Author Archive

This morning newspaper De Morgen scored a scoop with the first ever live radio commercial. A professional voice-over and a couple of musicians played the commercial live during Ornelis & Rogiers radio show on Q-music. The past days they had been rehearsing to fit their music and message within the assigned 30 seconds. Luckily they were backed-up by the enthusiasm and technical support of radio station Q-music.

This live radio commercial is De Morgen’s original way to announce its “Legendary Live Albums”, a new series of twelve legendary concerts of bands like Nirvana, Coldplay and Deep Purple. Readers of De Morgen can collect the live cd’s as from 26th June.

Normally radio commercials are delivered to the radio station perfectly recorded and mixed, with the correct words, music and jingle. For once the voice-over and musicians performed it live on air. The next days the recording of this live session will be broadcast again during the commercial breaks, including false notes and slips of the tongue.

A call for change in digital marketing

Antwerp/Brussels, April 27th, 2010 - Duval Guillaume today announced the launch of Duval Guillaume Modem, the agency’s new interactive expert unit. Duval Guillaume Modem will be dedicated to creating and managing interactive brand experiences and relationships, through an innovative relationship platform approach.

Giving advertisers more value for money

“The demand for digital solutions that create value is growing rapidly”, says Klaus Lommatzsch, CEO Duval Guillaume. “Creating Duval Guillaume Modem allows us to offer our clients a powerful solution to integrate the digital offering in such a way that it contributes to their overall business success. Powered by our interactive know-how and relevant creative excellence made by Duval Guillaume, Duval Guillaume Modem has the scope to set a new kind of connected agency.”

Johan Van Mol, Managing Partner Duval Guillaume Modem adds: “Today, a lot of energy and money is lost in campaign-based ad hoc marketing. Duval Guillaume Modem calls for a change. We believe that brands can only establish value-creating relationships with customers through progressive relationship platforms that continuously improve based on market and consumer insights, stakeholder interaction and metrics. We are convinced that well-managed relationship platforms have the ability to become true assets to a brand.”

Progressive Relationship Platform®

Progressive Relationship Platforms® are a new dynamic way of looking at how brands connect with their stakeholders in a digital world. In essence, a Progressive Relationship Platform® is composed of a strong brand idea and an effective digital architecture that supports and carries the idea and the brand. A Progressive Relationship Platform® is a true asset to a brand, because it grows and becomes stronger over time. Platforms connect people and brands by means of conversations, entertainment and information.

Progressive Relationship Platforms® also need intelligent strategies to be effective in connecting the brand to its customers and allowing for a continuous feed of the platform. Today, consumers use fragmented media, control the conversation and have more impact on a brand. A one-way connection strategy is no longer relevant.

Duval Guillaume Modem, part of Duval Guillaume

Duval Guillaume Modem is an expert unit of Duval Guillaume next to the other units Duval Guillaume Antwerp (through-the-line advertising) and Duval Guillaume Brussels (through-the-line advertising), Duval Guillaume Dialog (CRM, direct marketing and brand activation) and Duval Guillaume Corporate (corporate branding, employer branding, reputation management and PR, publishing). Duval Guillaume Modem is headed by Johan Van Mol (Managing Partner), Lansen Walraet (Creative Director) for the Antwerp office and Kris Hoet (Head of Digital Strategy) and Peter Ampe and Katrien Bottez (Creative Directors) for the Brussels office.

Duval Guillaume Modem will also represent the international Modem network in Belgium. Modem is the worldwide digital experience agency network of Publicis Worldwide, active in 40 countries and counting 2500 employees.

Brussels, November 30th 2009 – Advertising and communications group Duval Guillaume won 8 awards at the prestigious Eurobest Awards in advertising. In total, Duval Guillaume won 2 golden awards, 2 silver and 4 bronze awards.  The agency contributed to Belgium’s success at this year’s award ceremony, as the most awarded country together with Germany.

Once again Duval Guillaume scored well at the Eurobest Awards. Duval Guillaume Brussels won a gold award for the ‘Freestyler/Jumpers’ campaign for VLAM in the category TV/Cinema. It won one silver award for the ‘Streaker’ campaign for Tabasco, also in TV/Cinema en another one for the Brussels Airlines campaign ‘Crisis’ in the category Radio. The bronze awards went to ‘Evy Naked’ for Telenet in the category Direct and ‘Motorcyclist’ and ‘Painter’ for Reborn to be Alive in Print.

Duval Guillaume Antwerp secured two awards for ‘The Ugliest Building’ campaign for Stallaert: one gold in the category Media and one Bronze in Direct. Duval Guillaume Antwerp landed a second bronze award for its MTV campaign ‘Virtual Sexually Transmitted Disease’ in Interactive.

The following links offer footage of the golden, silver and bronze award winning campaigns:

Freestyler/Jumpers campaign for VLAM

Streaker campaign - Tabasco

The Ugliest Building website for Stallaert

Duval Guillaume is looking for a talented online creative and a front-end / flash developer
Continue reading Duval Guillaume is looking for online talent →

Antwerp, November 19, 2009 – As it celebrates its 25th anniversary, Exact, the international and Euronext quoted business software solutions provider, has unveiled a new brand strategy as well as a new visual identity. Rooted in Exact’s entrepreneurial mindset towards doing business, the brand strategy centers around providing freedom and control to the entrepreneurial world. For this strategic brand exercise, Exact turned to Duval Guillaume Corporate, a division of Duval Guillaume that specializes in branding and corporate communication.

Continue reading Duval Guillaume Develops New Brand Identity for Exact →

Two young creatives decided to stay outside… until they get an internship at Duval Guillaume here in in Brussels. What do you think? Shall we let these guys in?

Here they are on VTM news (dutch):

When you’re between 16 and 21 and you go on holiday with TMF Travel,
sightseeing is the last thing you have in mind. However since it’s mostly
your parents who pay for the trip, you have to give them a little proof of
some ‘cultural behaviour’ abroad. So TMF Travel put up a secret archive of
readymade holiday snaps – so you only need to spend a few minutes getting
the photos you need, not a whole day. The result? Happy parents, and more
party time.

Our Antwerp office has won a bronze lion this year. This time it was the
Komatsu mailing that secuded the Cannes Direct jury.

With 10 shortlisted campaigns, we hoped we would win at least one Clio Award during the Grand Gala in Las Vegas. In the end, we got 4 Clio Awards.

In Direct there was one silver for Komatsu with the campaign “Xtreme precision”. In the same category there was also a bronze for the business cards of public bus company De Lijn. The same campaign was also awarded a bronze in Design. Finally, the ad “Save 8 lives” for Reborn to be Alive won a third bronze in the print category.

From now on we think of Las Vegas as a place where you can lose your money but where you can win awards.

Continue reading 4 Clio Awards in Las Vegas →

This new tv-commercial for Spa Barisart gives a new dimension to the baseline “Spa Barisart, the explosive water.” It shows spectacular action scenes that are completely filmed under water. Erik Bulckens directed the film, which was shot in a gigantic underwater tank in Berlin. The actors and stuntmen had a hard time, but the hardest job was for the cameraman, who had to spend a whole day underwater.

With this new tv-ad, Spa Barisart wants to strengthen its position as the most sparkling water on the Belgian market.