Duval Guillaume Modem asks women to start drinking milk now for later

For several years now the the Agricultural Marketing Board of Flanders (VLAM) has been highlighting the importance of drinking milk. This is important for everyone but especially for women between age ... and ... to help reduce the risk of osteoporosis when they're old. Milk is a very important part of a balanced and varied nutrition. For their new campaign VLAM is building further on the "Drink milk now for later" baseline. This time the campaign is based on a well-known fact, namely that women outlive men. With this in mind it is even more important for women to drink milk for later. This way they stay in shape their whole life. Discover the 2 new tv commercials of this campaign below: