Duval Guillaume wins twice with Red Cross Flanders at CB Awards this year

BAM! At this year's CB Awards, we brought home 2 silver and 1 bronze award for the Merry Christmas from Syria & Crosses campaign we developed for Red Cross Flanders. These campaigns received these awesome awards in the categories Film, Film Craft & Interactive. We would like to thank the team for the hard work, congratulate all winners and give a big shout out to our clients for their trust in our agency.

Raising your kids can be #notperfect

During the Week van de Opvoeding, De Opvoedingslijn launched their new website. So we needed to create a little online buzz.

On social media we tend to show the best version of our lives. We share our best meals, our greatest trips and the cutest pictures of our kids.

With #notperfect, De Opvoedingslijn encouraged parents to share their not-so-perfect moments with their kids.

Social influencer Erika Van Tielen kickstarted the campaign and lots of parents followed. 

So did the online media, newspapers and radio stations. 

Seasons Greetings from The Red Cross leave no one indifferent

With the help of Belgian ad agency Duval Guillaume, The Red Cross Flanders has launched a deeply moving video this holiday season: a classic feel-good Christmas tune accompanied by the harsh current reality in Syria leaves few unaffected.

The conflict in Syria is about to go into its sixth year. More than half of the population has fled, 13.5 million people need humanitarian aid and another five million inhabitants find themselves stuck in hard-to-reach areas. The only constant in the Syrian conflict, the biggest humanitarian crisis since WW II, is the presence of the International Red Cross (ICRC) and the Syrian Arab Red Crescent (SARC). 

Duval Guillaume supports Viva for Life

From 17 till 23 December Viva for Life takes place for the fourth time. Three presenters from the VivaCité radiostation are locked in a glass studio for six days to raise funds for young children and families living in poverty. Instead of developing a campaign that focuses on children that live in poverty, Duval Guillaume focused their campaign on “normal” kids discovering and doing things for the first time – and hating it: like eating sprouts and going to the dentist. Growing up is not easy. But it’s even harder if you grow up without enough means.

See the ad here:

Flair sharpens its image with Duval Guillaume

The Belgian women's magazine Flair aims to inspire women to turn their dreams into plans. With the digitalisation in mind, Flair does not want to restrict itself to being just a magazine, but additionally wants to create a strong online presence offering both content and products. It's Flair's aim to become top of mind with women between the ages of 18 and 35. In order to get a refreshingly new view on the future of the brand and to ensure the latest techniques regarding digitalisation of the magazine market are employed to its full potential, Flair organised a pitch. After consulting several different agencies, Duval Guillaume came out as the most suitable partner. A reconfirmation of Flair's trust in the agency, since Duval Guillaume has been Flair's advertising partner for the last 13 years.

Iconic Airline Air France has landed at Duval Guillaume

Air France has partnered with Duval Guillaume to jointly launch a series of activation campaigns in Belgium. The iconic airline intends to regain its top-of-mind positioning amongst people in the north of the country as the most convenient companion for overseas travel.

Air France selected the Belgian agency because of a shared vision for the brand, as well as its exceptionally strong strategic approach.

Ellen Schouppe, Campaign Manager at Air France: “We believe that with Duval Guillaume we have found the most suitable partner to develop these activation campaigns. Being a Belgian office with substantial knowledge of the Belgian consumer can only add value to the Air France brand within Belgium.”

The campaign will emphasise the convenience of the airline for the Flemish traveler: a trip with Air France begins at Brussels South train station, where all luggage can already be checked in for the final destination.

The first of several activations will launch towards the end of November/beginning of December.