To showcase the partnership between Coca-Cola Zero and Skyfall we created a video that shows consumers striving to unlock their inner 007 to win exclusive tickets to see the film.
Filmed in Antwerp, the exciting film shows commuters travelling through Antwerp Central station drawn towards a Coke Zero vending machine offering them the chance to win tickets to see the film. The machine challenges them to race against the clock across the station to collect their tickets but as they do so, challenges unfold, calling on them to unlock their inner 007. The video sees regular commuters take part in their own adventure as they overcome obstacles en-route, from a fruit-seller’s oranges tumbling amongst their feet, distractions from a beautiful girl to other hurdles in their path.
As they race against the clock through the station, they hear the unmistakable sound of the renowned ‘James Bond Theme’ as you’ve never heard it before. The ‘James Bond Theme’ is brought to life through the instruments of carefully positioned buskers who are accompanied by group of beatboxers delivering a unique twist on one of cinema’s most distinctive tunes. As they reach their goal, jubilant stars of the video have to accept a final challenge where they truly unlock their inner 007 and sing the Bond tune before receiving their exclusive tickets.
|Duval Guillaume Modem, Campaign, Clients, Duval Guillaume, video||3 comments|