Archive for January, 2012

’29 differences that really make a difference, only at Center Parcs’ is the theme of the new Center Parcs campaign. Aim is to emphasize the uniqueness of Center Parcs. To do that every TV commercial stresses one difference, it points out one item that can only be found at Center Parcs.

“Neigbour” highlights the huge windows and still 100% privacy. While “Clumsy couple” highlights the fact that children are always safe, even in the superfast Wild Water Rapid River. The campaign will be aired in The Netherlands and Flanders (Belgium). Here are both commercials:

Discover all the differences at www.centerparcs.be/29verschillen

In 2011 the Alfa Romeo MiTo and Giulietta achieved both 5 stars on the Euro Safety Test. This maximum score of 5 stars makes them the safest cars in their class.Instead of making a temporary campaign about this achievement, we decided to develop something more permanent and useful: the Alfa Romeo Crash Proof Folder. A free desktop application that protects all your digital files against a computer crash. Forever. So when you have a fatal computer crash, you just have to reinstall the crash poof folder on your new system and all your protected files will be visible again. From now on you’re not only protected against a car crash, but also against a computer crash.

Download at www.crashprooffolder.be

SOS Children’s Villages is calling on unborn babies in Belgium, to do something about the thousands of unborn babies in Africa that do not survive their own birth. Pregnant mothers have been recruited to use the in utero movements of their unborn children to paint pictures, which are then sold to raise funds. You can bid on the works on www.unbornartists.com. The exhibition will soon be displayed in the gallery of Isabelle de Borchgrave.

SOS children’s villages also provides do-it-yourself-packs for mothers who want to make an artwork with their unborn baby, at home. They can use it to decorate the baby’s room or even use the artwork as a birthcard. The do-it-yourself packs are being sold online, in hospitalshops and at several gynaecology practices.