TwitterScrabble: Twitter becomes Scrabble game

To promote the new 'Scrabble Trickster' - a new and rejuvenated version of the original Scrabble - we introduced the social media game 'Twitterscrabble' for our client Mattel. Write the highest scoring Scrabbletweet with the 100 available random characters and every day the highest scoring ScrabbleTweet wins a Scrabble Trickster. Written in correct Dutch that is ;-) [youtube][/youtube]

You can join in (Dutch only for now) at