Author Archive

Good is the enemy of great. A basic ‘no-compromise’ philosophy we share with our ‘against mediocrity’ client Nikon Europe. Nikon always exceeds the expectations. That is why a Nikon camera is not just a camera, but a Nikon.

You can view the video below or find a high resolution version on www.nikon-is-different.com under the header ‘cameras’.

[youtube]http://www.youtube.com/v/f2eSdhPY65c[/youtube]

The Creative Club of Belgium organizes the annual Gala of the CCB Awards. The most creative ideas in marketing, communication and advertising are rewarded by the Belgian industry. The Gala CCB for 2008 took place in Knokke and was themed ‘Comme A Cannes Belgium’.

Duval Guillaume and its clients received many awards. Twenty-five statues were taken home by the Duval Guillaume offices in Antwerp and Brussels, including a Grand Prix. You can find a full overview below.

Continue reading 2008 CCB Awards for Duval Guillaume →

Duval Guillaume is reinforcing its online expertise by attracting more talent. In spring 2008 eight new faces will join our organization to provide an even better service to our existing and new clients.

In our full service agencies we’re not into lines, not above, below, nor through. Duval Guillaume is a place where ambitious advertisers and creative talents meet and build brands together. The online expert center represents people working on digital strategy, creative concepts, content in all its forms, user experience and webdesign & webdevelopment.

Michel Thysen is the new Online Manager in our Antwerp offices. He will be responsible for all new business and Client relations, as also for the team management and online strategy. Inès Van Lautem starts as a planning and traffic manager to match work with people. Geert Theys is the technical project manager we were looking for.

Gijs Hoppenbrouwers, Liesbeth Willaert and Manoël Sanchez are web producers (account managers) working on Belgian and international clients, such as Brussels Airlines, Topps, Nikon Europe and Leaseplan. Greet Jans will add value to our user experience team as an information architect. Mara Kockaerts works as a junior interface designer and Olivier Rocq starts as a web developer.  

The Topps Company, a Kids confectioner and entertainment marketer, and one of the American clients of Duval Guillaume, recently launched www.babybottlepop.com: an entertainment platform for kids. The platform enables registered kids in the US and Canada to communicate with one another by sending and retrieving message bottles; all in a safe and secure COPPA-compliant environment.

Continue reading More kids on the net… at www.babybottlepop.com! →

The AMMA Awards - the Annual Masters of Media Awards - for 2007 are announced. AMMA rewards media expertise in Belgium. Last year Gaia and Duval Guillaume won an AMMA award in the category Best Creative Media for the Pigs in Pain campaign.

Hyundai and Duval Guillaume won the award for Best Media Strategy with the Hyundai “Helicopter Launch” campaign. The jury praised the use of internet and user generated content as powerful tools to create awareness before the actual launch of the car.

Christophe Mottint (Sara Lee), for whom we work with Douwe Egberts, was nominated in the category Media Advertiser . Christophe took the trophy home. Congratulations.

Dirk Domen is Creative Director at Duval Guillaume. Last week he was invited in the talkshow ‘Volt’ on VRT. “Impossible ideals in advertising”, was the main topic of the show hosted by Martine Tanghe. Dirk made an appearance in the debate on the impact of photoshop in advertising.

The video below shows the whole conversation, spoken in Dutch. You can fast forward to 13:12 on the time bar to see Dirk in action.

The previous article on this news channel was Duval Guillaume regroups. Andre Duval, co-founder of Duval Guillaume, gave his view on this evolution in two newspapers.

One article was published in De Tijd and was titled: “Confettigeneratie en internet zetten reclamewereld op zijn kop.” You can download this article in PDF. It is written in Dutch.

A second article was titled “Duval Guillaume laisse tomber les lettres de l’alphabet” and was published in l’Echo. You can download this article in PDF. It is written in French.

Duval Guillaume was founded twelve years ago in Belgium (1996) by André Duval and Guillaume van der Stighelen. The agency has two full-service offices: one in Antwerp (DGA) and one in Brussels (DGB). Today the organization is regrouped - through the consolidation of other company-owned agencies into the two full-service agencies in Brussels and Antwerp - and now works in truly integrated fashion in marketing and communication services.

Continue reading Duval Guillaume regroups →

The AMMA Awards - the Annual Masters of Media Awards - reward media expertise. These media awards are organised in Belgium since 2007. The seven categories are:

• Best Media Strategy
• Best Creative Media Use
• Best Media Research
• Media Representative of the Year
• Media Saleshouse of the Year
• Media Advertiser of the Year
• Media Agency of the Year

Last year Duval Guillaume won Best Creative Use of Media with the GAIA campaign Pigs in Pain. This year the Hyundai “Helicopter Launch” campaign is nominated in het category Best Media Strategy.

Christophe Mottint from Sara Lee is also nominated in the category Media Advertiser. Duval Guillaume works for Douwe Egberts with Christophe. The winners will be known on the 23rd of April.

During the night of Saturday 29th March to Sunday 30th March Belgians switched to the summer hour. Three o’clock became two o’clock and we all missed out on one hour of sleep.

To make sure everybody got out of bed Sunday morning Douwe Egberts launched the a wake-up-call service called Fokkiefoon (Dutch) and Faké Service (French).

You can order a wake-up-call for yourself or for your friends through the website www.fokkiefoon.be (Dutch) and www.fakeservice.be (French). You can choose the dyslectic message people will hear when waked up.

Looking at the database, we see most people want to get their friends out of bed around six in the morning. Quite a prank. Since many people are jetlagged during the whole week, the service will be available until Friday 4th of April. Enjoy.