Duval Guillaume Modem and women’s magazine Flair have been awarded a Gold Facebook Studio Award for the Flair Fashiontag campaign. With the Facebook Studio Awards, Facebook - together with a panel of industry leaders - set out to celebrate initiatives that use Facebook in the most innovative way for marketing and communication purposes. Only 10 agencies worldwide
Starting from the insight that the primary source of fashion inspiration for women is each other, the Flair Fashiontag Facebook application leverages the well-known Facebook functionality of tagging pictures but changes the purpose of the tags. You don't tag people, you tag their clothes. The best fashiontags are displayed in the Fashiontag gallery on Facebook, and the most interesting ones end up in the magazine. This way, a constant interaction between the Flair fan page on Facebook and the magazine is created.
This celebration follows another great recognition of last month, when the Flair Fashiontag was awarded Belgian Campaign of the Year at the annual Merit Awards.
For Duval Guillaume Modem, this is a great industry recognition for their enduring efforts to push the boundaries of communications and media.