Author Archive

When you’re between 16 and 21 and you go on holiday with TMF Travel,
sightseeing is the last thing you have in mind. However since it’s mostly
your parents who pay for the trip, you have to give them a little proof of
some ‘cultural behaviour’ abroad. So TMF Travel put up a secret archive of
readymade holiday snaps – so you only need to spend a few minutes getting
the photos you need, not a whole day. The result? Happy parents, and more
party time.

Our Antwerp office has won a bronze lion this year. This time it was the
Komatsu mailing that secuded the Cannes Direct jury.

With 10 shortlisted campaigns, we hoped we would win at least one Clio Award during the Grand Gala in Las Vegas. In the end, we got 4 Clio Awards.

In Direct there was one silver for Komatsu with the campaign “Xtreme precision”. In the same category there was also a bronze for the business cards of public bus company De Lijn. The same campaign was also awarded a bronze in Design. Finally, the ad “Save 8 lives” for Reborn to be Alive won a third bronze in the print category.

From now on we think of Las Vegas as a place where you can lose your money but where you can win awards.

Continue reading 4 Clio Awards in Las Vegas →

This new tv-commercial for Spa Barisart gives a new dimension to the baseline “Spa Barisart, the explosive water.” It shows spectacular action scenes that are completely filmed under water. Erik Bulckens directed the film, which was shot in a gigantic underwater tank in Berlin. The actors and stuntmen had a hard time, but the hardest job was for the cameraman, who had to spend a whole day underwater.

With this new tv-ad, Spa Barisart wants to strengthen its position as the most sparkling water on the Belgian market.

As the capital of the EEC, Brussels is regularly invaded by demonstrators from all over Europe. We often see them demonstrating in the streets of Brussels: German Nurses, Spanish Peace Activists, Italian Cheese Makers, Polish Syndicalists, and so on.

But why do they always come to Brussels to demonstrate?

More info on www.brusselsairlines.com

Duval Guillaume has made the new web worldwide commercial for TABASCO, the American icon brand from Louisiana.
The new commercial, called “streaker”, follows the humorous approach introduced by the brand with the famous ‘Mosquito’-spot that was first shown during the Super Bowl in 1997. The message underlines the TABASCO® brand’s fiery character, as well as its uniqueness in combining spiciness with flavor.

The commercial opens on a naked man face down on the gras during a soccer game with a bunch of policemen on top of him. In the subsequent images, the commercial is turned backwards and we see how the streaker runs in reverse out of the stadion, gets on his clothes again and finally ends up in an Italian restaurant where he generously puts TABASCO® Brand Pepper Sauce on his pizza. The commercial was directed by the international director Manu Coeman from the production house Latcho Drom.

In comparison with the supermarkets, the local bakeries don’t only have better products, they also have that extra social dimension. This social aspect is highlighted in a new TV campaign for the Flemish Union of Fresh Bakers.

In realistic and humouristic way the relationship between the local bakers and their clients is portrayed. For the commercials we used the best possible casting, including Flemish actress Tania Van den Sande, well known for leading roles in some of Flanders’ cult series.

Continue reading The social dimension of the local bakeries →

Every year the event industry loses millions of euros due to people not showing up at events and parties. This financial and ecological waste is no longer acceptable. From now on, people who confirmed their presence but then didn’t show up will be asked to donate a sum of money to UNICEF equalling the value of the money wasted. A viral campaign will be attached to all future invitations with the message: “If you don’t attend a confirmed event, you spoil more than just the party.”

Thanks to the 3 year long ‘fokkie’ campaign for Douwe Egberts, ‘fokkie’, and its french equivalent ‘faké’, have become regularly used words. Time to make it offical.

We started a petition to get these words into the official Dutch and French dictionary. The petition is supported by 3 radio commercials and a special Facebook fan page. You can help us to reach our goal by signing the petition on www.fokkietje.be or www.unpetitfake.be.

Get Fokkie in the dictionary

Listen to the radio commercials (Dutch):
Stop:
Onzin:
Met twee:

Listen to the radio commercials (French):
A deux:
Courant:
Insense:

To mark World Water Day, this mailing for Green Belgium was sent out to companies and the press.
The letter inside can only be read when held under water - proving that water really is the source of all knowledge.

More on Flickr.