Coke Zero explores taste under hypnosis

When it comes to taste, anyone can fool himself. But no one can fool his subconscious. That’s why Coca-Cola organized a hypnosis show hosted by Peter Powers. The world famous hypnotist calls 8 youngsters on stage. Will their subconscious recognize a difference between Coca-Cola and Coca-Cola Zero? Discover it here.

Here's a closer look behind the scenes of the coke zero hypnosis show.