Author Archive

At this years edition of the RMB Cyberlions award, Komatsu received the Gold medal in the category ‘Viral Advertising’ with the ‘Xtreme precision’-emailing.
Check it out:

Print and online campaign for DUS, Drive Up Safety, Belgium’s most important
youth road safety organization.

More on Flickr.

To emphasize the stability of AXA bank and its interest rates,
we made a house of cards out of 2m2 billboards in the Central Station, Brussels, Belgium.

More on Flickr.

Every year a Belgian charity called Peace Islands sells ‘little men’ keyrings in the shape of their logo. These “little people” are a popular way for them to raise funds and for people to support their work with Third World farmers. All sounds so simple. But even the simplest ideas can get lost in translation, as this internet-only film shows.

Take 3 hidden cameras, a flavour of arrogance and a new basic human right:
free means free. Mix it and see what you get.

Continue reading TMF Mobile: Free means Free! →

How will your life look like when it flashes by?

A new commercial for Mercator Insurances.

In the first edition of the vacature awards for creative recruitment communication, two Duval Guillaume campaigns were awarded

In the category of corporate advertising, law firm Loyens&Loeff was rewarded for their young graduates campaign.

The second award went to Deloitte for their integrated recruitment communication. The Deloitte campaign is a perfect example of consistent communication through all channels.

Deloitte case

Loyens&Loeff

Just for once, forget the introduction and promise us to forward the
message. (Child Cry)

We just won a golden Cresta award in Direct for Kimberly Clarck, ‘The
strength of Scottex’.

Can you create eye preference instead of brand preference? Here’s an
integrated answer. By the way, check out luisternaarjeogen.be for the
complete radio play.