Re-born to be alive vzw, the organisation that recruits organ donors, launches Reborn Apps.
Nowadays, many events have their own smartphone app. Once the event is over, the apps lose their usefulness and they're hardly used. Yet many people, intentionally or not, leave the app on their smartphone. These inactive apps will now get a second life as a registration medium for organ donation. The metaphor is clear: whoever signs up using the app gives their organs a second life after they die. Autosalon and Batibouw have already allowed their apps to be converted, Pukkelpop is doing the same after the festival. Re-born to be alive is now looking for more organisations who are prepared to work with them.