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Women are always looking for inspiration for their wardrobe and most of the time they find this inspiration by looking at other women.

This inspired women’s magazine Flair to develop the Flair Fashiontag. The Flair Fashiontag is a Facebook application: instead of tagging people, you can tag people’s clothes or accessories and ask them where they got them.

All fashiontags are displayed in a Facebook gallery, the best are published in the weekly magazine Flair. This way there is a constant interaction between the facebook application and the magazine itself.

In September 1995 we met in Kinsale. County Cork.

André had just resigned from TBWA and came to visit Guillaume who had left Y&R half a year earlier and was in the jury of the Irish Advertising Festival. André had this idea about a new agency and wanted to talk about it right here:

Two months later we sat in the piano bar on top of the Park Hyatt in Tokyo, which you may know from Sofia Copolla’s “Lost in Translation”.
Very recommended if you want to dream about a new venture. Good jazz music too, though the piano player in the movie looks a lot better than the real one.

We both had our own ideas about the future of the business and what a new agency should look like. We talked and talked to each other for months. And when that didn’t work, we tried out a whole new concept: we started listening to one another. That seemed to work better and after our wives Nadine and Kris gave their blessing, we opened for business on 19 February 1996 on the Boulevard Souverain in Brussels, right here in this beautiful house.

Today Duval Guillaume is what André and Guillaume had agreed it would become: An environment where talented advertising people and advertisers with creative ambitions could meet, motivate and inspire each other. In 2009 Campaign did a great article about that.

It has always been a great place to be for all those who want to make a difference. And looking at the new generation, it will be for at least another fifteen years.

Andre & Guillaume

Guillaume Van der Stighelen, co-founder and creative partner of Duval Guillaume, one of Europe’s leading creative agencies, will take up a new challenge within Publicis ww. With immediate effect, Guillaume will be responsible for inspiring and motivating creative Publicis talent around the globe. In his new role, he will work closely together with Richard Pinder, COO of Publicis ww, Olivier Altmann, chief creative officer and John Woodward, chief strategy officer. Their ambition is to further improve the creative product of Publicis as a whole.

“Guillaume has got the attitude and stamina and certainly the experience to help us achieve our ambitious goals”, says Richard Pinder. “The Duval Guillaume track record with 24 Cannes lions in recent years speaks for itself.”

“Therefore I have assigned the role of Global Contagious Officer to one of our best creative ambassadors, Guillaume Van der Stighelen. Together with André Duval, Guillaume co-founded one of our most highly regarded offices, Duval Guillaume in Belgium. André and Guillaume have always attracted the best talent in the market and have nurtured new creative leaders in Antwerp and Brussels to take over”, says Olivier Altmann, chief creative officer.

“I see this as a great challenge and an important step in my professional life. Implementing what I have learned whilst working for local and international clients onto on a higher, global level”, says Guillaume. “I really look forward to working with Olivier, John and Richard”.

What does this mean for Duval Guillaume ?
“Well, first and foremost, Guillaume’s name will stay on the door”, says Klaus Lommatzsch, CEO. “Guillaume has – among many other things – always greatly inspired our people and will continue to do so. We will keep on working in the spirit of what Guillaume has taught us and we will keep on doing creative justice to his name. Now may be even more than ever because creatively we will have to be the best in class. Only, Guillaume will work for Publicis worldwide as his first employer, which means that the lion share of his time will be spent abroad. We will of course still be able to call upon him, just like any Publicis agency around the globe.

“The confirmation of his new role coming through is really great news”, adds Andre Duval, co-founder and chairman of Duval Guillaume and Publicis Brussels”. It is certainly good news for all agencies who can call upon him. For Duval Guillaume, it means a permanent representation at the top of the network. I trust it will further boost our capability to help our clients on an international level.”

Our 2nd edition of the Miele Catwalk was a big success. Over 3000 fashion lovers came to see the show on 2 & 3 September 2010 in the prestigieus Tour&Taxis in Brussels. More than 50 models + 30 kids, showed the Winter collections of 14 different Belgian fashion brands & designers : Anne Kurris, Sarah Pacini, Olivier Strelli hommes & femmes, Hampton Bays, Just in Case, Marie Jo, Xandres, Essentiel hommes & femmes, Fabuleux Marcel de Bruxelles, Mlle Jean, Pierre-Antoine Vettorello, Sandrina Fassoli, Christophe Coppens & Tim Van Steenbergen.

This morning newspaper De Morgen scored a scoop with the first ever live radio commercial. A professional voice-over and a couple of musicians played the commercial live during Ornelis & Rogiers radio show on Q-music. The past days they had been rehearsing to fit their music and message within the assigned 30 seconds. Luckily they were backed-up by the enthusiasm and technical support of radio station Q-music.

This live radio commercial is De Morgen’s original way to announce its “Legendary Live Albums”, a new series of twelve legendary concerts of bands like Nirvana, Coldplay and Deep Purple. Readers of De Morgen can collect the live cd’s as from 26th June.

Normally radio commercials are delivered to the radio station perfectly recorded and mixed, with the correct words, music and jingle. For once the voice-over and musicians performed it live on air. The next days the recording of this live session will be broadcast again during the commercial breaks, including false notes and slips of the tongue.

A call for change in digital marketing

Antwerp/Brussels, April 27th, 2010 – Duval Guillaume today announced the launch of Duval Guillaume Modem, the agency’s new interactive expert unit. Duval Guillaume Modem will be dedicated to creating and managing interactive brand experiences and relationships, through an innovative relationship platform approach.

Giving advertisers more value for money

“The demand for digital solutions that create value is growing rapidly�?, says Klaus Lommatzsch, CEO Duval Guillaume. “Creating Duval Guillaume Modem allows us to offer our clients a powerful solution to integrate the digital offering in such a way that it contributes to their overall business success. Powered by our interactive know-how and relevant creative excellence made by Duval Guillaume, Duval Guillaume Modem has the scope to set a new kind of connected agency.�?

Johan Van Mol, Managing Partner Duval Guillaume Modem adds: “Today, a lot of energy and money is lost in campaign-based ad hoc marketing. Duval Guillaume Modem calls for a change. We believe that brands can only establish value-creating relationships with customers through progressive relationship platforms that continuously improve based on market and consumer insights, stakeholder interaction and metrics. We are convinced that well-managed relationship platforms have the ability to become true assets to a brand.�?

Progressive Relationship Platform®

Progressive Relationship Platforms® are a new dynamic way of looking at how brands connect with their stakeholders in a digital world. In essence, a Progressive Relationship Platform® is composed of a strong brand idea and an effective digital architecture that supports and carries the idea and the brand. A Progressive Relationship Platform® is a true asset to a brand, because it grows and becomes stronger over time. Platforms connect people and brands by means of conversations, entertainment and information.

Progressive Relationship Platforms® also need intelligent strategies to be effective in connecting the brand to its customers and allowing for a continuous feed of the platform. Today, consumers use fragmented media, control the conversation and have more impact on a brand. A one-way connection strategy is no longer relevant.

Duval Guillaume Modem, part of Duval Guillaume

Duval Guillaume Modem is an expert unit of Duval Guillaume next to the other units Duval Guillaume Antwerp (through-the-line advertising) and Duval Guillaume Brussels (through-the-line advertising), Duval Guillaume Dialog (CRM, direct marketing and brand activation) and Duval Guillaume Corporate (corporate branding, employer branding, reputation management and PR, publishing). Duval Guillaume Modem is headed by Johan Van Mol (Managing Partner), Lansen Walraet (Creative Director) for the Antwerp office and Kris Hoet (Head of Digital Strategy) and Peter Ampe and Katrien Bottez (Creative Directors) for the Brussels office.

Duval Guillaume Modem will also represent the international Modem network in Belgium. Modem is the worldwide digital experience agency network of Publicis Worldwide, active in 40 countries and counting 2500 employees.

Brussels, November 30th 2009 – Advertising and communications group Duval Guillaume won 8 awards at the prestigious Eurobest Awards in advertising. In total, Duval Guillaume won 2 golden awards, 2 silver and 4 bronze awards.  The agency contributed to Belgium’s success at this year’s award ceremony, as the most awarded country together with Germany.

Once again Duval Guillaume scored well at the Eurobest Awards. Duval Guillaume Brussels won a gold award for the ‘Freestyler/Jumpers’ campaign for VLAM in the category TV/Cinema. It won one silver award for the ‘Streaker’ campaign for Tabasco, also in TV/Cinema en another one for the Brussels Airlines campaign ‘Crisis’ in the category Radio. The bronze awards went to ‘Evy Naked’ for Telenet in the category Direct and ‘Motorcyclist’ and ‘Painter’ for Reborn to be Alive in Print.

Duval Guillaume Antwerp secured two awards for ‘The Ugliest Building’ campaign for Stallaert: one gold in the category Media and one Bronze in Direct. Duval Guillaume Antwerp landed a second bronze award for its MTV campaign ‘Virtual Sexually Transmitted Disease’ in Interactive.

The following links offer footage of the golden, silver and bronze award winning campaigns:

Freestyler/Jumpers campaign for VLAM

Streaker campaign – Tabasco

The Ugliest Building website for Stallaert

Duval Guillaume is looking for a talented online creative and a front-end / flash developer
Continue reading Duval Guillaume is looking for online talent →

Antwerp, November 19, 2009 – As it celebrates its 25th anniversary, Exact, the international and Euronext quoted business software solutions provider, has unveiled a new brand strategy as well as a new visual identity. Rooted in Exact’s entrepreneurial mindset towards doing business, the brand strategy centers around providing freedom and control to the entrepreneurial world. For this strategic brand exercise, Exact turned to Duval Guillaume Corporate, a division of Duval Guillaume that specializes in branding and corporate communication.

Continue reading Duval Guillaume Develops New Brand Identity for Exact →

Two young creatives decided to stay outside… until they get an internship at Duval Guillaume here in in Brussels. What do you think? Shall we let these guys in?

Here they are on VTM news (dutch):