As a follow-up to the well-known red button videos, adding drama to daily life, TNT has launched a new campaign with the same premise. We developed 4 visuals for use in print and outdoor advertising. They show unexpected characters entering peaceful situations. What drama might happen next is left to the imagination.
The campaign was shot by London based photographer, artist and director Nadav Kander. His work is included in the collections of the National Portrait Gallery, the Victoria and Albert Museum and other galleries and museum.