A dramatic surprise on an ice-cold day

Jan 24 2013

To launch Turner Broadcasting’s series and movie channel TNT in the Netherlands a new dramatic piece of the now famous red button was shot in the quiet town of Dordrecht . When innocent passers-by dare to push the button, pure TNT-drama unfolds with a slightly new twist: close ‘participation’ of the public. Strategy was to develop a piece that would allude to the original but feature new situations inspired by TNT’s content.

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Duval Guillaume, News 6 comments



6 comments

  1. By Samy on January 24th, 2013 at 11:17 am

    Awesome sequel! =D (ps. Cold it definitely was!) 

  2. By Ryan Lum on January 24th, 2013 at 7:27 pm

  3. By Andrew Cruz on January 30th, 2013 at 4:37 pm

    Awesome! I thought this idea was a one time thing but this version is bigger and better. Definitely well thought out and a lot of fun.

  4. By Maria Tsaneva on February 20th, 2013 at 5:20 pm

    Yet another impressive piece by you all. The more I learn about this agency and its campaigns, the more admiration I have for your creativity and thoughtfulness. Your work is truly an inspiration for someone who likes different and exciting campaigns. Terrific job! 

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