Ethias insurance launches 'Safest Route' as alternative for fastest and shortest route

With the GPS iPhone app “Safest Route” , insurance company Ethias wants to offer its clients a safe alternative for the shortest and the fastest route.

The route planner gives an auditive warning everytime you approach a dangerous point on Belgian roads. It can do so, because Ethias is the first to use the official list of dangerous points in Belgium and integrate it in a route planner.

Users also have the ability to add so-called black points themselves. With the “Safest Route” Ethias wants to be there for their clients even before anything happens.

[youtube]http://www.youtube.com/watch?v=x6wM5KFwd1I[/youtube]