Author Archive

During the night of Saturday 29th March to Sunday 30th March Belgians switched to the summer hour. Three o’clock became two o’clock and we all missed out on one hour of sleep.

To make sure everybody got out of bed Sunday morning Douwe Egberts launched the a wake-up-call service called Fokkiefoon (Dutch) and Faké Service (French).

You can order a wake-up-call for yourself or for your friends through the website www.fokkiefoon.be (Dutch) and www.fakeservice.be (French). You can choose the dyslectic message people will hear when waked up.

Looking at the database, we see most people want to get their friends out of bed around six in the morning. Quite a prank. Since many people are jetlagged during the whole week, the service will be available until Friday 4th of April. Enjoy.

After reading our article Douwe Egberts supports Brudio Stussel with fokkie you can listen to the radio spots created for the 25th birthday of Studio Brussel. They are recorded in Dutch.

• Long spots

Jervaardag

Radiopakot

Continue reading The Fokkie radio spots →

Earlier we showed the print campaign for the Lazer Urbanize fashion helmet. Below you can find the print used for the Lazer Bike Helmets.

Concours Créa is a creative competition in Québec, Canada. Guillaume Van der Stighelen, co-founder of Duval Guillaume , was asked to become part of the campaign for Concours Créa 2008.

Do visit www.concourscrea.com to get a closer view on the whole campaign and see some other examples showing advertising celebs. As far as the picture with Guillaume goes… That should already be close enough.

(view image big)

Continue reading Concours créa: Guillaume →

The Association of Communication Companies and Media Marketing magazine organized the Merit Awards 2008. At the awards ceremony in the Hippodroom of Groenendaal seven awards were handed out.

Douwe Egberts (Sara Lee), long time client of Duval Guillaume, was elected ‘Advertiser of the year’ at these Merit Awards. The jury explained Douwe Egberts is a brand that has committed to play a social role in communities and has communicated accordingly.

The people from Douwe Egberts were shiningly happy and asked all members of our brand team to join them on stage. The idea of holding hands may have been a bit too much, but hey…

You can find some recent TV spots for Douwe Egberts in the a good conversation article on this news blog.

David Hachez was interviewed by the Belgian broadcaster RTL TVI about the social platform Facebook and the potential use for advertisers. Have a look at the video (in French).

David Hachez is a strategic planner at Duval Guillaume. You can find him on facebook.

Niko strives to increase our daily comfort by developing modern and intelligent systems. Products for lighting control, door phone and video systems.

Niko is well known for their light switches. For Niko, Duval Guillaume recently built a 3D house. The challenge was to create an experience in which people can discover the possibilities and value of domotica, to create comfort at home.

The video, the rooms and the solutions show a broad range of possibilities for making your home comfortable, trendy, safe and energy efficient.

Become inspired and discover Niko’s broad range of possibilities at ideas.niko.be.

All of us received some extra weight for x-mas. With a free diet pocket, the weekly magazine Flair helps its readers to lose these extra kilo’s as soon as possible. The diet pocket was announced by a television commercial.

STOP THE TRAFFIK went to the Compass Jobs & Career Convention in London to expose the harsh reality about women being trafficked into prostitution.

Sign the 1 Million Names petition while you’re online now at www.stopthetraffik.org.

Weight Watchers has their own way to attract the attention of men. Together with Duval Guillaume they created this video and e-mailed it to a database of 40.000 men, mainly readers of men’s magazines.

It is an amusing way to address weight issues towards a male audience. Entertaining one-to-one communication. Weight Watchers aims to invite men to try out the “Weight Watchers method”, change their lifestyle and feel better about themselves.