Nutricia launches unique dual-screen pregnancy iPhone app for couples

Young parents all over Belgium rely on Nutricia babyfoods every day. And now, Nutricia has found a way to support mums even before their baby is born – with Baby Connection: a unique iPhone app that helps gets the dad more involved in the pregnancy. Baby Connection works best when you use it as a couple. There’s a mum version and a dad version – and everything each parent adds is automatically synced with their partners’ phone. The app can even transform two iPhones into one big screen.

Have a look at the demo to see how it works: [youtube]http://www.youtube.com/watch?v=svKl8gDigiA[/youtube]

To launch Baby Connection, we came up with a campaign that’s as unique as the app itself. Have a look at what we did here: [youtube]http://www.youtube.com/watch?v=WuydTYV9AJo[/youtube]