duval Guillaume, has developed a new brand identity including new city logo & house style, visual language and content platform. The starting principle is claiming that Ghent is a genuine city harmoniously combining so many different dimensions (culture, innovation, music, harbour,..). The new logo with a double point at the end of the word ‘Ghent’ symbolizes this principle of Ghent being a vibrating society junction for all people living, working and visiting the city. Take a look at the identity manual http://www.news-from-duvalguillaume.com/gent/styleguide/ and discover that city marketing is more than just a graphical make-over.

This new print campaign for Lazer bicycle helmets was illustrated by Italian designer Philippo Comarella and yes we swear: no animals were harmed.

Duval Guillaume has – again – been nominated for an EFFIE award. This time
it is the Antwerp division with the Weight Watchers campaign that has won a
bronze award. Here is the case. Enjoy.

At this years edition of the RMB Cyberlions award, Komatsu received the Gold medal in the category ‘Viral Advertising’ with the ‘Xtreme precision’-emailing.
Check it out:

Print and online campaign for DUS, Drive Up Safety, Belgium’s most important
youth road safety organization.

More on Flickr.

To emphasize the stability of AXA bank and its interest rates,
we made a house of cards out of 2m2 billboards in the Central Station, Brussels, Belgium.

More on Flickr.

Every year a Belgian charity called Peace Islands sells ‘little men’ keyrings in the shape of their logo. These “little people� are a popular way for them to raise funds and for people to support their work with Third World farmers. All sounds so simple. But even the simplest ideas can get lost in translation, as this internet-only film shows.

Take 3 hidden cameras, a flavour of arrogance and a new basic human right:
free means free. Mix it and see what you get.

Continue reading TMF Mobile: Free means Free! →

How will your life look like when it flashes by?

A new commercial for Mercator Insurances.