New TV commercials explaining the uniqueness of Center Parcs

Jan 20 2012

’29 differences that really make a difference, only at Center Parcs’ is the theme of the new Center Parcs campaign. Aim is to emphasize the uniqueness of Center Parcs. To do that every TV commercial stresses one difference, it points out one item that can only be found at Center Parcs.

“Neigbour” highlights the huge windows and still 100% privacy. While “Clumsy couple” highlights the fact that children are always safe, even in the superfast Wild Water Rapid River. The campaign will be aired in The Netherlands and Flanders (Belgium). Here are both commercials:

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Discover all the differences at www.centerparcs.be/29verschillen

Duval Guillaume, Campaign, Clients, Media, video 5 comments



5 comments

  1. By Patrick on January 24th, 2012 at 11:34 am

    I love the look, I love the feel, and I love the tune of this ad! Can’t get it out of my head! Who’s singing it? I need it on my playlist!! Thanks!

  2. By Duval Guillaume Modem on January 24th, 2012 at 2:25 pm

    Delphonic by Broken Glass Heroes – here’s the Spotify link: http://open.spotify.com/track/10KLzUoA7zFLv3KOeQLyrS

  3. By Marine on January 24th, 2012 at 4:20 pm

    Great and awesome commercial! Well done. I shared it on Twitter, facebook and wherever I can. Who’s the director?!Thanks!

  4. By Duval Guillaume Modem on January 26th, 2012 at 8:40 am

    Glad you like it. Lionel Goldstein was the director.

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