Carlsberg Border Football

Using the magic of football to bring people closer

Football and beer, it’s the perfect combination to bring people together. Carlsberg took this insight one step further: in these times of football fever, people were invited to play Border Football. This game uses what divides people – borders, walls and fences – to bring them closer. Watch what happened when we played Border Football at three of Europe’s most tense borders in Belfast, Nicosia and Kosovo.