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As part of the sales promotion campaign during the Brussels car show,
Alfa Romeo has converted 50 bus shelters around Belgium into free classified ad hoardings. After all, since a new Alfa Romeo is now so cheap, you’ll want
to be getting rid of your current wheels pretty quick.

More pictures here.

As part of a sales promotion campaign this ambient stunt in Belgium’s
busiest shopping places illustrates just how easy it is to buy an Alfa Romeo
Mito when the price is incredibly reduced. The headline reads ‘Your chance
to own an Alfa Romeo’ and invites people to discover all the reduced prices
at Alfaromeo.be.

More pictures here.

TMF Travel is Belgiums favourite party travel organiser for teenagers between 16 and 25. And when you’re having  a clubbing holiday, it’s quite obvious that you’ll soon learn to leave mummy and daddy behind.

http://www.vimeo.com/8740190

http://www.vimeo.com/8740231

Every two years in january, hundreds of car salesmen gather together in Brussels at the ‘Brussels Auto & Moto salon’ with the aim of selling as many cars as they can. So a huge amount is spent on advertising. Or rather, it’s spent on media. But Alfa Romeo, as a non-conformist brand, briefed us to do something different for their 147 model. But just like the others, the only thing we could talk about was price. Their exact words were ‘we can’t go any lower’. We took that literally.

Last Friday 23rd of October, Duval Guillaume organized a seminar in Antwerp about employer reputation management (“Employer branding is dead, so what now?”). Attendees included corporate communications and HR professionals of 50 top companies like Alfacam Group/EXQI, AstraZeneca, BASF, Electrabel, Euroclear,Fedex, GDF Suez, Ideal Standard, Mediamarkt, RealDolmen,  Sara Lee, Solvay, Spadel and Siemens.

Continue reading Employer branding is dead, so what now? →

To coincide with National Architecture day Belgium’s biggest demolition company STALLAERT is giving the public the chance to vote for Belgium’s ugliest building. STALLAERT will offer the owner of the winning construction to knock his building down. To cast your vote, visit www.hetlelijkstegebouw.be or www.lebatimentlepluslaid.be, before November 6.

Brussels/New York, 21 September 2009 - Financial transaction services
provider Euroclear was awarded two Grand Awards for its 2008 annual
report at the ARC Awards ceremony held in New York on 17 September.
The company achieved the highest accolades in two categories: “Best of
International” and “Best Cover Design”. The ARC Awards Competition is
considered the most highly respected and prestigious competition in the
industry.

The annual report entitled “Challenges can make you stronger” was
written and edited by Euroclear, and conceived and designed by leading
communication agency Duval Guillaume.

As part of an elaborated citymarketing action plan for the city of Ghent, the corporate branding division of Duval Guillaume, has developed a new brand identity including new city logo & house style, visual language and content platform. The starting principle is claiming that Ghent is a genuine city harmoniously combining so many different dimensions (culture, innovation, music, harbour,..). The new logo with a double point at the end of the word ‘Ghent’ symbolizes this principle of Ghent being a vibrating society junction for all people living, working and visiting the city. Take a look at the identity manual http://www.news-from-duvalguillaume.com/gent/styleguide/ and discover that city marketing is more than just a graphical make-over.

This new print campaign for Lazer bicycle helmets was illustrated by Italian designer Philippo Comarella and yes we swear: no animals were harmed.

Duval Guillaume has – again - been nominated for an EFFIE award. This time
it is the Antwerp division with the Weight Watchers campaign that has won a
bronze award. Here is the case. Enjoy.