Social is an opportunity for print – Seth & Riley’s Garage

This week we introduced Seth & Riley's Garage. Basically, a kind of genius drink. For the kind of genius guys. With this new hard lemonade, Carlsberg Breweries is launching its first global venture into the ‘hard drinks’ category.

And to launch it worldwide, we created a series of print ads and 3 films featuring a funeral, crazy penguins and a lot of slow motion.

One of the print ads became a digital ad after people started to massively share a photo of the ad.

We thought this was kind of genius and the right occasion to show you the complete series.