Young women don’t drink enough Milk, although they all know the risk of getting osteoporosis at a later age. How can we reach these young women? We address them at a moment they are sensitive for messages about their health: right after they have given birth. Staying in shape is about healthy food, but also about getting enough exercise. Milk wanted to help with them both, so we developed Milk MamaMoves, a fitness program all young mums can do using their baby as fitness weight. Now they can get in shape, without losing quality time with their newborn baby. Because the baby gains weight daily, the exercises will get harder every day. Milk MamaMoves is developed with FitClass and comprises 27 exercises that can be viewed online on www.drinkmelk.be or ordered on DVD for free. You can also order a baby bodysuit with the weight of your baby printed on it.