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In comparison with the supermarkets, the local bakeries don’t only have better products, they also have that extra social dimension. This social aspect is highlighted in a new TV campaign for the Flemish Union of Fresh Bakers.

In realistic and humouristic way the relationship between the local bakers and their clients is portrayed. For the commercials we used the best possible casting, including Flemish actress Tania Van den Sande, well known for leading roles in some of Flanders’ cult series.

Continue reading The social dimension of the local bakeries →

Every year the event industry loses millions of euros due to people not showing up at events and parties. This financial and ecological waste is no longer acceptable. From now on, people who confirmed their presence but then didn’t show up will be asked to donate a sum of money to UNICEF equalling the value of the money wasted. A viral campaign will be attached to all future invitations with the message: “If you don’t attend a confirmed event, you spoil more than just the party.”

Thanks to the 3 year long ‘fokkie’ campaign for Douwe Egberts, ‘fokkie’, and its french equivalent ‘faké’, have become regularly used words. Time to make it offical.

We started a petition to get these words into the official Dutch and French dictionary. The petition is supported by 3 radio commercials and a special Facebook fan page. You can help us to reach our goal by signing the petition on www.fokkietje.be or www.unpetitfake.be.

Get Fokkie in the dictionary

Listen to the radio commercials (Dutch):
Stop:
Onzin:
Met twee:

Listen to the radio commercials (French):
A deux:
Courant:
Insense:

To mark World Water Day, this mailing for Green Belgium was sent out to companies and the press.
The letter inside can only be read when held under water - proving that water really is the source of all knowledge.

More on Flickr.

In a new TV-commercial, Spa&Fruit wants to position itself more then ever as a low calorie soft drink. Spa&Fruit can rightfully make this claim, because it has a unique combination of natural Spa mineral water and fruit juice.

In the commercial, directed by Henry Littlechild, we see a woman who doesn’t succeed in killing a spider. Every time she steps on the spider, the spider just walks on like nothing has happened. What’s more, the spider even manages to walk on when the woman’s foot is on his back. On this image the pay-off appears: Spa&Fruit, your lightweight lemonade.

With a new TV campaign, the Agricultural Marketing Board of Flanders wants to stimulate the consumption of milk.

The commercials build on how we all see our future: we all want to grow old, but we don’t want to feel old. That’s why everyone is already investing today in tomorrow, through pension funds and anti-wrinkle lotions. You can also invest in your resistance by starting to drink milk on a daily basis. Hence the new claim of the campaign: drink milk now for later.

The campaign kicks off on tv and in cinema. Later on, the commercials will get an interactive sequel.

On the 19th of February 1996, today exactly 13 years ago, André Duval and Guillaume Van der Stighelen, signed the birth of Duval Guillaume. We wanted to share our first ad “little pony”, for the Belgian newspaper De Tijd. It was a reaction to the banning of the famous “horses” poster by Benetton, to promote creativity in advertising.

Little Pony

Benetton horses poster

And here’s another ad from the drawer, our agency opening ad:

Flemish public transport company De Lijn launched a campaign to emphasize its mission: to be the smartest way to travel throughout Flanders.

The campaign builds on the universal insight that travelling in groups has its advantages. In the TV commercials we show pinguins and fireflies to illustrate that, inviting people to follow their good example.

Duval Guillaume in Antwerp was nominated as agency of the year at Merit Awards.
Here is compilation of our work.

Off of a creative platform that invites listeners to “live their lives with Icelandic Confidence”, Duval Guillaume launched a new radio campaign in Dallas, Miami and Washington DC for Iceland Health to promote their newly formulated Iceland Health Joint Relief product.

Suzanne :
Secret :

Iceland Health is a nutritional supplement with at its base 100-percent Icelandic omega-3 (a natural anti-inflammatory), extracted from the purest fish oil and Icelanders in general are known to have the longest life expectancy in the world (80+).

This insight led us to change the communication approach for Iceland Health from ‘factual, clinical’ to ‘emotional, personal’: through Iceland Health Joint Relief and other IH omega-3-based products, consumers are now offered some of the same benefits experienced by Icelanders and, along with this, the proposition of experiencing life with “Icelandic Confidence.” And not to mention strong and supple joints!