With Christmas only a few days away, Coca-Cola and Duval Guillaume Modem have created a special outdoor billboard together with Clear Channel.
As the brand that stands for “Open Happiness”, Coca-Cola believes there’s no better time to open happiness than with Christmas. But to open happiness… you need to wrap it first. That’s why we created a billboard made entirely of wrapping paper, allowing people passing by to tear off a piece of paper to wrap their presents. The iconic line “open happiness” is printed on this specially crafted wrapping paper, because nothing says it more like a present waiting to be opened.
The billboards were installed in the shopping malls of Belgium’s largest cities right before Christmas.