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To promote the fact that mtv.be is the best place to discover new music we created this spot to show how new trends are – euh – formed.

So waste your money, but get your calls and texts for free with TMF Mobile.

Other magazines might blow out some candles when celebrating their birthday. But when Ché – Belgiums favourite Men’s Magazine – celebrates it’s 10th anniversary they allow everybody to blow something much more interesting: skirts!

Try it.

For Solvay (www.solvay.com), an acclaimed international industrial Group active in Chemistry, the corporate communication division of Duval Guillaume came up with a pretty idea for promoting one of Solvay’s main partner projects: ‘Solar Impulse’ ( www.solarimpulse.com).
In a world depending on fossil energies, the Solar Impulse project is a paradox, almost a provocation: it aims to have an airplane take off and fly autonomously, day and night, propelled uniquely by solar energy, right round the world without fuel or pollution. An unachievable goal without pushing back the current technological limits in all fields…
Another example on how innovation should touch all of our ‘flying’ hearts.

As part of the sales promotion campaign during the Brussels car show,
Alfa Romeo has converted 50 bus shelters around Belgium into free classified ad hoardings. After all, since a new Alfa Romeo is now so cheap, you’ll want
to be getting rid of your current wheels pretty quick.

More pictures here.

As part of a sales promotion campaign this ambient stunt in Belgium’s
busiest shopping places illustrates just how easy it is to buy an Alfa Romeo
Mito when the price is incredibly reduced. The headline reads ‘Your chance
to own an Alfa Romeo’ and invites people to discover all the reduced prices
at Alfaromeo.be.

More pictures here.

TMF Travel is Belgiums favourite party travel organiser for teenagers between 16 and 25. And when you’re having  a clubbing holiday, it’s quite obvious that you’ll soon learn to leave mummy and daddy behind.

Every two years in january, hundreds of car salesmen gather together in Brussels at the ‘Brussels Auto & Moto salon’ with the aim of selling as many cars as they can. So a huge amount is spent on advertising. Or rather, it’s spent on media. But Alfa Romeo, as a non-conformist brand, briefed us to do something different for their 147 model. But just like the others, the only thing we could talk about was price. Their exact words were ‘we can’t go any lower’. We took that literally.

Last Friday 23rd of October, Duval Guillaume organized a seminar in Antwerp about employer reputation management (“Employer branding is dead, so what now?�). Attendees included corporate communications and HR professionals of 50 top companies like Alfacam Group/EXQI, AstraZeneca, BASF, Electrabel, Euroclear,Fedex, GDF Suez, Ideal Standard, Mediamarkt, RealDolmen,  Sara Lee, Solvay, Spadel and Siemens.

Continue reading Employer branding is dead, so what now? →

To coincide with National Architecture day Belgium’s biggest demolition company STALLAERT is giving the public the chance to vote for Belgium’s ugliest building. STALLAERT will offer the owner of the winning construction to knock his building down. To cast your vote, visit www.hetlelijkstegebouw.be or www.lebatimentlepluslaid.be, before November 6.